Sponsorship

andiPetrilloSMCC

SMCC hands out the hardware

Ford’s partnership with TIFF took Best in Show last night at the Sponsorship Marketing Council Canada Awards in Toronto.

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Brands head to the ballpark

Details on this season’s new sponsors and how the Toronto Blue Jays are marketing to their target audience following last year’s playoff run.

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World Cup of Hockey sponsor slate revealed

From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.

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Juno sponsors announced

From Beetles to new ways of handing out awards, find out how brands are activating at this year’s show.

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The brands filling Big Brother Canada’s house

Houseguests are set for furniture and laundry as sponsor announcements roll out for season four of the show.

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Brands step back into the kitchen

Four sponsors (two new, two returning), are cooking with CTV for the new season of MasterChef Canada.

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The Globe live streams Audi’s opening act

The publisher’s content studio tackles a live-streaming execution for the sleek car co at the Canadian International Auto Show in Toronto this week.

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Samsung shoots for millennials with NHL partnership

The brand has expanded its deal with Rogers Media, including becoming the first title sponsor of its Sportsnet Fantasy Hockey Pool.

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Petro-Can fuels up a new branded content strategy

The company has partnered with CBC for a multiplatform sponsorship ahead of the next Olympic Games.

Hockey Wives

Why LG Canada is sticking with the Hockey Wives

The electronics company has extended its sponsorship on account of the show’s strong ratings and its impact on brand lift.

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Grey Cup posts 2015 growth

How Shaw’s on-site activations fared in its first year as title sponsor, as overall ratings jumped.

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BioSteel signs with Toronto Raptors

How the first team sponsorship deal for the sports nutrition company is also a return to its roots.