Sponsorship Articles

ZenithOptimedia’s Blue 449 to open in Canada

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The new global media agency network will span 16 countries, with a new Canadian office to be launched by Frank Friedman.

Cara adds Scene loyalty to its menu


The restaurant giant proposes dinner and a movie, and hopes the partnership will benefit its brands, including Swiss Chalet.

How sponsorship has evolved in the ‘Den’


CBC’s senior content liaison executive on the ways in which brand partnerships with Dragons’ Den have changed as the show approaches its 10th season.

Jays VP talks top sponsorship spots


Mark Ditmars on digital signage switches and an on-field display that’s being upgraded for the first time since 1989.

MasterChef Canada’s recipe for sponsorship success


The show, which is getting a Super Bowl push Sunday night, has added new partners for its second season.

What consumers think about sponsorships


Brent Barootes, president of Partnership Group, shares new research into the public’s perceptions of sponsorship investments from brands.

Jewellery, beauty take centre stage for ‘Say Yes’ sponsor slate


How Michael Hill Jewellers, Jergens and John Frieda will be incorporated into the inaugural Canadian season of the show.

New music event lets sponsors stay the night


Republic Live and Bonnaroo co-founder AC Entertainment have partnered to bring a new music and arts festival to southern Ontario this July.

New chair for sponsorship council


The Sponsorship Marketing Council of Canada has also named its board of directors for 2015.

RBC shows off perks program on Steven and Chris


The bank’s Avion Holiday Boutique is getting its own segments during the CBC talk show’s hoilday episodes.