Articles Tagged ‘MediaVest’


Kraft Dinner makes guilt feel good

The Kraft Foods Canada brand has launched its first major Quebec campaign in 12 years, using OOH ads and transit shelter vending machines.


Next Media Stars: Amanda De Fields chalks up a digital strategy

The MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.

Capital One

Capital One hits the button

The credit card co is bringing back the Million Dollar Button contest, promoted with a heavy social media push and on-site activations.


Kraft Dinner wants to be your last meal

The Kraft brand is capping off a year of increased digital engagement with an OOH and social campaign spoofing the end of the Mayan calendar.


belVita wakes up in Canada

The Kraft breakfast cookie is hoping to break through the morning clutter with a TV spot for its Canadian launch.

Jell-O image

Spotted! Consumers get a dose of fame from Jell-O

The Kraft Canada brand set up a vending machine in Yonge-Dundas Square yesterday, giving bystanders the chance to have their faces projected on a massive digital billboard.

Maynards image

Maynards lets Granny loose

The Kraft-owned brand is at it again with an OOH campaign that puts a new face to its candy.


Kraft mixes things up with a new offering

The brand has launched MiO, an on-the-go drink mix that looks to reach male millennials, and is entering the Canadian market with a summer-long TV and digital buy.


Triscuit lets Canadians play director

From decisions on the recipe shown to the clothes the actors wear, the Kraft Canada cracker put consumers in the director’s seat for its latest TV commercial.


Oreo blows out 100 candles

The Kraft Canada cookie brand is celebrating with a cross-platform campaign and birthday party tomorrow at Toronto’s Eaton Centre.


Cadbury Dairy Milk shares the chocolate love

The Kraft brand enlists its recently created Joy Department to talk up its new flavours in two TV spots targeting women.


Kraft Hockeyville is on the hunt again

The competition that has communities vying for the title of most passionate hockey town is back with some changes.


The Verdict: Maxwell House gets an optimistic response

The coffee brand shares some of the results from its pop-up cafe with MiC.