Articles Tagged ‘MindShare’
Dove Canada spotlights role models
The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.
Mindshare continues to expand
The global media co has launched a new data source, CORE, and the Canadian arm has hired a managing director, client leadership, and a director of digital analytics.
Restructuring daytime TV in a post-Oprah world
Execs from Gaggi Media, ZenithOptimedia, Media Experts and Mindshare weigh-in on the programming strategies for Fall 2012’s daytime schedule.
Mindshare Canada expands executive suite
Jake Norman has been promoted to the new role of president and chief strategy officer at the media agency.
Walmart searches for Mom of the Year
The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.
Sharing life moments with Canada Dry
The beverage brand is embracing digital with a contest that asks consumers to share their “Real Moments.”
Dove highlights retouching
The beauty brand is launching a one-day campaign aimed at sparking a conversation around digital alterations in advertising.
GroupM names chief growth officer
Mike Tunnicliffe has been named to the new role, which will see him lead a “central growth team” at the company.
GroupM launches innovation unit
GroupM Next will be led by Chris Copeland and focus on diving deeper into areas like research and technology for clients.
Invisible cars and bus shelter jukeboxes: MiC’s Global Tour
Laura Gaggi from Gaggi Media and Brian Fitzpatrick from Mindshare share their thoughts on OOH campaigns from brands including Coca-Cola and Mercedes-Benz.
MiC’s Global Tour: experiential
Victoria Morris from Mindshare gives her thoughts on executions from Mini in Brazil, Banana Republic in the US and Andes Beer in Argentina.
OMD gets top spot in Gunn Report
The annual listing ranks the most-awarded agencies and advertisers at media competitions worldwide.
Maxus Canada adds to Toronto office
Ann Stewart tells MiC about the new hires and her first months at the media co.
Campaigning for Valentine’s Day
MiC asks execs from Carat and Mindshare if they are feeling the love for Feb. 14 campaigns from brands including Wind Mobile and Heineken.
GroupM grows management
Dominic Proctor has been named worldwide president of the WPP parent company.
