Articles Tagged ‘SMI’
Digital ad spend is now 35% higher than TV
SMI’s look at spending in Q2 2021 shows Canada is now recovering faster than all other English markets.
Canadian ad spend recovery outpacing other markets
SMI’s Q2 data shows spending was up 77% in Q2, suggesting the country is back into growth mode.
How valuable is a Canadian Super Bowl buy?
Though costs have gone up and there are numerous non-TV alternatives, the audience and prestige still provides big value.
Why Twitch’s inventory coming to Amazon matters
Buyers and experts on why this is a win in terms of audience, cost and more.
Canada’s ad market among the hardest hit by COVID
Despite an “astonishing” Q2, signs show that improvement is on the horizon.
Pandemic affecting ad spend much more than 2008 financial crisis: Report
Canada’s total ad spend dropped by more than 36% during the spring, but all Anglo markets showed signs of recovery in June.
