Sponsorship

GOstation

How could brands make the most of GO sponsorships?

Tony Chapman says there are plenty of opportunities to go beyond static advertising – but could worries about data send the idea off the rails?

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Adapt Media goes programmatic at the airport

Digital OOH provider launches a new network in 15 Plaza Premium lounges in four Canadian airports.

Canon

Canon Canada the official streamer for OverActive Media

The iconic camera manufacturer also plans for social integrations, signage, naming rights and content creation to profile e-sports gamers.

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Spotify opens Discover Weekly to Canadian brands

Advertisers can now reach users who engage with the platform’s free Discover Weekly playlists through sponsorship opportunities.

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Tim Hortons ups media spend for Special Olympics program

For its second year supporting the Global Day of Inclusion, the QSR is looking to drive awareness with paid media (and a donut).

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IMI International takes the pulse of the sponsorship industry

The marketing consultancy has a goal to create one consistent currency across passion points such as music, sports, charity and lifestyle.

JCreek

Jacob’s Creek to sponsor CTV’s Love Island Aftersun

The Australian winemaker is focused on strategically finding its demo where they want a drink the most.

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ICYMI: Rogers Cup turns 40, CBC unveils new Ideas host

Plus, Twitter installs disclaimer function for politicians’ Tweets and Lisa LaFlamme named to the Order of Canada

TARC

The Amazing Race Canada hits a high for sponsors

The new season will also feature the return of Bell Media’s Super Pods.

RBC Royal Bank-RBC acquires naming rights to the London Conventi

RBC ups its sponsorship spend in London

The Ontario city’s convention centre, now RBC Place London, saw 126,995 delegate days last year.

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Pinty’s sponsors new MAVTV racing series

The brand continues its strategy to embed itself in programming for more niche-targeted sports.

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QUB radio makes Quebec Nissan dealer media partner

Quebec auto dealer to have in-show mentions, studio signage and logo integration across QUB radio platforms.

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GE Appliances enters sports sponsorships with TFC deal

The diverse reach of soccer is the main motivator behind the alignment, which will focus on in-stadium activations as well as grassroots efforts.

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Lumency pulls a publishing veteran agency side

Cameron Williamson, who previously headed up Flare and the Globe Style Advisor, will now advise clients on how to better connect through content.

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TSN, Canada Football Chat partner on new prospect game

The inaugural CanadaFootballChat.com Prospect Game is part of an aim to bring national exposure to high school football.