Sponsorship Articles



Just for Laughs broadens reach with new event

ExperientialSponsorship

Details on its new Montreal event Kultura, which will cover everything from movies and TV to tech and food, and launch next spring.



Blue Ant deepens music ties with Polaris Prize

ExperientialSponsorship

Raja Khanna, CEO of TV and digital at Blue Ant, on why the media co made the deal, which will see the company cover content, event management and sponsorship sales for Polaris.



Metro invites food lovers to take a bite out of summer

DigitalExperientialPrintSponsorship

The grocery chain launched its first multi-platform campaign, kicking off at this weekend’s Taste of Toronto Festival.



Flights of fancy: Rickard’s and enRoute search for Canada’s favourite bar

DigitalSponsorship

The beer co and Air Canada’s in-flight magazine have partnered for a contest with hopes that partners, passengers and establishments will say cheers.



Scotiabank deepens Quebec hockey strategy

SponsorshipTelevision

The bank is making the province a bigger part of its national hockey strategy with a one-year deal on French-language NHL games with new broadcaster TVA.



No team? No problem. Visa Canada’s targeted approach to the World Cup

DigitalSocialSponsorship

Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.



Toronto Pan Am Games begin countdown to 2015

Sponsorship

Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.



Ottawa Redblacks open the doors to TD Place

Sponsorship

The CFL expansion franchise, playing its first game tonight, is one of three teams drawing crowds and advertisers to the new multi-purpose stadium.



TSN announces sponsors for 2014 CFL season

SponsorshipTelevision

Moores is on as a new sponsor of the upcoming Canadian football season on TSN.



Say Media gets branded with BMW i

DigitalNewsSponsorship

The branded series is the first produced through Say’s deal with Hearst Magazines to provide content exclusive to a Canadian digital audience.