Sponsorship

boxing

Bell Media goes multiplatform with renewed UFC deal

The partnership will see content move beyond linear TV to social and OTT.

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Corby renews TTC New Year’s Eve sponsorship

This is the sixth year that the alcohol brand has partnered with the TTC to provide free rides on the last night of the year.

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Muskoka Brewery taps a new crowd with Mirvish deal

The microbrewery is using the partnership as a chance to dominate a space beer is not typically associated with.

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Mastercard, Cirque dive into new deal

The multi-year partnership is an extension of Mastercard’s “Priceless” platform.

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Who’s activating at the Grey Cup?

Shaw, Nissan, and Mark’s are partners for this weekend’s football match.

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Grey Cup boosts fan interaction with game-day app

MySeat Media will keep fans updated on event info while serving as an extension of the Grey Cup’s advertising.

Labrosse

Lise Watier, Quebecor launch multi-platform campaign

The campaign celebrates Lise Watier’s new spokesperson, Sarah-Jeanne Labrosse, and includes promotion from TVA publication Clin d’œil and Jean Coutu pharmacies.

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New partnership aims to target based on TV habits

Advertisers will be able to digitally target people based on their viewing habits.

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CF signs Starbucks as first tree-lighting sponsor

The QSR will promote the celebration with a co-branded campaign, its first with new agency Spark Foundry.

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Sobeys becomes official sponsor for MLSE teams

The grocery retailer is trying to generate new content around game day menus inspired by athletes and promote its brand in the arena.

PATTISON Outdoor Adds Saskatoon Transit to its Advertising Inventory

Pattison Outdoor drives into Saskatoon

The new partnership includes over 100 transit vehicles and 38 transit shelters.

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Tourism Toronto refreshes stopover campaign

The #TorontoStopover campaign is now in its second year, and is now targeting travelers based on interests and habits.

TCL

TCL talks cord-cutting and sponsorship amidst Canadian launch

The television manufacturer talks building a media plan from the ground-up in a relatively complex category.

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Days Inn scores partnership deal with CHL

The deal will see the hotel chain partner with the hockey league at three national events.

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HP signs on to Toronto e-sports league as sponsor

The Toronto franchise of the Overwatch League launched on Oct. 24 with an event sponsored by HP Omen, Redbull and alcohol brands Diageo and Ace Hill.