Articles Tagged ‘Jeremy Johnston’

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Upfronts 2022: NBCU and Fox show their commitment to ads

PHD’s Jeremy Johnston and Magna’s Leanne Burnett-Wood offer their POVs on this year’s first two big presentations.

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Upfronts 2021: WarnerMedia and ViacomCBS present considerable slate

With Warner also announcing a pause ad unit, and CBS focusing on a broader, holistic linear TV approach.

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Upfronts 2021: ABC/Disney unveils a new streaming ad unit

For day two of the U.S. upfronts, PHD’s Jeremy Johnston also highlights the broadcaster’s more representative programming lineup.

Upfronts 2021: NBC and Fox talk programming and ad formats

PHD Media’s Jeremy Johnston highlights NBC’s programming slate and Fox’s focus on innovative ad formats.

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How to reach Canada’s eight million college football fans

With a surprisingly large audience, buyers should aim for frequency, look outside the game and think about virtual placements.