Articles Tagged ‘Horizon Media’
Night Market introduces a new standardized retail media measurement tool
The NEON SaaS platform has been expanded to provide marketers with a single solution to optimize retail media ad investment and predict ROI.
Majority of Canadians prefer paying extra for ad-free streaming
Horizon Media has released a report that provides insight into the country’s video streaming preferences.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
What does it mean for Canada if TikTok is banned in America?
Agency leaders react to the news that the popular social network might cease operating as we know it.
Robert Jenkyn appointed new president of Horizon Media
The media company appointed the industry veteran to lead its Canadian operations.
Horizon Media named North American media AOR for SharkNinja
The agency will design a data-powered strategy that balances innovation and advanced analytics, to accelerate retail DTC growth.
Prospect Media hires Sheri Rogers as EVP
The former Horizon Media exec has been tasked with exploring new opportunities for the expansion of the agency’s services.
Kevin Kivi steps down from Horizon Media
The EVP and GM of Horizon Media Toronto is leaving Canada after 15 years to return to his native Australia this month.
Amazon sets date for advertising rollout on Prime
Execs from Horizon Media, Cairns Oneil, Cossette Media and Glassroom weigh in ahead of the Feb 5 launch.
Demos are dead, subcultures rule with Gen Z
New Horizon Media report says targeting Gen Z today means diving into niche passions.
What brands need to know about Canada’s surge in immigration
Horizon Media’s latest report dives into the cultural nuances of newcomers and how advertisers can reach them.
The shifting definition of luxury and the role media can play
Horizon Media’s research finds that consumers still want to spend on luxuries — it’s what constitutes luxury that has changed.
GroupM tops global COMvergence rankings for 2022
OMD topped the network rankings, though EssenceMediacom is primed to take the top spot for 2023.
Horizon named AOR for Revlon in Canada and the U.S.
The agency will handle brand media, performance and digital transformation for the cosmetics giant.
What is the right budget balance between linear and connected TV?
Both channels have their benefits, so how does one get the upside of one without sacrificing the other?
