Sponsorship Articles
JFL42 kicks off this fall
SponsorshipSponsorship opportunities are available for the new comedy and interactive festival which will be headlined by Louis CK in Toronto this fall.
Guidestones serves a slice of Pizza Pizza branding
DigitalSponsorshipThe web-series has incorporated the QSR into its storyline, along with brands such as Karbon Clothing and the Toronto Blue Jays.
Tightrope walker set for trip across Niagara Falls
Out Of HomeSponsorshipDaredevil Nik Wallenda announces branding opportunities for companies looking to cash in on the June 15 walk, which will be televised in Canada and the US.
Score Media looks to be a heavy-hitter with app updates
MobileNewsSponsorshipDale Fallon, VP digital products, says that the baseball-related updates, aimed at fans and fantasy-league managers, also create new revenue streams.
The Walrus Foundation gets a soapbox
DigitalNewsSponsorshipThe non-profit is looking for a presenting sponsor to power its new online forum, the Walrus Soapbox.
NXNE takes sponsorship cues from its southwest counterpart
SponsorshipMoosehead, Intel and Converse are all new sponsors at this year’s festival, which will see more interactive sponsorship activations.
How to cut through the cluttered sponsor-verse
SponsorshipSponsorship expert Kim Skildum-Reid dished out advice at yesterday’s 2012 Sponsorship Marketing Council of Canada Conference.
NABS parties with the sinfully good
SponsorshipThe National Advertising Benevolent Society’s 2012 “Vices and Virtues” gala has nine sponsorship opportunities available.
L’Oreal Paris expands TIFF sponsorship
SponsorshipThe brand will be activating in a big way this year with a festival-inspired cosmetics line, two-story complex on the red carpet, ad campaign and more.
Top Chef Canada prepares to air with three new sponsors
SponsorshipTelevisionFinish, Shops at Don Mills and Caesarstone have signed on as new sponsors of the reality format’s second season.
