Articles Tagged ‘NHL’
Hockey Night in Canada premiere sees four-year high
The presence of all seven Canadian teams across five games helped pull the opening night up 13% higher than that in 2016.
Moores suits up with NHL coaches
The two year deal lands as players hit the ice for the 2017/18 season.
Rogers announces Hometown Hockey’s sponsor lineup
Five brands return and three new partners join the community engagement platform.
The 2017 Stanley Cup Playoffs, by the numbers
Even as the Canadian teams dwindled, audiences did not, with the final’s AMA up 18% over last year.
Senators’ final game breaks ’17 Playoff record
The match marked the most-watched post-season game in franchise history.
Scotiabank renews NHL sponsorship for five more years
‘Canada’s Hockey Bank’ signs back on to leverage the league for national and local activations.
Ratings stay strong for Sportsnet and CBC in round two
While the number of Canadian teams in the playoffs have dwindled, the ratings on Sportsnet and CBC still held strong, with round two pulling in a higher average audience than round one.
Stanley Cup Playoffs game two up 181% from 2016
After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.
TVA ramps up its hockey campaign to build playoff anticipation
Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.
Less commercial time, more Canadian hockey
Rogers Media’s Scott Moore and Anthony Attard detail the media co’s plans for the Canada-heavy first round of the NHL playoffs.
NHL announces long-term plans for Chinese market development
The hockey league is beginning the strategy in the market with two pre-season games this September.
Oikos targets hockey and music lovers for new launch
After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.
NHL names official paint partner
PPG has signed on to a multi-year deal with the hockey league.
Molson, NHL and Sportsnet partner on VR program
The beer company has sponsored a series of six hockey games that will be broadcast in VR.
Mitsubishi Electric goes experiential with NHL
The brand’s first sports partnership also represents a new era for the company as it looks to add direct engagement with consumers on top of marketing to distributors.
