Articles Tagged ‘Kevin McDonald’
Media roundtable: What really matters in the pitch?
MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.
Media roundtable: How agencies are investing differently
Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?
Is OOH still relevant?
A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.
Kinetic pairs with Big Digital to offer experiential
Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.
Inside Kinetic, MiQ and Hivestack’s new DOOH tool
The OOH specialist is making big moves to give advertisers a holistic view of OOH inventory.
Kinetic launches Canadian outpost
Kevin McDonald and Riina Clydesdale are heading up the WPP out-of-home-focused shop.
Novus Media adds a new media director
Cynthia Rubino joins the agency as director of media investment from Cossette.
