Articles Tagged ‘Pfizer’
WPP kicks off the fiscal year with mixed results
The company saw gains in Europe and India, but North America showed a 5.2% decrease.
Publicis wins media in Pfizer review
The agency will also handle data, tech and production, while IPG has been given creative duties.
Advil sweats it out with influencers
An MEC-brokered partnership with Vice Media puts personal pain and perseverance in the spotlight.
Emergen-C kicks off ‘Kapow Time’
The Pfizer brand is using an OOH-heavy campaign to reach consumers in specific situations where they might feel they need a boost.
Viagra drops its prices
Pfizer has launched a multi-platform campaign to promote its product following the Supreme Court dropping the patent on the little blue pill.
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