Articles Tagged ‘Sharethrough’
Equativ and Sharethough now operate under one banner
The move makes the company one of the largest global independent media platforms.
Consumers call on brands to educate them about sustainability
Millennials, Gen Z and Gen X are the most willing to pay more for these products.
Sharethrough and Equativ to merge
The resulting entity will be one of the largest global independent ad platforms.
Op-Ed: Innovation, resilience & finding a balance in 2024
Ben Skinazi, CMO at Sharethrough, sums up the top five trends he sees shaping the ad world in 2024.
Sharethrough launches Net Zero Publisher Program
The program was developed in partnership with 51toCarbonZero with the support of IPG Mediabrands.
Sharethrough forecasts earlier, more cautious holiday spending
Sharethrough’s Consumer Holiday Shopping study indicates that Canadian spending will be more conservative this holiday season.
How video consumption differs between generations
A Sharethrough study finds that mobile devices are increasingly used by younger people, even when watching longer videos.
Sharethrough to remove ‘made-for-advertising’ sites from its SSP
The company is also making low-emission marketplaces available to advertisers at no extra cost.
Media Experts and BMW used GreenPMPs to deliver a sustainable message
A branded content series on environmental trailblazers was kept carbon neutral through Sharethrough’s private marketplace.
Sharethrough creates a tool to estimate the environmental impact of an ad
The Carbon Emissions Estimator will allow advertisers to see how much emissions a campaign could potentially generate before it runs.
Sharethrough partners with Adelaide Metrics on attention-based ad inventory
A special ad metric is being used to create a private marketplace for placements that gain the most attention from audiences.
Sharethrough launches connected TV ad enhancements
Research has shown that consumers are 52% more likely to pay attention to connected TV ads that have useful content alongside them.
The role of programmatic in targeting diverse audiences
Contextual targeting is likely to be the main post-cookie method of audience targeting through programmatic platforms.
Sharethrough launches a PMP to make programmatic media greener
Cossette Media is the first Canadian agency to sign on to Green PMPs, which offsets the emissions from running a programmatic campaign.
Sharethrough names CMO to support expansion push
Ben Skinazi has been tasked with solidifying the exchange’s presence across North America and Europe.
