How Rogers is planning to ride the Blue Jays success into the post-season with ad opps and sponsor activations.
September 24, 2015
In keeping with its arts-focused global marketing strategy, the vodka brand is targeting Toronto 20-somethings at the downtown gallery.
September 1, 2015
The bank is using its Amazing Race Canada sponsorship to show how it helps Canadians on their own journeys.
August 17, 2015
Industry members weigh-in on the potential casualties of next year’s specialty TV shift.
July 3, 2015
The telco has put its hand up as interested in announced expansion plans for the NHL.
June 25, 2015
Who has signed on to the games, and the CBC’s new app strategy.
June 8, 2015
Partnering with Xavier Dolan and Vice’s fashion magazine, Unilever is promoting its luxury ice-cream brand to film and fashion lovers.
May 29, 2015
The Canadian division of the Molson Coors Brewing Company returns to sponsor the sporting event after a gap of nine years.
May 25, 2015
The new global media agency network will span 16 countries, with a new Canadian office to be launched by Frank Friedman.
March 18, 2015
The restaurant giant proposes dinner and a movie, and hopes the partnership will benefit its brands, including Swiss Chalet.
February 17, 2015