Articles Tagged ‘Snap’
Snapchat drives brand exposure among newcomers
A Kantar study found that newcomers use the app not only before they migrate, but also after they move.
Snapchat and Google announce brand safety reporting solutions and results
Google reports on its safety initiatives, while Snapchat partners with IAS to develop new brand safety solutions.
Snapchat rolls out Sponsored AR Filters
The new augmented reality ad format appears after a user captures a photo with the Snapchat Camera.
Reddit files to go public
The message board site said it would reserve a chunk of its shares at the IPO price for its top users.
Snap released positive Q4 results, but still fell short of expectations
The social messaging company will be cutting 10% of its fulltime workforce.
Snapchat adds new content safety features for teen users
Accounts found to be marketing age-inappropriate content could be banned from the app after multiple infractions.
Snap’s revenue dips 4% in Q2
However, the company is optimistic about how updates to its ad platform are resonating with brands.
NewFronts 2023: Snap, Samsung show off new ad features
Snap focuses on premium placements and AI, while Samsung brings more measurement and optimization to TV.
Spotted! A Snapchat lens that could save a life
The Canadian Red Cross uses AR to give users step-by-step instructions on how to properly perform CPR.
Seeing Red Media joins Snap’s content accelerator
The Indigenous-owned media company will receive resources and training to create content on the social platform.
Snap braces for new headwinds after a ‘challenging’ Q4
The company said economic issues faced in 2022 are likely to continue through the first three months of the year.
Why Snap has added more than 70 media partners this year
The company’s head of media partnerships says creating content with the likes of Corus, The Globe and Mail and CBC is resonating with both advertisers and audiences.
Spotted! Bell and Snap let Raptors fans shoot from the stands
A special lens uses the telco’s 5G technology to provide a real-time experience between thousands of connected fans.
Snap to lay off 20% of its workforce, scrap Originals
The company is cutting investment in areas not focused on community growth, revenue growth or AR.
Snap’s losses continue in Q2 despite user growth
Platform changes and macroeconomic challenges have resulted in a fairly steady deceleration in demand over the last year.
