Articles Tagged ‘Sarah Thompson’
Agency leaders weigh in on Omnicom’s acquisition of IPG
Why the merger may create opportunities for boutique and independent media agencies.
Bigger than oil, mining and auto: New data recasts media and marketing as an economic catalyst
Sarah Thompson spearheaded new research that challenges the narrative of the industry as one in peril.
Industry experts weigh in on TikTok Canada’s halt to cultural funding
The platform says it will not change its position until the federal government agrees to examine the order that shuts down its Canadian operations.
Industry welcomes repeal of DST but confusion, concerns remain
Many expressed relief and are hoping for a policy that would strengthen Canada’s position in the global digital economy.
Glassroom names Sarah Thompson as Toronto exec managing director
The former Dentsu Media Canada president will drive the growth and profile of Glassroom in Toronto and Canada.
Is Google backing away from news? Media execs weigh in
As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.
X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
MiC Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.
MiC roundtable, Part 2: forecasting mass audiences and role of AI
Industry leaders discuss how media is evolving.
Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.
Sarah Thompson and Dentsu Media part ways
While at the helm, Thompson helped the agency score contracts with major brands.
Friends of Canadian Media call for Gov’t to close ad tax loophole
The non-profit organization wants to stem the flow of Canadian ad dollars going to Facebook, Google and other foreign digital media.
Four leaders on how far the industry has come, and where it needs to go
Media in Canada talks with Sarah Thompson, Caroline Moul, Urania Agas and Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.
How agencies are using artificial intelligence
AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
