Sponsorship

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TSN’s OverDrive signs The Source as lead sponsor

The deal will see The Source expand on its previous segment sponsorship.

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Chris Lang becomes a sponsorship hall-of-famer

The Lang Marketing Group founder says there’s still room to think outside the box, know consumers better and take risks.

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MKTG picks its new president and CEO

Sports and marketing veteran Michael Beckerman will take the skills he’s honed at Nike, BMO and more into the agency world.

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NBA hits a viewer and sponsorship high in Canada

New Canada-specific deals include Bell, Molson-Coors and OLG.

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TD signs with the Jays for five more years

The brand will see increased visibility and more event sponsorships.

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Toys “R” Us up to bat as new Blue Jays sponsor

The retailer is aiming for a home run with kids and families by having a big-league presence at regular games for the next three seasons.

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Horizon, Cossette lead sponsorships for Adult Swim Canada

A major QSR and free-to-play gaming website will imitate Adult Swim’s signature between-show bumps.

2019 JUNO Awards

Did CBC’s social-heavy Junos strategy pay off?

CBC and CARAS took an integrated, cross-platform approach to the annual awards show, netting a high of 1.3 million viewers and some social-media wins.

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Fisherman’s Friend extends its sports strategy

The brand first noticed Toronto Raptors head coach Nick Nurse’s affinity for its product on-camera.

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Corby expands on TTC relationship for St. Paddy’s

Jameson will now partner with adjacent bars along the route to promote safe rides – and the spirit itself.

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Adidas inks multi-year deal with Kadri

It’s the first major apparel sponsorship deal for the Southern Ontario native.

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Nutrl ups its sponsorship spend with TIFF

The global exposure will help Nutrl amidst its international launch.

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Playtika teams up with Habs for first Canadian sponsorship

The global gaming co. bets on deal with storied NHL team to grow its presence in Canada.

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Three returns, four new signings for Top Chef sponsors

A new appliance maker, beer brand and foundation will join the fold.

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Canadian Premier League pairs with Nike

The global brand will serve as the official footwear and equipment provider for the league.