Sponsorship Articles



Scotiabank deepens Quebec hockey strategy

SponsorshipTelevision

The bank is making the province a bigger part of its national hockey strategy with a one-year deal on French-language NHL games with new broadcaster TVA.



No team? No problem. Visa Canada’s targeted approach to the World Cup

DigitalSocialSponsorship

Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.



Toronto Pan Am Games begin countdown to 2015

Sponsorship

Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.



Ottawa Redblacks open the doors to TD Place

Sponsorship

The CFL expansion franchise, playing its first game tonight, is one of three teams drawing crowds and advertisers to the new multi-purpose stadium.



TSN announces sponsors for 2014 CFL season

SponsorshipTelevision

Moores is on as a new sponsor of the upcoming Canadian football season on TSN.



Say Media gets branded with BMW i

DigitalNewsSponsorship

The branded series is the first produced through Say’s deal with Hearst Magazines to provide content exclusive to a Canadian digital audience.



The Amazing Race Canada adds Petro-Canada, Scotiabank

SponsorshipTelevision

Chevrolet, Air Canada and Petro-Canada have come together for grand prize worth half a million dollars, with Scotiabank on board as well.



Disney XD orders Gaming Show (In My Parents’ Garage)

SponsorshipTelevision

The new show features a hands-on look at videogames for kids.



Newad selected to promote Rogers Cup

Sponsorship

The company is launching a summer-long campaign that aims to provide a comprehensive tennis experience that goes beyond the tournament.



MiO brings music to transit riders during NXNE

ExperientialSponsorship

The Kraft brand is just one sponsor aiming to create a better festival experience by appealing to fans’ needs, as well as their sense of creativity.