Articles Tagged ‘Robin LeGassicke’


Cairns Oneil ups its digital prowess

The independent agency has hired Robin LeGassicke, who has worked on the client, agency and media sides.


When campaigns attack: backup planning 101

Following a couple high-profile cases, execs from Mediacom and M2 Universal look at the potential costs of messages gone awry.

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Wendy’s Canada to launch web series

“Girlfriends at Wendy’s Eating Salad and Talking About Stuff” debuts March 24 and is promoted in partnership with CTV’s The Social.

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M2 names new VP, client business partner

Robin LeGassicke joins the IPG Mediabrands agency from Maxus Canada.


MiC heads to the Olympics for its Global Tour

We dig deep on three Olympic initiatives with Robin LeGassicke from Maxus.


Upfronts 2012: Robin Legassicke on the CW’s USP

The Maxus Canada group director ends the week at the youth-targeted presentation.


Upfronts 2012: Robin Legassicke on CBS’s number one status

The US network has created a new group to capitalize on digital, but the main focus remains the TV screen, says the Maxus Canada group director.


Upfronts 2012: Robin Legassicke gets multi-platform at ABC

The Maxus Canada group director takes in the day two upfront, and discusses the network’s new multi-screen CPM model.


Blog: Legassicke at the upfronts

Robin Legassicke, group director, Maxus Canada has high hopes for Fox comedies, but predicts an early NBC cancellation.


Maxus Canada adds to Toronto office

Ann Stewart tells MiC about the new hires and her first months at the media co.