Articles Tagged ‘P&G’
Febreze launches sleep programs with Shaw Media
The P&G brand is promoting its new Sleep Serenity collection with digital and on-demand streams aimed at putting people to sleep.
P&G shines a light on moms
The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.
Style at Home gets fresh with Febreze
The partnership with the TC Media title includes the magazine’s first sponsored reverse cover and an online contest.
Spotted! Dawn dishes out goodness
The P&G dish soap brand hosted a pop-up poutinerie, handing out free food to drive sampling of its product.
MuchMusic unveils sponsor lineup for 2013 MMVAs
Joining the awards show this year is Wonka’s Nerds candy brand, which will host a contest allowing consumers to customize their MMVA experience.
Canada’s Olympic Consortium unveils sponsored broadcast segments
The London 2012 Games will include sponsored broadcast spots from brands including Chevrolet, McDonald’s and RBC.
Gillette Drafted gets social for season four
The P&G brand is adding in layers of audience engagement and a Drafted Boot Camp on the new season of the show, which airs on The Score.
SMG wins P&G Best Agency Partner
The media co took home the brand building award for its work with P&G at last night’s awards ceremony.
Totem hauls in 30 awards at the 2011 Magnum Opus
Transcontinental Interactive’s custom publishing arm wins big for its work with Sobeys, Geico, Aeroplan and P&G.
