Sponsorship Articles



TIFF takes King Street

ExperientialSponsorship

This year’s festival is closing the street down with its Festival Street event, featuring film-inspired brand activations and pop-up entertainment.



The Super Bowl Ad Challenge kicks off

DigitalNewsSponsorshipTelevision

CTV and CMA’s contest is now accepting entries with one of the year’s premium advertising times on the line.



Sailor Jerry hits the road for autism awareness

ExperientialSocialSponsorship

In its first Canadian charitable partnership, Sailor Jerry Spiced Rum is raising money and awareness for Bikers For Autism with a 12-city tour.



W Network is bonding with moms

SponsorshipTelevision

Custom messages for Elmer’s Glue will be integrated with the network’s Saturday night movie broadcasts.



How Molson has altered its music strategy

DigitalSponsorship

The beer brand and Vice have partnered to create a celebration of Canadian music with online content and a series of one-of-a-kind concerts.



Toronto’s men have their little turn on the catwalk

Sponsorship

Audi Downtown Toronto has a major role in the first Toronto Men’s Fashion Week, which runs next week in the city.



The Broken Heel Diaries get professional with new event series

Sponsorship

Why Buick Canada got involved with the new event series, called Les Ateliers, which launches next weekend in Toronto.



Just for Laughs broadens reach with new event

ExperientialSponsorship

Details on its new Montreal event Kultura, which will cover everything from movies and TV to tech and food, and launch next spring.



Blue Ant deepens music ties with Polaris Prize

ExperientialSponsorship

Raja Khanna, CEO of TV and digital at Blue Ant, on why the media co made the deal, which will see the company cover content, event management and sponsorship sales for Polaris.



Metro invites food lovers to take a bite out of summer

DigitalExperientialPrintSponsorship

The grocery chain launched its first multi-platform campaign, kicking off at this weekend’s Taste of Toronto Festival.