Sponsorship Articles



New chair for sponsorship council

Sponsorship

The Sponsorship Marketing Council of Canada has also named its board of directors for 2015.



RBC shows off perks program on Steven and Chris

SponsorshipTelevision

The bank’s Avion Holiday Boutique is getting its own segments during the CBC talk show’s hoilday episodes.



New foodie show asks chefs to play broken telephone

SponsorshipTelevision

Food Network Canada has given the greenlight to Chef in Your Ear, a new Canadian series that pairs professional chefs with novice cooks.



Mark’s and TSN kick off content partnership at Grey Cup

ExperientialSponsorshipTelevision

The menswear retailer will air an in-stadium video produced by the sports network.



TSN reveals sponsor lineup for Grey Cup

RadioSponsorshipTelevision

Six major advertisers are on board for the TV broadcast, while Formula Four sponsors the network’s first national radio broadcast of the game.



Honda’s year-round sponsorship plan

Sponsorship

The brand’s newly expanded NHL sponsorship gives the car co a presence with Canadians all year.



Sport Chek signs with the Raptors

Sponsorship

The brand has inked a 10-year deal with the team that aims to tap into local basketball communities with crowd-sourced creative and documentaries.



What’s the ROI on the Olympics?

DigitalFeaturesMobileSponsorshipTelevision

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.



Brands, know thy creators

screening-roomSponsorship

AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.



Sport Chek joins Scene to create buzz-worthy deals

Sponsorship

Duncan Fulton, CMO at Sport Chek, on how the new partnership will hit its new target demographic and create promotions that get people buying.