Articles Tagged ‘Edelman’

Hellmann’s taps into social media recipe trend

The brand’s new campaign includes content created in partnership with chefs to re-position its vegan mayo.

2025 Edelman Trust Barometer shows a less-than-hopeful generation

Only 21% of Canadians feel like the next generation will be better off.

Spotted! Lindt brings bliss to the Winter Village

The holiday activation, which will be promoted by influencer collaborations, is meant to highlight chocolate-inspired moments of happiness.

Who won what at the 35th Agency of the Year awards

Rethink made Agency of the Year history by winning its sixth consecutive gold.

Tapping into DJ culture, Knorr takes inspiration from Boiler Room

The brand has partnered with a DJ duo and a chef to launch an immersive experience.

Munchies returns to Canada with nostalgia-driven activations

PepsiCo Foods is launching an immersive experience and statue in Toronto.

Spotted! Crispy Minis shoots for the moon

The brand used hundreds of drones to light up a moonless sky.

Taco Bell gives away workwear to promote new menu item

The custom jackets are meant to help the QSR reach a younger, more fashion-forward audience.

Cannes Lions 2024: Canada hauls in 8 Media Lions

Here are the silver and bronze winners.

Pizza Hut aims to enter into the burger market (for a limited time)

The brand is rolling out a 360-degree campaign to position its new product and reach a younger demo.

Spotted! Quaker highlights people’s important days

The brand is launching an exhibition with 100 black and white images of customers eating oatmeal for breakfast on a special day.

Dove’s new campaign reinforces its Real Beauty commitment

In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.

Hellmann’s taps into basketball to reach a multicultural audience

The Unilever brand is partnering with the Toronto Raptors on a campaign, which includes influencer work, social media ads and activations at the Scotiabank Arena.

Picture of Venus Williams and teen girls for Dove

Dove and Nike partner for Canadian launch of online coaching program

The Body Confident Sport campaign is using influencers to drive traffic built to support and foster tween and teen girls’ participation in sports.

Lindt Canada comes to TikTok to launch a new purpose-led brand

To promote a chocolate bar that facilitates food donations, the brand is working with creators to show how they do good in the lives.