BioSteel signs with Toronto Raptors

How the first team sponsorship deal for the sports nutrition company is also a return to its roots.


Brands take their little turn on the catwalk

Details on activations, including why first-time sponsor Microsoft chose World MasterCard Fashion Week as the launch platform for its Surface Pro 4 in Canada.


Rogers prepares for the post-season

How Rogers is planning to ride the Blue Jays success into the post-season with ad opps and sponsor activations.


Absolut partners with the AGO’s First Thursdays

In keeping with its arts-focused global marketing strategy, the vodka brand is targeting Toronto 20-somethings at the downtown gallery.


BMO’s cross-Canada trip

The bank is using its Amazing Race Canada sponsorship to show how it helps Canadians on their own journeys.


The fight for specialty channel survival

Industry members weigh-in on the potential casualties of next year’s specialty TV shift.


Quebecor wants the Nordiques back in Quebec City

The telco has put its hand up as interested in announced expansion plans for the NHL.

Pan Am Games, Toronto, sports, 2015

The sponsors behind the CBC’s Pan Am/Parapan Am push

Who has signed on to the games, and the CBC’s new app strategy.


Screenwriters benefit from Magnum’s indulgence

Partnering with Xavier Dolan and Vice’s fashion magazine, Unilever is promoting its luxury ice-cream brand to film and fashion lovers.


Molson Coors returns to 2015 Honda Indy

The Canadian division of the Molson Coors Brewing Company returns to sponsor the sporting event after a gap of nine years.