Sponsorship Articles



Toronto Raptors see broadcast boost

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Numbers from Sportsnet and TSN are up, with S&E Sponsorship president Brian Cooper on how the team’s playoff presence will boost the game on a national scale.



The NHL promotes with the Cup

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With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.



Pressboard to connect brands and publishers

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The new ad platform seeks to connect brands with their ideal match in publishers through its sponsorship marketplace.



CMDC and ACA call for ads to continue on CBC

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The associations made the case to the Standing Senate Committee on Transportation and Communications last night.



MediaCom rolls out sponsorship evaluation tools

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The global media agency now offers Connected Sponsorship tools in Canada and other markets.



Honda’s hockey plans

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The automaker has partnered with the NHL and The Score to reach hockey fans through the remainder of the season and playoffs.



Acer partners with Blue Jays

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The tech manufacturer finds value in becoming the official laptop and tablet partner of the MLB team, aiming to reach young families and students across the country.



Entertainment One sponsors Juno Gala live stream

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The general public will be able to watch the industry event for the first time, as well as back stage interviews sponsored by FACTOR and The Bell Fund.



Sportsnet unveils cross-platform Blue Jays coverage

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The Rogers sports brand will be covering the team on TV, radio, online and in print, as Boston Pizza expands its sponsorship.