Articles Tagged ‘Robin LeGassicke’

Checking in on the Digital Services Tax
While clients are concerned about extra costs and budget effectiveness, agencies and publishers are adjusting their systems and operations.

Recapping the first week of Google’s anti-trust trial
Media execs weigh in on the case, which may lead the U.S. DOJ to force Google to divest some, or all, of its adtech products.

Agencies aren’t waiting for Google to get rid of cookies
Regardless of when they dissappear, media execs say they’re continuing to work with advertisers to limit the impact.

Should brands be chomping at the bit to advertise on Netflix Games?
While the streamer does not offer in-game advertising (yet), media experts believe the opportunity is ripe for the taking.

Amazon sets date for advertising rollout on Prime
Execs from Horizon Media, Cairns Oneil, Cossette Media and Glassroom weigh in ahead of the Feb 5 launch.

Media buyer check-in: Are new ad tiers from Netflix and Crave living up to the hype?
Execs at Zenith Media, GroupM and Cairns Oneil weigh in on how they’re approaching new OTT and CTV offerings.

What digital media leaders are watching in efforts to regulate AI
As Bill C-27 makes its way through parliament, experts are hoping for a transparent, ethical and responsive framework.

What do advertisers do when platforms aren’t privacy compliant?
The best way to avoid getting caught in Meta and Google’s privacy problems is to make sure your own house is in order.

Cairns Oneil ups its digital prowess
The independent agency has hired Robin LeGassicke, who has worked on the client, agency and media sides.

When campaigns attack: backup planning 101
Following a couple high-profile cases, execs from Mediacom and M2 Universal look at the potential costs of messages gone awry.

M2 names new VP, client business partner
Robin LeGassicke joins the IPG Mediabrands agency from Maxus Canada.