Sponsorship

By: simone mescolini / Shutterstock.com

Volkswagen signs as CPL founding partner

The deal includes official jersey sponsorship, and opportunities to activate at every game.

Kijiji Autos

Kijiji taps Raptors, TV for national Autos campaign

The e-commerce site has launched a new standalone branded platform, and is going mass to promote it.

Curling

TSN ushers in new sponsors for Curling Skins

While local advertisers will play a part, national brands such as Kubota and Meridian Manufacturing have also stepped into the game.

Logue

Matthew Logue to step down as MKTG president

After 10 years with the agency that has been acquired, quadrupled in size and brokered major deals, Logue says it’s time to move on.

Sophia_Jensen_6 endurance best by kevin light

RBC returns to the training ground

This year’s program will include more tour stops and a final competition in Calgary, allowing for more potential content.

485007_10150616389090893_2079520303_n

Inside Meridian’s $30 million naming deal

The venue currently known as the Sony Centre will soon have a new name.

UberEats

Uber, Uber Eats, pair with MLSE

For the first time, Uber will bring its flagship car-sharing and meal-delivery services together for one deal in an effort to broaden their reach.

lidia-and-erminia

Marcangelo signs first sponsorship deal with TLN

The partnership is designed for broad appeal as the brand looks to reach more than just Gen X and young boomers.

freestocks-org-470416-unsplash

The Nice List: Media

From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.

Logue

Matthew Logue on sponsorship game-changers

MKTG’s president shares his thoughts on sponsorship in Canada for MiC’s Industry Wish List.

basketballShutterstock

Google ups its sports presence with NBA partnership

After partnering with the Raptors last year, Google has taken a deeper dive into sports.

Golf image

Golf Town, Pelmorex partnership digs into data

The partnership aims to increase Golf Town’s customer-base and ROI through the use of data on a traditional medium – flyers.

boxing

Bell Media goes multiplatform with renewed UFC deal

The partnership will see content move beyond linear TV to social and OTT.

Corby_TTC_Wrap

Corby renews TTC New Year’s Eve sponsorship

This is the sixth year that the alcohol brand has partnered with the TTC to provide free rides on the last night of the year.

beerShutterstock

Muskoka Brewery taps a new crowd with Mirvish deal

The microbrewery is using the partnership as a chance to dominate a space beer is not typically associated with.