CBC/Radio-Canada preps for Canada 150
The pubcaster has released its programming slate for the 2017 celebrations, along with its first sponsor.
Hotels.com and MEC sign on for Amazing Race Canada
The two new sponsors join three returning partners as the show prepares to launch its fourth season.
SMCC hands out the hardware
Ford’s partnership with TIFF took Best in Show last night at the Sponsorship Marketing Council Canada Awards in Toronto.
Brands head to the ballpark
Details on this season’s new sponsors and how the Toronto Blue Jays are marketing to their target audience following last year’s playoff run.
World Cup of Hockey sponsor slate revealed
From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.
Juno sponsors announced
From Beetles to new ways of handing out awards, find out how brands are activating at this year’s show.
The brands filling Big Brother Canada’s house
Houseguests are set for furniture and laundry as sponsor announcements roll out for season four of the show.
Brands step back into the kitchen
Four sponsors (two new, two returning), are cooking with CTV for the new season of MasterChef Canada.
The Globe live streams Audi’s opening act
The publisher’s content studio tackles a live-streaming execution for the sleek car co at the Canadian International Auto Show in Toronto this week.
Samsung shoots for millennials with NHL partnership
The brand has expanded its deal with Rogers Media, including becoming the first title sponsor of its Sportsnet Fantasy Hockey Pool.
Petro-Can fuels up a new branded content strategy
The company has partnered with CBC for a multiplatform sponsorship ahead of the next Olympic Games.
Why LG Canada is sticking with the Hockey Wives
The electronics company has extended its sponsorship on account of the show’s strong ratings and its impact on brand lift.
Grey Cup posts 2015 growth
How Shaw’s on-site activations fared in its first year as title sponsor, as overall ratings jumped.
BioSteel signs with Toronto Raptors
How the first team sponsorship deal for the sports nutrition company is also a return to its roots.
Brands take their little turn on the catwalk
Details on activations, including why first-time sponsor Microsoft chose World MasterCard Fashion Week as the launch platform for its Surface Pro 4 in Canada.