Sponsorship Articles



What consumers think about sponsorships

ResearchSponsorship

Brent Barootes, president of Partnership Group, shares new research into the public’s perceptions of sponsorship investments from brands.



Jewellery, beauty take centre stage for ‘Say Yes’ sponsor slate

SponsorshipTelevision

How Michael Hill Jewellers, Jergens and John Frieda will be incorporated into the inaugural Canadian season of the show.



New music event lets sponsors stay the night

Sponsorship

Republic Live and Bonnaroo co-founder AC Entertainment have partnered to bring a new music and arts festival to southern Ontario this July.



New chair for sponsorship council

Sponsorship

The Sponsorship Marketing Council of Canada has also named its board of directors for 2015.



RBC shows off perks program on Steven and Chris

SponsorshipTelevision

The bank’s Avion Holiday Boutique is getting its own segments during the CBC talk show’s hoilday episodes.



New foodie show asks chefs to play broken telephone

SponsorshipTelevision

Food Network Canada has given the greenlight to Chef in Your Ear, a new Canadian series that pairs professional chefs with novice cooks.



Mark’s and TSN kick off content partnership at Grey Cup

ExperientialSponsorshipTelevision

The menswear retailer will air an in-stadium video produced by the sports network.



TSN reveals sponsor lineup for Grey Cup

RadioSponsorshipTelevision

Six major advertisers are on board for the TV broadcast, while Formula Four sponsors the network’s first national radio broadcast of the game.



Honda’s year-round sponsorship plan

Sponsorship

The brand’s newly expanded NHL sponsorship gives the car co a presence with Canadians all year.



Sport Chek signs with the Raptors

Sponsorship

The brand has inked a 10-year deal with the team that aims to tap into local basketball communities with crowd-sourced creative and documentaries.