Articles Tagged ‘Edelman’
Spotted! Lindt brings bliss to the Winter Village
The holiday activation, which will be promoted by influencer collaborations, is meant to highlight chocolate-inspired moments of happiness.
Who won what at the 35th Agency of the Year awards
Rethink made Agency of the Year history by winning its sixth consecutive gold.
Tapping into DJ culture, Knorr takes inspiration from Boiler Room
The brand has partnered with a DJ duo and a chef to launch an immersive experience.
Munchies returns to Canada with nostalgia-driven activations
PepsiCo Foods is launching an immersive experience and statue in Toronto.
Spotted! Crispy Minis shoots for the moon
The brand used hundreds of drones to light up a moonless sky.
Taco Bell gives away workwear to promote new menu item
The custom jackets are meant to help the QSR reach a younger, more fashion-forward audience.
Cannes Lions 2024: Canada hauls in 8 Media Lions
Here are the silver and bronze winners.
Pizza Hut aims to enter into the burger market (for a limited time)
The brand is rolling out a 360-degree campaign to position its new product and reach a younger demo.
Spotted! Quaker highlights people’s important days
The brand is launching an exhibition with 100 black and white images of customers eating oatmeal for breakfast on a special day.
Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.
Hellmann’s taps into basketball to reach a multicultural audience
The Unilever brand is partnering with the Toronto Raptors on a campaign, which includes influencer work, social media ads and activations at the Scotiabank Arena.
Dove and Nike partner for Canadian launch of online coaching program
The Body Confident Sport campaign is using influencers to drive traffic built to support and foster tween and teen girls’ participation in sports.
Lindt Canada comes to TikTok to launch a new purpose-led brand
To promote a chocolate bar that facilitates food donations, the brand is working with creators to show how they do good in the lives.
Advil brings its newest product to the masses
The first innovation launched since GSK’s consumer brand spin-off is crossing a wide array of traditional and digital platforms.
Is a focus on breaking news hurting Canadians’ trust?
Edelman’s new Trust Barometer shows Canadians want to hear more from subject matter experts, but fear news outlets focus too much on audience size.
