Sponsorship Articles
Amazing Race Canada reveals launch date, prizes
DigitalSponsorshipTelevisionThe show will kick off on July 15 with the top team walking away with prizes worth over half a million dollars.
E! orders Pop Quiz
SponsorshipTelevisionThe half-hour pop culture game show is based on Le Circle (pictured), which is broadcast on TVA in Quebec.
Tourisme Montreal makes noise at SXSW
SponsorshipThe non-profit organization’s VP of public relations, Pierre Bellerose, talks about its partnership with Planet Quebec and M for Montreal at the festival in Austin, Texas.
Toronto FC signs with Labatt
SponsorshipThe deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.
Shaw Media unveils Big Brother Canada sponsors
DigitalSponsorshipTelevisionThe Brick, Chevrolet and Ramada Worldwide have all signed on as sponsors of the first season of the Canadian version of the reality show.
Sport Chek activates differently
DigitalSponsorshipThe FGL Sports company flew in two families of athletes, rather than airing traditional TV spots, during the World Alpine Skiing Championship.
The Verdict: Samsung Canada revamps its NFL plans
DigitalSponsorshipExpanding its promotion to last the full season this year, the company launched a Virtual Tailgate Party for Canadians.
Shaw partners with CIBC on Income Property
SponsorshipTelevisionThe two-year long deal includes show integrations and endorsements with its host, Scott McGillivray.
Rogers Media and Buffalo Bills extend deal
SponsorshipThe renewed partnership runs until 2017, and will see one regular season game per year being played at the Rogers Centre, with a bonus pre-season game in 2015.
Canadian Tire partners with Olympic Team
SponsorshipThe eight-year deal, which includes Canadian Tire, Sport Chek and Sports Experts will see the company join on as a premier national partner.
