Articles Tagged ‘Edelman’
Edelman adds new SVP to focus on paid media
Nirmala Bahall says the agency is experiencing more demand from clients to leverage paid media along with earned.
Spotted! Becel’s gastro greenhouse
The margarine brand has opened a restaurant made entirely out of plants.
Media trust has increased in Canada
Edelman’s 2018 study still places Canadians among its “distruster” nations.
Why D’Italiano is singing a more digital tune
The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.
Canadians trust search engines more than editors: study
Edelman’s annual Trust Barometer tracks Canada’s declining faith in media, businesses and government.
How Go RVing Canada made its way onto the Food Network
Details on the RV organization’s sponsorship of Chuck & Danny’s Road Trip.
Best Buy gives customers Moore for Mother’s Day
Cityline host Tracy Moore is promoting Best Buy Canada’s products with a series of curated collections and blog posts for Mother’s Day.
Millennials seeking deeper brand engagement
Edelman’s latest study shows that the demo is looking for interactive experiences and direct communication with brands.
Knorr kicks off “What’s for Dinner?”
The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.
