Articles Tagged ‘Kevin McDonald’
Hivestack launches retail-focused metaverse research arm
The company plans to prototype ad tech that will open programmatic buying opportunities within virtual stores.
How one CPG giant used OOH tech to pivot after the initial outbreak
The OOH industry gathers to share its learnings from COVID, including one case study from Kinetic and Kruger.
New OOH network drives into Toronto
Uber, Lyft, Amazon Flex, Doordash and Skipthedishes vehicles are currently a part of the new network.
OOH traffic is increasing, but how does that translate to buying?
Buys are picking up on a regional level, and some newcomers are dipping their toes into OOH.
What does the ‘new reality’ look like for OOH?
The industry has undoubtedly been disrupted by COVID-19, but Kinetic says many campaigns are going ahead – and there are good reasons why.
What brands can learn from history (and how this is a little different)
Economist Peter Field says now is not the time to take the foot off the gas on ad spend – and one Canadian agency CEO says things are steadier than one might expect.
How plans could shift depending on the IOC’s Tokyo decision
The news came Sunday evening and companies like Kinetic are already in talks with clients about shifting spend to next year.
Introducing Media in Canada’s 2020 advisory board
The eight-member editorial board will serve as a resource for MiC and help shape coverage throughout the year.
Kinetic links brands to Canadian Olympians and fans in Japan
The OOH specializing agency has partnered with Japan’s Live Board in order to add the Olympic venue inventory to its Canadian DSP.
Media roundtable: Switching up the pitching
Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.
Media roundtable: Has media become ‘The Hunger Games?’
Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?
