Articles Tagged ‘Jenny Croswell’
A look back at the U.S. upfronts
PHD’s Jeremy Johnston and Horizon Media’s Jenny Croswell share their biggest takeways from the American presentations.
Upfronts 2023: Warner Bros. Discovery charts new waters
A mix of new series, familiar faces and established favourites outline the company’s new content ethos: “dream bold here.”
Upfronts 2023: Disney focuses on established franchises
Marvel, Star Wars, The Bachelor and the Kardashians made up the bulk of original content in a presentation dominated by sports and news.
Upfronts 2023: Fox’s presentation leaves little room for new shows
No pilots or fall lineup means Horizon’s Jenny Croswell and Matt Bailey didn’t see a lot of compelling content.
Horizon picks new head of investment
One of several recent promotions, Jenny Croswell expands her remit to include cross-media deals and agency operations.
Roku acquires Nielsen’s AVA business
The connected TV company will not only be able to dynamically insert ads into linear broadcasts, but will integrate more measurement products.
Many brands are still spending on media. Here’s how they’re changing it up
Agency and brand leaders share what considerations are being made, where spend is going and which campaigns they’re taking out of rotation.
Up(fronts) in the air
Most Canadian networks have not yet decided the fates of their Upfronts — but the issue is raising age-old questions about the relevance of the events.
Horizon bolsters senior exec team
Matthew Bailey, Jessica Chambers and Jenny Croswell have a combined 49 years media experience.
