Sponsorship

Storm Hunters

Pelmorex snaps up Nikon sponsorship for Storm Hunters

On top of an on-screen presence, the camera maker will become the official supplier of all the Weather Network’s mobile teams.

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MKTG Canada launch comes at time of sponsorship growth

Dentsu Aegis Network Canada CEO Annette Warring and MKTG Canada’s Brian Cooper on the growing role of sponsorship within media pitches.

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Jamieson Vitamins tackles sun safety with Canadian Cancer Society

Brand manager Stacey Salmon says the company has never worked this closely with a partner before, and will likely use social media for the bulk of the marketing efforts.

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Player integrations rule 2017 Blue Jays season on Sportsnet

VP of integrated sales Anthony Attard with details on new partners and how existing sponsors have upped their game.

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Canadian Club gets in on March Madness action with theScore

The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.

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Sugar Crisp cozies up to e-sports

With no campaigns in market since 2013, the cereal brand is now partnering with TheScore, sponsoring content on its e-sports vertical.

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Ancestry digs into Canada’s history with CBC

Details on the brand stepping into branded vignettes with the pubcaster.

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Kraft, Toyota and more joining Big Brother Canada as sponsors

Following its most successful season yet, Big Brother Canada has brought back key prize sponsor The Brick along with Toyota, Kraft, ParticiPaction, Oreo and Paramount Pictures.

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Baseball Canada and Rogers Media sign three-year deal

New media sponsorship puts Sportsnet at the heart of Canada Baseball Day and our national team.

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Home to Win is back, and it brought more sponsors

Details on the new and returning brand partners for season two of the HGTV Canada show, which features 30 of the channel’s stars.

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NHL names official paint partner

PPG has signed on to a multi-year deal with the hockey league.

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Flonase pairs with Weather Network for Canadian launch

The allergy relief spray is embarking on its first Canadian consumer-facing campaign, which will include an integration on the Weather Network’s TV and digital properties.

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CIBC goes digital to engage with hockey fans

The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.

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CFL invites fans (and sponsors) to pre-season events

Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.

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CBC/Radio-Canada unveils new sports sales and marketing team

Adam Mitchell has been named director of sports partnerships under the new structure.