Articles Tagged ‘streaming’
Netflix subscribers increase in 2024 thanks to live programming
The streamer’s revenue also increased by 16% for the year.
IKEA’s latest campaign spans linear and CTV
The media plan was designed to create emotional resonance among Canadians looking for affordable home solutions.
Scotiabank Hockey Day will air in six languages for the first time
Scotiabank makes Hockey Day in Canada available to stream for free on Sportsnet.
Industry News: Hummel becomes the official kit provider of the NSL
Meanwhile, Best Buy enhances the online customer experience for third-party brands, Pluto celebrates two years in Canada, and Bell is rebranding its specialty channels.
Bitbuy partners with DAZN to reach sports and crypto fans
The brand’s latest campaign aims to increase credibility in Bitcoin during the current football season.
Nearly 40% of Canadians watch streaming exclusively: Vividata
The newest Study of the Canadian Consumer dives into the country’s media consumption habits.
People like FAST channels more than their paid streaming services
The third installment of LG Ad Solutions annual research study shows the shift from passive viewing to active interaction with platforms and ads
The streaming sports field in Canada is getting competitive
New research from LG Ad Solutions found that more than a quarter of Canadians watch live sports across multiple streaming apps.
Gen Z’s listening hours on Spotify are up 76% over 2022
The company’s Culture Next 2023: Top Gen Z Trends survey shows an enthusiastic fan base racking up ad-supported audio minutes.
Canadians stream more from networks than SVODs (study)
Plus, the IAB has found that most people would be open to ads in live-streamed content.
Spotify gaining in the battle for listeners: study
According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.
Streaming music services growing in popularity: study
Plus, despite the global reach of online radio, listeners still prefer local content.
Streaming is on the rise, but radio remains king: study
Nielsen Canada’s new Music 360 report found that radio rules in terms of time spent and overall penetration – but streaming services are on the rise, especially with millennials.
CraveTV sets wide-release date
Bell Media’s streamer will soon be made available to all Canadians.
Spotify expands in-service ad options
The music streamer is rolling out playlist targeting, with the ability to reach people based on their demo, music preferences, or time of day.
