Sponsorship Articles

City’s digital proposal for The Bachelor Canada


The reality dating show has added new sponsors like Michael Hill Jeweller, which had Bachelor Tim Warmels “proposing” at Burlington Mall.

TSN sweeps up Pinty’s as newest curling sponsor


The packaged food brand will provide branded content as part of the network’s expanding curling coverage in January.

TIFF takes King Street


This year’s festival is closing the street down with its Festival Street event, featuring film-inspired brand activations and pop-up entertainment.

The Super Bowl Ad Challenge kicks off


CTV and CMA’s contest is now accepting entries with one of the year’s premium advertising times on the line.

Sailor Jerry hits the road for autism awareness


In its first Canadian charitable partnership, Sailor Jerry Spiced Rum is raising money and awareness for Bikers For Autism with a 12-city tour.

W Network is bonding with moms


Custom messages for Elmer’s Glue will be integrated with the network’s Saturday night movie broadcasts.

How Molson has altered its music strategy


The beer brand and Vice have partnered to create a celebration of Canadian music with online content and a series of one-of-a-kind concerts.

Toronto’s men have their little turn on the catwalk


Audi Downtown Toronto has a major role in the first Toronto Men’s Fashion Week, which runs next week in the city.

The Broken Heel Diaries get professional with new event series


Why Buick Canada got involved with the new event series, called Les Ateliers, which launches next weekend in Toronto.

Just for Laughs broadens reach with new event


Details on its new Montreal event Kultura, which will cover everything from movies and TV to tech and food, and launch next spring.