Articles Tagged ‘programmatic’
Campsite joins forces with Pattison OneStop
The digital OOH advertising company has expanded its programmatic network to more than 3,500 screens across Canada and has broken into the transit, residential and office market.
What to expect at AdTech Canada: Programmatic
Brian Schwartz, director of programmatic at Xpeto, provides a preview of the panel.
Tracking, targeting and programmatic: The great online ad debate
The ACA’s Global Marketing Conference played host to a lively debate on whether new technology in the online ad industry is truly a positive step.
Campsite opens programmatic OOH exchange
The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.
Mediabrix shifts to programmatic, rebrands as Receptiv
The in-app video advertising platform is focusing on combating brand safety and ad fraud with its new features.
What does Facebook’s header bidding play mean for the ad industry?
The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?
Programmatic delivers, but worries persist: survey
New Canadian research into programmatic buying reveals strong results, but brand safety holds back investment.
Corus’ Mark Leslie on how addressable TV is changing advertiser expectations
Speaking at DX3, the company’s VP of research and consumer insights looked at how developments that have already been made in addressable TV and how it’s changing advertiser demands.
For programmatic video, desktop may not be dead: study
Videology’s report for Q4 2016 shows that mobile-only and cross-device programmatic video buys have actually decreased since 2015.
Growth in mobile, geotargeting fuels updates for Addictive Mobility
CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.
What’s next for 2017: Digital and social
From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.
