Jennifer Horn
Lay’s asks Canucks for a flavour
The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.
Mercedes-Benz lands new VP of marketing
Former Australia Pacific general manager Gavin Allen will take over from Marc Boderke who has been promoted to VP sales and marketing in Japan.
Lowe Roche ups the integrated ante
CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy.
Spotted! Agency staffers take to the ring
Check out our video featuring boxers from Innocean, Grip and more who capped off weeks of training at Agency Wars III.
Rogers speeds up the tempo
For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.
Future Shop steps up its festive game
Acknowledging that price is a major factor during the holiday shopping period, the retailer has focused its latest advertising on beating competitor costs.
Spotted! HuffPost’s large format app
Several giant tablets have been placed in transit and shopping destinations for pedestrians to test out the site’s new Microsoft Windows 8 app.
Sport Chek takes little leagues to the big ice
The brand recently suprised youth hockey leagues with games in the Air Canada Centre and Scotiabank Saddledome arenas.
Nissan sponsors special edition of Globe and Mail
The auto brand has launched an execution dominating the media co’s special US election edition and online coverage this week.
The Morning Show makes it all better
Global has launched a multi-platform campaign and is paying for breakfast tabs, transit fares and groceries to promote its morning program.
Microsoft launches Ads in Apps, industry responds to Do Not Track
Reps from Xaxis and Maxus voice their concerns regarding DNT in IE10, and information on where Canadian clients can place ads in Microsoft Windows 8.
CBS expands its mandate
To fill a void left by the Radio Marketing Bureau, the organization has re-engineered its website and is providing detailed info on each radio station in Canada.
The Big Bang Theory doesn’t budge: BBM
The comedy show beats the next show on the chart, NCIS, by more than a million viewers.
Astral OOH increases presence on the Gardiner Expressway
Six new digital boards, with LED technology, will be mounted along the Toronto highway at the start of 2013.
Honda Dealer Association takes top spot: Media Monitors
The auto association made Toronto’s largest radio purchase, while Canadian Tire was tops in Montreal for the week of Oct. 22 to 28.
