Articles Tagged ‘Sarah Thompson’

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Where do Canadians stand on voice technology?

More than 88% of Canadians use voice technology, but not when it comes to online purchasing.

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Sour Grapes: Don Cherry, diversity and the future of hockey

Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.

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What does the future hold for Vice and Refinery29?

Mindshare’s Sarah Thompson and Kenon Mak aren’t surprised by the move, but say survival still isn’t guaranteed.

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Canadian media industry reacts to Comscore’s SEC settlement

The digital measurement company has settled charges and says it’s ready to move on, but Canadian buyers says this speaks to a bigger issue.

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Are brands missing opportunities with the 50+ cohort?

Buyers and media pros discuss what brands get wrong about the demo – and how to change their approach.

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YouTube could be removing ads targeted at kids

Big changes could be coming to the popular platform, and two experts say brands need to better understand changing data and targeting policies.

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Spotify launches new ad targeting options

New capabilities will track topics of interest and times of day Spotify Free users are engaging most.

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What’s the impact of Twitter’s troll crackdown?

The changes were made to keep users safe and happy. But is it enough?

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Bell asks its telco customers to get more personal

Social media reaction to the request have been negative, but Mindshare’s Sarah Thompson says such first-party data is increasingly vital.

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Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?

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Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

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Media Roundtable: How brands (and their partners) are evolving

Industry leaders hash out how to make the work work for brands, agencies and media companies.

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Who gets to play on Pinterest?

With Pinterest coming to Canada, buyers talk: is the platform a niche or can it reach advertisers beyond fashion and beauty?

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MRC gets granular with updated brand safety guidelines

This is the first significant update to the guidelines since 2012.