Articles Tagged ‘Sarah Thompson’

MiC Roundtable, Part 3: how the industry can thrive in the future

Industry leaders talk challenges they may face in five years.

MiC roundtable, Part 2: forecasting mass audiences and role of AI

Industry leaders discuss how media is evolving.

Media Roundtable, Part 1: current spend trends

Industry leaders discuss which channels they’re funneling marketing funds towards.

Sarah Thompson and Dentsu Media part ways

While at the helm, Thompson helped the agency score contracts with major brands.

Friends of Canadian Media call for Gov’t to close ad tax loophole

The non-profit organization wants to stem the flow of Canadian ad dollars going to Facebook, Google and other foreign digital media.

Four leaders on how far the industry has come, and where it needs to go

Media in Canada talks with Sarah Thompson, Caroline Moul, Urania Agas and Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.

How agencies are using artificial intelligence

AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.

Media giants and media buyers dive into the proliferation of ad tiers

In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.

MiC’s Preview Review: Dentsu, Initiative, EssenceMediacom

Media in Canada interviews Sarah Thompson, Ishma Alexander-Huet and Urania Agas to get their take on 2023 and what we can expect for 2024.

Media executives react to Bill C-18 agreement

Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.

2023 Media Leader of the Year nominee: Sarah Thompson

The program’s third finalist comes from Dentsu, where she is launching new planning tools, building out a leadership team and improving employee engagement scores.

Attention to radio surpasses video advertising: Dentsu Media study

Dentsu Attention Economy radio research shows that ads on radio drive high attention rates and CPM efficiency.

The value of local media from the perspective of marketers

Dentsu’s Sarah Thompson and the CMDC’s Shannon Lewis ask brand leaders why local media is important for their marketing investments and the industry’s transformation.

Are brands getting the investment info they need to be inclusive?

Measuring Indigenous audiences and collecting the necessary viewership data, would be a first missing step.

Postmedia and Toronto Star owner confirm merger talks

While no agreements have been reached, a combined entity could reduce debt and offer greater scale to better compete in today’s news industry.