Articles Tagged ‘Zulu Alpha Kilo’
PC targets Zillennials with mobile dining experience
The activation, a ‘kitchen on wheels,’ offers a full PC-branded catering service to simplify holiday hosting.
Introducing the 2025 Media Innovation Awards shortlist
Winners will be announced at a gala affair on November 26.
Behind the Buy: Stonefire turns naan into a collectible item in Mario Kart
The brand has released an unofficial track for the popular video game, in which players can collect naan as part of the race action.
Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
Media Experts led paid media for pre-Canada Day spot.
PC expands beyond loyal customer base with Bookable Backyards activation
The brand is targeting young, urban consumers with an immersive, experiential activation in Toronto and Vancouver.
Destination BC uses immersive car wash to bring the province to Germany
The activation is part of the company’s effort to highlight the province’s unique attributes, including its rainforests and northern lights.
Huggies turns moms’ heartbeats into sleep tracks
The launch is part of the brand’s platform, which focuses on how important hugs are for baby’s development.
Remembrance Day campaign invites Canadians to meet with soldiers
To make the experience of veterans more relevant, Zulu Alpha Kilo exploited a quirk in Google.
ParticipAction increases spend in digital by partnering with streamers
The nonprofit launches its latest “Watch and Move” campaign on Netflix, Roku, Pluto TV and linear, too.
Interac rolls out first-ever ad made from lost wallets
The OOH board is meant to encourage Canadians to add Interac debit to their phone’s digital wallet.
Goldfish Crackers are targeting Gen Z with Collages
The campaign on Pinterest runs through September with a mix of ad formats, including Spotlight, video and static ads.
Why so many creative agencies are building up their media offerings
Shops are seeing benefits from more closely integrating the two areas of expertise.
Interac goes digital to drive consideration
The payment brand has forgone traditional media in favour of connected TV, social and a TikTok-focused partnership with Cineplex.
Spotted! A robot pops out of a billboard and eats a Goldfish cracker
The OOH is a part of broader, playful campaign for the brand’s new mega bites.
