Sponsorship Articles



Absolut partners with the AGO’s First Thursdays

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In keeping with its arts-focused global marketing strategy, the vodka brand is targeting Toronto 20-somethings at the downtown gallery.



BMO’s cross-Canada trip

SponsorshipTelevision

The bank is using its Amazing Race Canada sponsorship to show how it helps Canadians on their own journeys.



The fight for specialty channel survival

SponsorshipTelevision

Industry members weigh-in on the potential casualties of next year’s specialty TV shift.



Quebecor wants the Nordiques back in Quebec City

Sponsorship

The telco has put its hand up as interested in announced expansion plans for the NHL.



The sponsors behind the CBC’s Pan Am/Parapan Am push

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Who has signed on to the games, and the CBC’s new app strategy.



Screenwriters benefit from Magnum’s indulgence

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Partnering with Xavier Dolan and Vice’s fashion magazine, Unilever is promoting its luxury ice-cream brand to film and fashion lovers.



Molson Coors returns to 2015 Honda Indy

Sponsorship

The Canadian division of the Molson Coors Brewing Company returns to sponsor the sporting event after a gap of nine years.



ZenithOptimedia’s Blue 449 to open in Canada

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The new global media agency network will span 16 countries, with a new Canadian office to be launched by Frank Friedman.



Cara adds Scene loyalty to its menu

Sponsorship

The restaurant giant proposes dinner and a movie, and hopes the partnership will benefit its brands, including Swiss Chalet.



How sponsorship has evolved in the ‘Den’

SponsorshipTelevision

CBC’s senior content liaison executive on the ways in which brand partnerships with Dragons’ Den have changed as the show approaches its 10th season.