Articles Tagged ‘Sarah Thompson’

MiC Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.

MiC roundtable, Part 2: forecasting mass audiences and role of AI
Industry leaders discuss how media is evolving.

Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.

Sarah Thompson and Dentsu Media part ways
While at the helm, Thompson helped the agency score contracts with major brands.

Four leaders on how far the industry has come, and where it needs to go
Media in Canada talks with Sarah Thompson, Caroline Moul, Urania Agas and Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.

How agencies are using artificial intelligence
AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.

Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.

MiC’s Preview Review: Dentsu, Initiative, EssenceMediacom
Media in Canada interviews Sarah Thompson, Ishma Alexander-Huet and Urania Agas to get their take on 2023 and what we can expect for 2024.

Media executives react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.

2023 Media Leader of the Year nominee: Sarah Thompson
The program’s third finalist comes from Dentsu, where she is launching new planning tools, building out a leadership team and improving employee engagement scores.

Attention to radio surpasses video advertising: Dentsu Media study
Dentsu Attention Economy radio research shows that ads on radio drive high attention rates and CPM efficiency.

The value of local media from the perspective of marketers
Dentsu’s Sarah Thompson and the CMDC’s Shannon Lewis ask brand leaders why local media is important for their marketing investments and the industry’s transformation.

Are brands getting the investment info they need to be inclusive?
Measuring Indigenous audiences and collecting the necessary viewership data, would be a first missing step.

Postmedia and Toronto Star owner confirm merger talks
While no agreements have been reached, a combined entity could reduce debt and offer greater scale to better compete in today’s news industry.