Sponsorship

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Chefs Plate cooks up a partnership with MasterChef Canada

Sponsored episodes will focus on challenges that incorporate the brand’s ingredients-in-a-box meal kit.

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Sony Music sings a duet with Metrolinx

The parties collaborated on two different playlists to promote their respective offerings of music and transit.

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Pinty’s extends its commitment to curling

The food brand will sponsor Sportsnet’s Grand Slam of Curling for another five years.

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Ram gets in on the NHL playoffs action

The auto manufacturer will promote a fantasy contest through a multiplatform campaign and sponsor a special radio segment.

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Twitter’s #BlueRoom gets into sponsorship

#BlueRoom has already had sponsored Q&A’s with TD and HBC.

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Andrea Shaw becomes a hall-of-famer

Ahead of her induction into the Sponsorship Marketing Council of Canada’s Hall of Fame, the TTG founder talks challenge and opportunity.

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GE goes home with Holmes

The appliance maker will partner with the Holmes Group and get prominent placement on one of its shows.

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Canadian Premier League launches sponsorship unit

As Canada readies for a joint bid on FIFA’s World Cup, Canada Soccer readies its media and sponsorship play.

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Coors Light becomes MLB’s beer in Canada

Baseball may be America’s pastime, but the Molson Coors brand will build league-level experiences for fans this season.

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Revlon’s American Crew sponsors Toronto FC

The men’s grooming brand moves into BMO Field to partner in a sport where hairstyles help define players.

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CBC reaches 1.4 million for Junos across multiple platforms

Steven Page and Barenaked Ladies bring a peak audience of 1.5 million for their Hall of Fame induction.

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Sun Life targets millennials with new Quebecor partnership

Porte-monnaie‘s personal finance focus offers an opportunity to a brand seeking better connections with young adults.

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Network Entertainment signs with Varvatos

A fashion brand expands into content to cross-promote and build sponsorship opportunities.

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TD sponsors Junos first Twitter stream

The stream sponsorship represents another expansion of TD’s relationship with the Junos.

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Olympic engagement down: study

Millennials boasted the most dramatic drop in how closely they followed the games.