Samsung shoots for millennials with NHL partnership
The brand has expanded its deal with Rogers Media, including becoming the first title sponsor of its Sportsnet Fantasy Hockey Pool.
Petro-Can fuels up a new branded content strategy
The company has partnered with CBC for a multiplatform sponsorship ahead of the next Olympic Games.
Why LG Canada is sticking with the Hockey Wives
The electronics company has extended its sponsorship on account of the show’s strong ratings and its impact on brand lift.
Grey Cup posts 2015 growth
How Shaw’s on-site activations fared in its first year as title sponsor, as overall ratings jumped.
BioSteel signs with Toronto Raptors
How the first team sponsorship deal for the sports nutrition company is also a return to its roots.
Brands take their little turn on the catwalk
Details on activations, including why first-time sponsor Microsoft chose World MasterCard Fashion Week as the launch platform for its Surface Pro 4 in Canada.
Rogers prepares for the post-season
How Rogers is planning to ride the Blue Jays success into the post-season with ad opps and sponsor activations.
Absolut partners with the AGO’s First Thursdays
In keeping with its arts-focused global marketing strategy, the vodka brand is targeting Toronto 20-somethings at the downtown gallery.
BMO’s cross-Canada trip
The bank is using its Amazing Race Canada sponsorship to show how it helps Canadians on their own journeys.
The fight for specialty channel survival
Industry members weigh-in on the potential casualties of next year’s specialty TV shift.