Articles Tagged ‘Facebook’
Temptations hijacks with cats
The feline treat brand has launched a new online campaign aimed at increasing its presence with consumers in the digital landscape.
Scrabble unscramble and Facebook flipbooks: MiC’s Global Tour
MiC talks to Darren Hardeman at Maxus Canada and Jeff Roach at Cossette about online stunts from countries including Russia and Dubai.
Stride Gum shows off its playful side
The Kraft brand has launched “Stride High,” an online contest that asks youth to create videos of themselves being creative with their gum.
Corona celebrates the May long weekend
The beer brand is counting down to the weekend New Year’s-style with a Facebook app and offline celebrations in Toronto and Montreal.
Sport Chek’s digital switch
The retailer’s CMO talks to MiC about how its latest campaign is the start of a new era of advertising at the company.
Zellers gets nostalgic
Darren Hardeman at Maxus comments on the retailer’s recent marketing effort, which asks customers to share their memories of the store.
Visa shares your playoff pain
The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.
OMAC reveals itself
The OOH organization has confessed to being behind this winter’s “Holiday Initiative” campaign.
CBC lets viewers choose
The broadcaster is inviting viewers of The Fifth Estate to vote on how a live-to-air investigation will pan out during tomorrow night’s episode.
Spelling Night in Canada returns
The one-hour event airs this Sunday on the CBC with an interactive play-at-home game for viewers.
Doritos is spreading the madness
The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.
Prime Time 2012: Why TV doesn’t make any sense, and Google and Facebook do
Interactive guru Robert Tercek told the conference that broadcasters need to get their heads out of the sand and embrace social media and other emerging digital platforms.
Facebook launches redesigned pages for brands
Karel Wegert, director, digital solutions at Media Experts, weighs in on the changes and the challenges brands may face using the new Timeline.
King builds its case online
The Showcase drama has launched a video series to ramp up excitement in advance of its second season.
MiC’s Global Tour: social media/interactive
Lucas Steinman at Vizeum weighs in on Coca-Cola’s puzzler in Israel and Brazil’s Facebook-powered car.
