Articles Tagged ‘Robin LeGassicke’

Checking in on the Digital Services Tax

While clients are concerned about extra costs and budget effectiveness, agencies and publishers are adjusting their systems and operations.

Industry reacts to the government’s order to shut down TikTok business in Canada

Access to the social network and the ability to create content were not blocked, but what it means for advertisers and creators who rely on the platform isn’t entirely clear.

Recapping the first week of Google’s anti-trust trial

Media execs weigh in on the case, which may lead the U.S. DOJ to force Google to divest some, or all, of its adtech products.

Agencies aren’t waiting for Google to get rid of cookies

Regardless of when they dissappear, media execs say they’re continuing to work with advertisers to limit the impact.

The lines between streaming and linear TV continue to blur

The landscape is in major flux, with the debut of ad tiers, bundles and live appointment viewing entering the streaming space.

Should brands be chomping at the bit to advertise on Netflix Games?

While the streamer does not offer in-game advertising (yet), media experts believe the opportunity is ripe for the taking.

Amazon sets date for advertising rollout on Prime

Execs from Horizon Media, Cairns Oneil, Cossette Media and Glassroom weigh in ahead of the Feb 5 launch.

Google begins to end third-party cookies

The company began testing Tracking Protection, a feature that limits on-site tracking by restricting access to cookies for 1% of Chrome users.

Media buyer check-in: Are new ad tiers from Netflix and Crave living up to the hype?

Execs at Zenith Media, GroupM and Cairns Oneil weigh in on how they’re approaching new OTT and CTV offerings.

What digital media leaders are watching in efforts to regulate AI

As Bill C-27 makes its way through parliament, experts are hoping for a transparent, ethical and responsive framework.

What do advertisers do when platforms aren’t privacy compliant?

The best way to avoid getting caught in Meta and Google’s privacy problems is to make sure your own house is in order.

Cairns Oneil ups its digital prowess

The independent agency has hired Robin LeGassicke, who has worked on the client, agency and media sides.

When campaigns attack: backup planning 101

Following a couple high-profile cases, execs from Mediacom and M2 Universal look at the potential costs of messages gone awry.

Wendy’s Canada to launch web series

“Girlfriends at Wendy’s Eating Salad and Talking About Stuff” debuts March 24 and is promoted in partnership with CTV’s The Social.

M2 names new VP, client business partner

Robin LeGassicke joins the IPG Mediabrands agency from Maxus Canada.