Jennifer Horn

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Articles by Jennifer Horn
Martin Short

Lay’s asks Canucks for a flavour

The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.


Mercedes-Benz lands new VP of marketing

Former Australia Pacific general manager Gavin Allen will take over from Marc Boderke who has been promoted to VP sales and marketing in Japan.


Lowe Roche ups the integrated ante

CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy.


Spotted! Agency staffers take to the ring

Check out our video featuring boxers from Innocean, Grip and more who capped off weeks of training at Agency Wars III.

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Rogers speeds up the tempo

For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.

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Future Shop steps up its festive game

Acknowledging that price is a major factor during the holiday shopping period, the retailer has focused its latest advertising on beating competitor costs.


Spotted! HuffPost’s large format app

Several giant tablets have been placed in transit and shopping destinations for pedestrians to test out the site’s new Microsoft Windows 8 app.


Sport Chek takes little leagues to the big ice

The brand recently suprised youth hockey leagues with games in the Air Canada Centre and Scotiabank Saddledome arenas.

Nissan Altima

Nissan sponsors special edition of Globe and Mail

The auto brand has launched an execution dominating the media co’s special US election edition and online coverage this week.


The Morning Show makes it all better

Global has launched a multi-platform campaign and is paying for breakfast tabs, transit fares and groceries to promote its morning program.

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Microsoft launches Ads in Apps, industry responds to Do Not Track

Reps from Xaxis and Maxus voice their concerns regarding DNT in IE10, and information on where Canadian clients can place ads in Microsoft Windows 8.


CBS expands its mandate

To fill a void left by the Radio Marketing Bureau, the organization has re-engineered its website and is providing detailed info on each radio station in Canada.


The Big Bang Theory doesn’t budge: BBM

The comedy show beats the next show on the chart, NCIS, by more than a million viewers.


Astral OOH increases presence on the Gardiner Expressway

Six new digital boards, with LED technology, will be mounted along the Toronto highway at the start of 2013.


Honda Dealer Association takes top spot: Media Monitors

The auto association made Toronto’s largest radio purchase, while Canadian Tire was tops in Montreal for the week of Oct. 22 to 28.