Articles Tagged ‘MRC’

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MRC gets granular with updated brand safety guidelines

This is the first significant update to the guidelines since 2012.

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MRC floats 100% viewability standard

The council feels more properties are optimized for full viewability, which remains a top concern for advertisers and agencies.

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Google commits to MRC audit for YouTube views

As calls for digital media companies to become more transparent with metrics mount, the tech giant joins Facebook in its commitment to an audit.

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Blog: The dummy’s guide to fraud detection techniques

Chris Williams and Ehsan Mokhtari explain the pros and cons of in-line and in-parallel processes for dealing with bots and spiders.

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Knee-deep in viewability measurement

IAB Canada’s president stresses the need for industry collaboration, as the MRC releases new data on differences in viewabilty reporting across vendors.

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Juice Mobile makes push on 100% viewability for mobile

The move toward greater viewability follows a recent Google study indicating 83% of ads are seen on mobile, over 54% on desktop.