Jennifer Horn
Tonight’s non-paywall strategy
The free daily has beefed up its online offerings, with more content and ad units, in response to the recent surge of digital subscription services.
Jamieson touts pure products online
For the second leg of its “Purity is Priceless” campaign, the brand is placing more pre-roll and banner ads to reach consumers researching vitamin supplements.
Smak Media wins League Financial Partners
The media agency will focus on developing a national magazine strategy for the real estate investment firm.
Nissan’s virtual showroom hits the mobile space
The auto brand has optimized its online sales area to be accessed on mobile devices, and will be promoting it with a YouTube takeover next month.
Toronto Star brings out the Wheels
The newspaper will launch a national automotive magazine next month, which will be inserted into the Star and Metro dailies four times a year.
Carlsberg Canada leaves Toronto FC
The brand says it is pursuing other avenues and the league will announce its new beer sponsor at the start of 2013.
Partners for Mental Health calls BS
The latest campaign from the organization targets 15- to 21-year-olds with online, TV and in-cinema spots.
Sailing Billboards hit the water
The new OOH media company is looking for advertisers to run their marketing messages on 40-foot boat sails, beginning in the spring/summer of 2013.
The Big Bang Theory holds tight on top: BBM
The geek crowd is still drawing the largest audience in Canada, while CTV Evening News tops the weekly averaged show list for the week of Oct. 15 to 21.
RBC stays the course: Media Monitors
The bank continues to make the largest radio airtime purchase in both Toronto and Montreal for the week of Oct. 15 to 21.
Samsung Psy(chs) up Canadians
The electronics company will debut the new Galaxy Note II smartphone next week with a free concert by the internet superstar.
Alberta Health Services steps in to deflate cancer confusion
Ads in fitting rooms, medical waiting rooms, websites as well as senior and community newspapers ask women their age to determine when they should be screened.
BC Hydro shines bright to save light
The organisation promotes its “Power Smart Month” initiative with a TSA stocked with incandescent and LED light bulbs.
VideoPages incorporates multimedia content
The online and mobile business directory is now allowing brands to place video content on its pages.
Juice Mobile launches RTB platform
The Toronto-based marketing company rolls out what it calls the first mobile-specific, real-time bidding platform in Canada.
