Sponsorship

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Cottage Life expands events portfolio

The Blue Ant-owned media company has acquired the Ottawa Cottage and Backyard Show, expanding its events footprint into Eastern Ontario.

Two Oceans

How Two Oceans’ sponsorship switch-up paid off

With budget challenges and unsatisfying results from OOH, the brand found its niche in a reality show.

nespressoTIFF

Nespresso goes live from the TIFF red carpet

The beverage company has expanded its involvement with the festival to include Facebook Live streams from marquee films in partnership with ET Canada.

Lost Leblanc

Beforeifly flies into market with TIFF sponsorship

The Canadian travel company is using VR at the festival to attract an international crowd to its services.

rose

The Bachelor Canada announces first sponsors

Three brands will sponsor the new season of the female-targeted reality show, which has moved to W from City.

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The impact of being ‘unofficial’ at TIFF

Tony Chapman says the ambush strategy is a smart use of ad dollars – but MKTG’s Matthew Logue says authentic brand stories matter.

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Scotiabank dives deeper into hockey with MLSE deal

The bank has signed a 20-year deal as title sponsor of the Toronto Maple Leafs and Raptors’ home.

brookeBrigade

Golf Town gets experiential to target next gen

Company VP of marketing and e-commerce, Frederick Lecoq, on how the company engaged younger golf fans around its first sponsored athlete.

tiffFestivalStreet

Digital, experiential a growing focus for TIFF partners in 2017

Acting director of corporate partnerships Reena Chohan on the sponsorship trends the organization is seeing heading into this year’s event.

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Brands win music fans with samples and free wi-fi: study

While Canadian concert-goers feel that sponsorships should be more subtle, but offering sponsored wi-fi, air conditioning or even a shower station will win favours.

TFW

Stella Artois, Fiji Water join Fashion Week as sponsors

Sponsors will play to a crowd of designers, journalists and style enthusiasts at the revamped event.

Drake

Sponsored posts rising in engagement: study

While superstars like Drake draw big love from fans, NewsWhip found that micro-influencers in niche verticals can bring more of a return.

BIGFEAST16-AWH-2098 [Web]

Feastival’s first Canadian edition announces sponsors

MEC, Creemore Springs, Sobeys and more will join the festival, which is projected to attract 10,000 people daily this weekend.

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The Brick joins HGTV’s newest home reno series

Corus is aiming for an aspirational feel with Worst to First,, set in Vancouver’s hot real estate market.

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Shapovalov drives record tennis ratings for Sportsnet

The rising Richmond Hill tennis star was part of the most-watched tennis broadcast in Sportsnet history.