Sponsorship Articles



Brands, know thy creators

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AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.



Sport Chek joins Scene to create buzz-worthy deals

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Duncan Fulton, CMO at Sport Chek, on how the new partnership will hit its new target demographic and create promotions that get people buying.



Reebok takes over hockey on The Score

DigitalSponsorship

The sports news platform will be writing custom content for native ads promoting the brand around its NHL coverage.



MasterCard brings ‘Priceless’ access to ACC

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In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.



Tim Hortons makes a major hockey play

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The QSR has signed a deal with TSN around the sport, making it the title sponsor of Tim Hortons That’s Hockey.



TOM suits up for a winter event

DigitalPrintSponsorship

Toronto Men’s Fashion Week is hoping to carry the momentum from its inaugural summer event with expanded web content, community outreach and a magazine.



A guide to music streaming services

DigitalFeaturesMobileSponsorship

A comparison of what each digital music service, including the newly available Spotify, offers in terms of audience size, ad options and user experience.



Toronto Eaton Centre’s luxurious play

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The shopping centre aims to attract a more upscale crowd for its upcoming flagship additions with its first sponsorship of World MasterCard Fashion Week.



Infiniti ‘discovers’ branded video

DigitalSponsorshipTelevision

The car brand is reaching outside of its regular promotion strategy with Canada Undiscovered, a new series on Blue Ant’s Oasis and Travel+Escape channels.



Ford to woo Leafs Nation

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The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.