Sponsorship

Toyota

Toyota Canada named Olympic and Paralympic sponsor

The national sponsorships stem from a global Olympic deal struck last year.

CasperAd

Casper becomes the Maple Leafs’ sleep sponsor

Activations inside the ACC will give the online retailer more visibility in a key Canadian market.

Ride for Heart

Manulife becomes title sponsor for Ride for Heart

The insurance company has taken the reigns from Becel, which served as title sponsor for 20 years.

Spent3

Vice Money chases a growing mobile audience

The youth-focused financial news vertical looks at shorter video to extend BMO’s sponsorship.

Mixed Doubles

CBC mixes it up with mixed doubles curling

The pubcaster has partnered with Curling Canada to offer five annual curling events, with Manitoba chain Canad Inns stepping in as an inaugural event sponsor.

CFLPatch

CFL jersey patch up for bid

With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.

TISSOT S.A. - Tissot proudly unveils limited edition timepiece

Tissot teams with Montreal Canadiens

The watchmaker dives into NHL hockey for its first Canadian sports team sponsorship.

BBCLG

BBC launches new sponsorable verticals

LG presents BBC Designed as the first of the global media company’s new custom-built content verticals for sponsors.

Banque Nationale

Banque Nationale taps Quebec influencers

The 10-episode financial advice series features Émile Roy offering young Quebecers financial advice.

Nice Suit

Moores suits up with NHL coaches

The two year deal lands as players hit the ice for the 2017/18 season.

Movember_Michael_HiRes

Moores signs on as Canada’s major Movember sponsor

Xbox, Babsocks and Saxx among other brands aligning with the annual men’s health initiative.

Chatelaine

Chatelaine embarks on largest consumer event in a decade

The Big Dish will aim at Chatelaine’s mostly female, food-obsessed audience and has secured sponsorships from the Business Development Bank of Canada and Egg Farmers of Canada.

Hometown1

Rogers announces Hometown Hockey’s sponsor lineup

Five brands return and three new partners join the community engagement platform.

Jonathan  Davids Influicity

Blog: Five ways to maintain strong influencer relationships

Jonathan Davids offers a plan to keep influencer relationships on the positive side.