LG steps into the kitchen with Chuck Hughes
The partnership is a first for the brand, and will be activated across print and digital.
Why Two Oceans went from no campaigns to The Bachelorette Canada
After a mass marketing hiatus, the South African brand is back, but instead of OOH ads it has partnered with W Network’s reality show.
Sponsors sign up to score with World Cup of Hockey broadcasts
Molson, Advil and Sonnet are among the in-broadcast partners for the upcoming tournament.
Scotiabank relives Canada’s “hockey dreams”
The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.
HuffPo banks on vloggers to speak to millennial moms
As the site preps to launch a new original series centered on parenthood, it’s zeroing in on a video focus to speak to millennials in a more personal way. (Pictured: new series Apparently.)
World Cup of Hockey to hit Toronto streets
A fan festival and jersey ads are among the activations coming to next month’s tournament.
Will you accept this sponsor?
The brands that will have contestants flying, sipping and sporting bling on the first edition of The Bachelorette Canada.
Nestle and FILA make Rogers Cup debut
VP and CCO Rob Swann on the activations hitting Toronto and Montreal for this year’s tournament.
CBC/Radio-Canada preps for Canada 150
The pubcaster has released its programming slate for the 2017 celebrations, along with its first sponsor.
Hotels.com and MEC sign on for Amazing Race Canada
The two new sponsors join three returning partners as the show prepares to launch its fourth season.
SMCC hands out the hardware
Ford’s partnership with TIFF took Best in Show last night at the Sponsorship Marketing Council Canada Awards in Toronto.
Brands head to the ballpark
Details on this season’s new sponsors and how the Toronto Blue Jays are marketing to their target audience following last year’s playoff run.
World Cup of Hockey sponsor slate revealed
From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.
Juno sponsors announced
From Beetles to new ways of handing out awards, find out how brands are activating at this year’s show.
The brands filling Big Brother Canada’s house
Houseguests are set for furniture and laundry as sponsor announcements roll out for season four of the show.