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Sponsorship

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TIFF 2018: Nespresso makes it official, RBC adds five years

A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.

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Marshalls signs on as Stitched sponsor

The retailer will be prominent in most episodes, promoting its accessory products throughout the fashion-themed series.

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Tennis Canada to offer naming rights to new B.C. facility

Tennis may not have the media draw of the NBA or NHL, but Burnaby’s new training centre could offer significant CSR value.

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Vice unveils refreshed money vertical sponsored by Stack

The new fintech company will sponsor the next iteration of Vice’s Money platform, previously sponsored by BMO.

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Ford strikes a chord with country music partnership

An estimated 25,000 people are expected to attend the CCMA Canadian Country Music Week, where Ford will provide shuttles and present an award.

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Danone expands sponsorship with Rogers Cup to two cities

Deeper product integrations bring more of the company’s yogurt snacks to tennis fans.

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Bell courts gamers with e-sports sponsorship

The telco used a recent Red Bull tournament to showcase its fibre internet product.

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Skechers takes over from Nike as CJGA sponsor

The new partnership will see the brand host events and outfit the Canadian Junior Golf Association’s members for the next three years.

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Glenlivet extends and amplifies Golf Canada partnership

The spirit brand has added several new interactive elements to its feature presentation at the association’s RBC Canadian Open, happening next week.

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Oikos partners with Osheaga

The Danone brand aims to target health-conscious adventure-seekers attending the August festival in Montreal.

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Spanish-language variety series debuts on Univision Canada

The new show, Unidos Canadá, landed Nissan as its series presenting sponsor.

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Cue Digital Media signs partnership with ChefsFeed

The partnership will include campaigns featuring 100 of Canada’s top chefs.

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Dairy Farmers of Ontario partners with Senators, MLSE

The three-year partnership aims to promote the benefits of dairy to youth in Ontario communities.

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Boston Pizza refines its sponsorship approach

The QSR focuses on family-dedicated activations for its sports partnerships that span hockey, baseball and football.