Articles Tagged ‘Taxi’
The Vancouver Aquarium shares shark facts
The aquarium is promoting its winter exhibit with little known facts about sharks and rays.
Capital One hits the button
The credit card co is bringing back the Million Dollar Button contest, promoted with a heavy social media push and on-site activations.
Covenant House changes its tone
The charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.
Viagra drops its prices
Pfizer has launched a multi-platform campaign to promote its product following the Supreme Court dropping the patent on the little blue pill.
Spotted! CEOs spend a night on the street
MiC talks with Dragons’ Den‘s Arlene Dickinson, Capital C’s Tony Chapman and more on spending a night on the sidewalk to support Covenant House.
Canadian Tire expands its holiday focus
The company is promoting its gift offerings on TV and targeting women with a stylized 12-page insert in magazines this month.
Alt Hotels proves less is more
The Groupe Germain line of hotels is promoting its low-frills locations with an OOH and print campaign.
Reitmans shows that beauty is easy
The retailer is rebranding with a younger, more fashion-forward look and marketing campaign that is without its long-time spokesmen giving fashion advice.
Telus connects with youth through We Day
The telco has signed on as co-title sponsor of the youth event series and is activating with a round of social media promotions and a cause marketing campaign.
Spotted! Vancouver Aquarium puts penguins in a tree
A billboard on Granville Island sits camouflaged amongst trees as part of the aquarium’s campaign for its new feathered friends.
Taxi Instagrams an indie film promotion
The agency responded to a Twitter message asking for ideas to promote a Montreal film with an outdoor campaign that makes use of smartphone photography.
Canada lands 14 shortlist nominations in the Cannes Film category
BBDO leads the pack with three spots, while John St., Dare, Taxi and Lg2 are among the other agencies with shots at Lions.
Canada picks up 28 shortlist mentions on day three of Cannes
Draftfcb, DDB, Taxi and Leo Burnett lead the pack with three nods each across Design, Cyber and Radio.
Koodo broadens El Tabador’s horizons
In response to fans wanting to see more of the spokesman, the telco launched an app that has him creating personalized thank you cards.
Snuggle gets cozy outdoors
The mom-targeted brand has turned OOH faces into fuzzy blankets in the brand’s first time using the platform.
