Articles Tagged ‘UM’
Coca-Cola opens happiness with kindness
On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.
Industry reacts to BCE/Astral deal
Sunni Boot, Bruce Neve, Shelley Smit and Michael Neale weigh in on the implications of the $3.4 billion deal getting the green light from the CRTC.
Chrysler launches Western-themed campaign
The automotive brand is using projection mapping in Calgary to promote its Dodge Ram truck model on buildings, as a follow-up to an April campaign (pictured).
Budweiser signs multi-season agreement with NHLPA
The deal will allow the beer brand to leverage the organization’s trademarks, as well as NHL players, in its traditional and experiential activations.
Wilson’s picks at Fox: blog
The UM director of investment says she likes the chances for Fox’s new Tuesday comedies as she takes in the new shows from the first day of presentations in NYC.
MasterCard celebrates mothers
The brand is extending its “Priceless” message for Mother’s Day with a Facebook-only campaign and contest.
Coca-Cola Zero grabs the moment
The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.
Next Media Stars: Rick Kusch scores new beer moments
The UM media strategy supervisor is activating the moment between when a goal is scored and fans jump out of their seats with Budweiser Red Lights.
Coke launches anti-obesity campaign
The brand has launched its first campaign based on health and wellness in Canada, as part of a global initiative on the subject.
Goose Island migrates to Ontario
The brewery is bringing its vintage ales to the market and launching with a print and experiential campaign.
Alexander Keith’s introduces new brews
The Labatt brand will promote its Hop Series ales with a campaign that focuses on educating consumers about the brewing process.
Kokanee brews up a movie release campaign
The Western Canadian beer brand is promoting The Movie Out Here with TV trailers and a partnership with Cineplex.
Budweiser lights up the Super Bowl
The brand launched a new campaign last night, selling Wi-Fi-enabled hockey goal lights to Canadians.
Blog: Four key takeaways of CES
From updates to the connected home to natural user interfaces, UM’s VP of digital Rebecca Shropshire shares her thoughts on the marketer trends at this year’s show.
The end of the world as we know it: MiC’s Global Tour
UM’s Shelley Smit and Jungle Media’s Brooke Leland weigh in on the ways that brands such as Jell-O and Lynx have used the impending apocalypse to reach consumers.
