Print and video content featuring Canadian chefs will appear in Air Canada’s inflight magazine as well on the back-of-seat entertainment system.
The media co has announced it is pushing the next game back one year, adding it has built a Canada House at the Bills stadium in Buffalo.
The official beer and cider supplier is looking to create something similar to Vancouver 2010′s Molson Canadian Hockey House in Toronto in 2015.
The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.
With plans to expand to the rest of Canada, the online service measures elements of sponsorship proposals to help evaluate ROI and costs $500 per assessment.
The recruitment campaign for Maigrir pour gagner: Le defi du Quebec will feature high visibility of the Quebec fitness centre brand.
The deal will focus on activating around grassroots hockey programs like the Scotiabank Girls HockeyFest.