Articles Tagged ‘Sonia Carreno’
Is X winning back Canadian advertisers?
X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.
Checking in on the Digital Services Tax
While clients are concerned about extra costs and budget effectiveness, agencies and publishers are adjusting their systems and operations.
Industry reacts to the government’s order to shut down TikTok business in Canada
Access to the social network and the ability to create content were not blocked, but what it means for advertisers and creators who rely on the platform isn’t entirely clear.
The Retail Council and IAB collaborate on growing digital retail media
The partnership aims to provide opportunities for retailers to build out their offerings, as well as for advertisers to explore what is available.
The U.S. is challenging Canada’s Digital Services Tax
The States’ response to the tax was expected, but can the dispute be resolved?
IAB Tech Lab releases analysis of Google’s Privacy Sandbox
Until March 22, IAB Canada is inviting the industry to provide comments on the adoption of Google’s Privacy Sandbox.
Media executives react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.
New MFA tech designed to tackle persistent industry problem
Pixalate launches a new product to help advertisers avoid Made for Advertising sites, which experts say are still drawing a chunk of online ad spend.
Bill C-27 has its second hearing at the House of Commons
The act has the support of regulatory bodies in the industry.
Behind Google’s new FLoC timeline
Delaying the phaseout of cookies is being received by the industry as a “gift of time” to get strategies for the new world of targeting right.
IAB Canada partners with Quantcast to modernize compliance
The new partnership is based around a consent management platform the trade association will use to drive adoption and best practices.
How to get ‘contextual signalling’ ready for a cookieless world
IAB outlines contextual advertising’s pivotal role in a cookieless landscape to help advertisers get ahead.
Some brands returning to digital spend, but recovery remains slow
Plus, CPMs and CPCs are down in the lower-spend environment, making digital a buyer’s market.
IAB Canada, digital publishers lend a hand to NGOs
With many brands pausing media spend and media companies looking to fill inventory, the IAB has brought all of the parties together.
Do brands have an obligation to support news media?
Torstar CEO John Boynton has put out a call to advertisers to prioritize news media. But is it the right choice at this time?
