Articles Tagged ‘Sarah Thompson’

Tiger King

Streamers are benefitting from lockdown, but will it last?

Buyers and analysts discuss whether or not the upward trajectory is sustainable – and how it will affect planning.

SNL at home

Canadians still big on news notifications, indifferent to ‘Zoom TV’

A need for inexpensive entertainment could put TV in a good position for fall, but Mindshare finds that Canadians are indifferent about “Zoom-style” programming.

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Is digital advertising getting back to growth?

While not quite pre-pandemic levels, Index Exchange’s findings show rebounds in some categories, although marketers are thinking shorter-term.

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Are Canadians entering a state of news fatigue?

Mindshare’s Sarah Thompson on why the agency is seeing a quest for good news among advertisers.

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Many brands are still spending on media. Here’s how they’re changing it up

Agency and brand leaders share what considerations are being made, where spend is going and which campaigns they’re taking out of rotation.

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Brand building in unprecedented times

With the world on pause, is now a good time to turn the focus from bottom-funnel efforts and back to brand building?

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MiC Roundtable: Impact beyond investment

As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?

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MiC Roundtable: What’s happening with influencer investment?

As the focus hones on what’s new and now in investment, the spotlight shines on influencers – and how agencies are handling them in the new decade.

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MiC Roundtable: The new conversations around investment

The first MiC roundtable of 2020 focuses on what’s in and what’s out in investment – and the new factors brands are having to keep in mind.

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Where do Canadians stand on voice technology?

More than 88% of Canadians use voice technology, but not when it comes to online purchasing.

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Sour Grapes: Don Cherry, diversity and the future of hockey

Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.

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What does the future hold for Vice and Refinery29?

Mindshare’s Sarah Thompson and Kenon Mak aren’t surprised by the move, but say survival still isn’t guaranteed.

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Canadian media industry reacts to Comscore’s SEC settlement

The digital measurement company has settled charges and says it’s ready to move on, but Canadian buyers says this speaks to a bigger issue.

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Are brands missing opportunities with the 50+ cohort?

Buyers and media pros discuss what brands get wrong about the demo – and how to change their approach.

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YouTube could be removing ads targeted at kids

Big changes could be coming to the popular platform, and two experts say brands need to better understand changing data and targeting policies.