Articles Tagged ‘Lisa Mazurkewich’
MiC Roundtable, Part 2: Is the industry preparing for the potential fall of local media?
Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.
MiC Roundtable: Where are media dollars going?
Media leaders and marketers discuss the challenges they’re (still) facing when it comes to closing the gap between digital and traditional media investment.
How athlete endorsements contribute to a winning sponsorship strategy
As was seen with Christine Sinclair during the World Cup, brands have a lot to gain from the affinity fans have for players.
Media Roundtable, Part 2: Working better, together
Experts weigh in on innovation, the importance of collaborating on data and creative, and the win-win opportunity of investing in local media.
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
Starbucks goes to the bots on Twitter
It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.
Bacardi gets premium
The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.
Spotted! Grey Goose flies off the board
The vodka brand tries OOH for the first time, setting silhouetted geese free across downtown Toronto for a campaign targeting millenials.
