Sponsorship

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CIBC partners with Buyers Bootcamp

Scott McGillivray is back to help flip houses with the financial institution carrying its five-year HGTV partnership forward.

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How Canadian brands got in on NBA All-Star action

The game is in L.A., but advertisers used social, digital and point-of-sale campaigns to align with the league and build affinity.

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Canadian speed skater goes crypto for sponsorship

Ted-Jan Bloemen will provide content for VR company Ceek and the ONG social network during the Olympics in exchange for cryptocurrency.

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Home to Win welcomes four new sponsors

Six brands from previous seasons will also return for broadcast integration and digital vignettes.

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Groupe V debuts reality dance competition with Rogers

Danser pour gagner doubles the channel’s homemade reality productions.

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Pepsico renews NHL, NHLPA sponsorship

A 12-year partnership continues as the snack-maker stays entrenched in sports.

Sherbrooke

Quebecor signs with Sherbrooke transit

In addition to taking on new inventory, the OOH operator will sponsor transit system improvements.

Bryan Inc

RBC enters into three-year Corus partnership

The financial institution has positioned itself with the stars of Bryan Inc. in order to appeal to a broad audience.

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Up Cannabis readies a music sponsorship strategy

The Feldman Agency bolsters the brand’s music scene credibility under new marketing SVP Jean Richer.

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Sport Clips waggles with the CFL

The league’s podcast has a new presenting sponsor looking to leverage athletes at the local level.

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Your Morning gets gamified

Bell Media’s morning show partners with Play The Future to tap mobile audiences.

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Disney named lead sponsor for The Launch

Laird White of Bell Media says the “global juggernaut” of Disney will help deliver the format to international audiences.

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Adidas pairs with P.K. Subban

The popular Toronto-born defenceman is no stranger to big brand deals.

Air Canada-Air Canada Proudly Flies the Flag with Renewed Team C

Air Canada returns as a Canadian Olympic sponsor

Expect a new athlete-led campaign in January as the airline continues its 30-year involvement with Canada’s Olympic teams.

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Under Armour heads to PyeongChang as COC sponsor

The brand’s first national Games sponsorship