Articles Tagged ‘SMI’
Ad spend in 2024 is off to a good start
According to Guideline, buying across all media is up 8% compared to the same period last year.
Canadian ad spending flat through first half of 2023
The latest SMI figures show that streaming, online video, podcasts and OOH are maintaining their recent growth.
Ad spending in Canada is not taking as big of a hit as in the U.S.
The latest spending figures from SMI, however, show that more modest declines “shouldn’t be ignored.”
December brought a major chill to Canadian ad spending
SMI’s latest figures found declines across most channels, as well as with Canadian-owned media companies.
Media spending fell in October, but recession might not be entirely to blame
However, SMI’s latest data also shows that many big advertiser categories have cut investment across platforms.
Economic uncertainty was behind September’s ad spend dip
But with the next few months expected to perform better, the future looks hopeful.
Why high OTT CPMs might be worth it for some brands
Darrick Li, managing director for Canada at Standard Media Index, also explains why social CPMs are continuing to stay so low.
August becomes third month of 2022 to see ad investment dip
In its latest analysis of Canadian ad spending, SMI attributed the decline to the Olympic investment present in 2021.
Canadian ad spending dipped again in July
SMI attributes this dip to comparisons to heavy spending on big sports events and a to-be-expected summer downturn.
Canadian ad spending dips for the first time in more than a year
SMI data shows that digital spending dipped 4% after 22 months of growth.
Canadian ad spending grew by 2% in May
The latest SMI report also show that trends in digital, TV and OOH are continuing through Q2.
Canadian ad investment is beginning to level off
However, new data from SMI shows that some platforms are still seeing strong momentum through April.
What 2021 advertising spend says about 2022 trends
SMI’s Kelly Fedoruk explains why it seems media channels like OOH and product categories like travel could return to pre-pandemic investment levels.
Search and social drives digital ad spending even higher
According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.
