Sponsorship

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LG steps into the kitchen with Chuck Hughes

The partnership is a first for the brand, and will be activated across print and digital.

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Why Two Oceans went from no campaigns to The Bachelorette Canada

After a mass marketing hiatus, the South African brand is back, but instead of OOH ads it has partnered with W Network’s reality show.

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Sponsors sign up to score with World Cup of Hockey broadcasts

Molson, Advil and Sonnet are among the in-broadcast partners for the upcoming tournament.

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Scotiabank relives Canada’s “hockey dreams”

The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.

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HuffPo banks on vloggers to speak to millennial moms

As the site preps to launch a new original series centered on parenthood, it’s zeroing in on a video focus to speak to millennials in a more personal way. (Pictured: new series Apparently.)

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World Cup of Hockey to hit Toronto streets

A fan festival and jersey ads are among the activations coming to next month’s tournament.

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Will you accept this sponsor?

The brands that will have contestants flying, sipping and sporting bling on the first edition of The Bachelorette Canada.

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Nestle and FILA make Rogers Cup debut

VP and CCO Rob Swann on the activations hitting Toronto and Montreal for this year’s tournament.

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CBC/Radio-Canada preps for Canada 150

The pubcaster has released its programming slate for the 2017 celebrations, along with its first sponsor.

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Hotels.com and MEC sign on for Amazing Race Canada

The two new sponsors join three returning partners as the show prepares to launch its fourth season.

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SMCC hands out the hardware

Ford’s partnership with TIFF took Best in Show last night at the Sponsorship Marketing Council Canada Awards in Toronto.

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Brands head to the ballpark

Details on this season’s new sponsors and how the Toronto Blue Jays are marketing to their target audience following last year’s playoff run.

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World Cup of Hockey sponsor slate revealed

From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.

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Juno sponsors announced

From Beetles to new ways of handing out awards, find out how brands are activating at this year’s show.

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The brands filling Big Brother Canada’s house

Houseguests are set for furniture and laundry as sponsor announcements roll out for season four of the show.