Jennifer Horn

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Articles by Jennifer Horn

GameTV broadens its scope

The channel has launched a robust consumer campaign and is looking to appeal to brands across a variety of sectors.


Sportsnet petitions for the love of hockey

The sports channel played an impromptu game of hockey inside a Toronto mall to promote its online petition to bring back the game.


Tonight’s non-paywall strategy

The free daily has beefed up its online offerings, with more content and ad units, in response to the recent surge of digital subscription services.


Jamieson touts pure products online

For the second leg of its “Purity is Priceless” campaign, the brand is placing more pre-roll and banner ads to reach consumers researching vitamin supplements.

Nissan mobile showroom

Nissan’s virtual showroom hits the mobile space

The auto brand has optimized its online sales area to be accessed on mobile devices, and will be promoting it with a YouTube takeover next month.


Toronto Star brings out the Wheels

The newspaper will launch a national automotive magazine next month, which will be inserted into the Star and Metro dailies four times a year.


Carlsberg Canada leaves Toronto FC

The brand says it is pursuing other avenues and the league will announce its new beer sponsor at the start of 2013.

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Partners for Mental Health calls BS

The latest campaign from the organization targets 15- to 21-year-olds with online, TV and in-cinema spots.


Sailing Billboards hit the water

The new OOH media company is looking for advertisers to run their marketing messages on 40-foot boat sails, beginning in the spring/summer of 2013.

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The Big Bang Theory holds tight on top: BBM

The geek crowd is still drawing the largest audience in Canada, while CTV Evening News tops the weekly averaged show list for the week of Oct. 15 to 21.


RBC stays the course: Media Monitors

The bank continues to make the largest radio airtime purchase in both Toronto and Montreal for the week of Oct. 15 to 21.

Samsung Psy

Samsung Psy(chs) up Canadians

The electronics company will debut the new Galaxy Note II smartphone next week with a free concert by the internet superstar.

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Alberta Health Services steps in to deflate cancer confusion

Ads in fitting rooms, medical waiting rooms, websites as well as senior and community newspapers ask women their age to determine when they should be screened.

TSA night

BC Hydro shines bright to save light

The organisation promotes its “Power Smart Month” initiative with a TSA stocked with incandescent and LED light bulbs.