Sponsorship

TARC

The Amazing Race Canada hits a high for sponsors

The new season will also feature the return of Bell Media’s Super Pods.

RBC Royal Bank-RBC acquires naming rights to the London Conventi

RBC ups its sponsorship spend in London

The Ontario city’s convention centre, now RBC Place London, saw 126,995 delegate days last year.

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Pinty’s sponsors new MAVTV racing series

The brand continues its strategy to embed itself in programming for more niche-targeted sports.

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QUB radio makes Quebec Nissan dealer media partner

Quebec auto dealer to have in-show mentions, studio signage and logo integration across QUB radio platforms.

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GE Appliances enters sports sponsorships with TFC deal

The diverse reach of soccer is the main motivator behind the alignment, which will focus on in-stadium activations as well as grassroots efforts.

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Lumency pulls a publishing veteran agency side

Cameron Williamson, who previously headed up Flare and the Globe Style Advisor, will now advise clients on how to better connect through content.

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TSN, Canada Football Chat partner on new prospect game

The inaugural CanadaFootballChat.com Prospect Game is part of an aim to bring national exposure to high school football.

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Corus signs Philadelphia Cream Cheese for new social series

Mid-form Twitter series, ASMR content, Instagram recipes and a Facebook Live reaches wider for iconic Kraft brand.

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MKTG dives into sponsor receptiveness

For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.

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Moosehead named official brew of the CPL

The East Coast brewery will use the deal to capitalize in western markets.

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NHL announces record number of Canadian partner Playoff activations

New partners this year include Esso and Kruger.

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Uber Eats expands on its basketball strategy

A new partnership with TSN will see the meal delivery app capitalize on the country’s growing appetite for basketball.

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TSN’s OverDrive signs The Source as lead sponsor

The deal will see The Source expand on its previous segment sponsorship.

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Chris Lang becomes a sponsorship hall-of-famer

The Lang Marketing Group founder says there’s still room to think outside the box, know consumers better and take risks.

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MKTG picks its new president and CEO

Sports and marketing veteran Michael Beckerman will take the skills he’s honed at Nike, BMO and more into the agency world.