Sponsorship

Jim Kozak

Mediacom hires VP of sports division

Jim Kozak joins the sports and entertainment team from Wasserman, where he was VP of properties and experience.

Declan Gardiner

Spotted! Bad Blood’s intense experiential play

The escape room aims to promote season two of the mafia-themed Citytv show.

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Stack cozies up to gamers with Twitch partnership

The millennial-focused banking company has developed a strategy to capitalize on millennials’ love of subscription products.

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Air Canada expands FanFlights

With the Ottawa Senators now part of the sponsorship family, the program has gone national.

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TSN and 7-Eleven expand relationship

The daily news show That’s Hockey is now known as 7-Eleven That’s Hockey.

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Canadian Premier League signs Macron as official sponsor

The Italian sporting apparel company will design gear for all CPL clubs as part of its first sponsorship deal in Canada.

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Sponsorship spend on the rise, especially in sports: study

Globally, sponsorships are expected to reach US$66 billion this year.

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RedTag.ca signs on as presenting sponsor for Serie A

The travel company will be featured prominently in TLN’s broadcasts throughout the next nine months.

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Tim Hortons teams with Hockey Canada

In addition to supporting the country’s national men’s and women’s teams, the brand will now also reach 100,000-plus youth hockey players.

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CJGA inks partnership deal with Golftec

It’s been a busy year of partnerships for the Canadian Junior Golf Association, which also recently partnered with Skechers and TaylorMade.

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Subway sponsors theScore’s Fantasy Football Podcast

The podcast will include a video component, allowing for visual brand integration opportunities.

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Tourism Toronto digs into data with new Google partnership

While 43.7 million people visited Toronto last year, the marketing organization wants to take tourism a step further using Google’s media insights.

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TD becomes official bank of Vancouver Canucks

The move will increase the bank’s presence in the increasingly competitive hockey sponsorship space.

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TIFF 2018: Aurora partners for pop-up and parity

On top of hosting red carpet and press events, the licensed cannabis producer will sponsor TIFF’s gender parity initiatives.

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TIFF 2018: Lyft inks first festival partnership

The ride-sharing company will use festival touchpoints to promote its message of diversity and inclusion.