Articles Tagged ‘HBC’
HBC hires new paid media lead
Doron Dinovitzer is going client side after a year at Horizon.
Sport Chek and Target on what makes a good Instagram ad
Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.
Hudson’s Bay Company to buy Saks
HBC will acquire the luxury retailer for approximately $2.9 billion and look to introduce the brand to Canada through full-line, outlet and online stores.
Everything must go at Zellers
The Canadian retailer launched its third and final farewell Facebook campaign that will allow fans to adopt Zeddy and win weekly prizes.
Zellers gets nostalgic
Darren Hardeman at Maxus comments on the retailer’s recent marketing effort, which asks customers to share their memories of the store.
The final holiday sale at Zellers
The retailer launches a Facebook campaign that has shoppers making the festive decisions, and playfully references the arrival of Target.
Government of Canada makes top radio purchase: Media Monitors, Oct. 17 to 23
The Bay takes the lead with a two-place move up to #1 in Montreal.
