Articles Tagged ‘Zulu Alpha Kilo’
Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
Media Experts led paid media for pre-Canada Day spot.
PC expands beyond loyal customer base with Bookable Backyards activation
The brand is targeting young, urban consumers with an immersive, experiential activation in Toronto and Vancouver.
Destination BC uses immersive car wash to bring the province to Germany
The activation is part of the company’s effort to highlight the province’s unique attributes, including its rainforests and northern lights.
Huggies turns moms’ heartbeats into sleep tracks
The launch is part of the brand’s platform, which focuses on how important hugs are for baby’s development.
Remembrance Day campaign invites Canadians to meet with soldiers
To make the experience of veterans more relevant, Zulu Alpha Kilo exploited a quirk in Google.
ParticipAction increases spend in digital by partnering with streamers
The nonprofit launches its latest “Watch and Move” campaign on Netflix, Roku, Pluto TV and linear, too.
Interac rolls out first-ever ad made from lost wallets
The OOH board is meant to encourage Canadians to add Interac debit to their phone’s digital wallet.
Goldfish Crackers are targeting Gen Z with Collages
The campaign on Pinterest runs through September with a mix of ad formats, including Spotlight, video and static ads.
Why so many creative agencies are building up their media offerings
Shops are seeing benefits from more closely integrating the two areas of expertise.
Interac goes digital to drive consideration
The payment brand has forgone traditional media in favour of connected TV, social and a TikTok-focused partnership with Cineplex.
Spotted! A robot pops out of a billboard and eats a Goldfish cracker
The OOH is a part of broader, playful campaign for the brand’s new mega bites.
Cannes 2022: Four Canadian nominations in the Media Lions
The team of Carat and Rethink, along with Zulu Alpha Kilo and DonerNorth, will find out if they win on Thursday.
Zulu Alpha Kilo launches media offering
Alicia Petralia has been hired to lead Zulumatic Media, which is exploring the opportunities in connecting media more strongly with the creative process.
Spotted! Interac’s living out-of-home ads
The transparent boards and window posters aim to highlight the holiday moments Canadians are returning to this year.
