Articles Tagged ‘Taxi’


Voboc tries to find the words

The Quebec-based cancer organization has launched a new campaign that shows actual reactions to a stranger telling them he has cancer.


Canadian Tire cleans up the party

The retailer is promoting its new line of Mastercraft power tools with a TV-heavy buy.


Canadian Tire partners with Cake Boss

The retailer is promoting the launch of a new bakeware line with TLC star Buddy Valastro through a multi-platform campaign.

Capital One points pain

Capital One ends the pain

The credit card company is focusing on Promoted Tweets for the first time in its new campaign for the Aspire Travel World Mastercard.

Copied from strategy - OOH Poster

Spotted! Deep ‘n Delicious goes on tour

McCain Foods is visiting four family-oriented destinations this summer in support of its iconic cake reboot.


Kraft Dinner makes guilt feel good

The Kraft Foods Canada brand has launched its first major Quebec campaign in 12 years, using OOH ads and transit shelter vending machines.


Boston Pizza releases the Pizzaburger

Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.


Cossette Media announces top brass changes

Mike Rumble takes over from Terry Horton as managing director in Toronto.


The Vancouver Aquarium shares shark facts

The aquarium is promoting its winter exhibit with little known facts about sharks and rays.

Capital One

Capital One hits the button

The credit card co is bringing back the Million Dollar Button contest, promoted with a heavy social media push and on-site activations.


Covenant House changes its tone

The charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.


Viagra drops its prices

Pfizer has launched a multi-platform campaign to promote its product following the Supreme Court dropping the patent on the little blue pill.


Spotted! CEOs spend a night on the street

MiC talks with Dragons’ Den‘s Arlene Dickinson, Capital C’s Tony Chapman and more on spending a night on the sidewalk to support Covenant House.


Canadian Tire expands its holiday focus

The company is promoting its gift offerings on TV and targeting women with a stylized 12-page insert in magazines this month.


Alt Hotels proves less is more

The Groupe Germain line of hotels is promoting its low-frills locations with an OOH and print campaign.