Articles Tagged ‘GlobalWebIndex’
What are the new long-term media habits of COVID?
Video is a big winner, while podcasts and esports continue to attract a niche audience.
Amidst isolation, whose media habits are changing most?
Boomers are watching more linear TV, but a different group is leading the way across categories like SVOD and music streaming.
Canadians love smart devices, but VR still lags: study
Headsets are one of the only items that haven’t increased in penetration – but homes are getting much “smarter.”
Ad blocker usage at nearly 50%: report
Ad-blocking doesn’t discriminate by age, with Boomers most likely to block ads and delete cookies.
Is social media really all about socializing?
A new study by GlobalWebIndex shows that the number of social media accounts individuals have could plateau, and social media is more about brands.
The ad potential in casual gaming
Console and PC gaming are on the decline, but that’s good news for advertisers.
Canadians spend more time online than offline: study
The report from UK-based GlobalWebIndex charts time spent across all platforms, and offers insight for advertisers.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
