Sponsorship Articles



CBC Music changes its tune on YouTube

DigitalSponsorship

The corporation’s digital music platform is taking video more seriously with new, original content on its channel to attract a younger audience.



GM’s 2014 NFL strategy

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The automotive brand has increased and shifted its spending to premium segments on CTV’s NFL broadcasts this season.



Spotted! Bell’s TIFF fan box

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An inside look at how the company has been bringing its mobile, television and media properties to street-level during this year’s festival.



Rogers sets off on a hockey tour

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Dates, locations and sponsors for the tour tied to City’s new Sunday-night NHL broadcasts have been announced.



Spotted! Visa’s infinite social push at TIFF

DigitalExperientialSponsorship

The credit card co has launched an interactive storytelling experience, using Morgan Freeman’s iconic voice to help film fans share the glamour of their Hollywood North experience.



Boston Pizza laces up for Rogers’ NHL broadcasts

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The multi-year deal takes the casual dining chain’s affiliation with the NHL to the national level for the first time.



Who’s playing in the Game of Homes

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How The Brick and Benjamin Moore are activating on the new W Network show.



L’Oreal expands role with Luminato

Sponsorship

Company CMO Stephane Berube on how it plans to use its sponsorship to bring the festival to a national level through digital platforms.



Going bigger with activations: TIFF’s repeat sponsors

ExperientialSponsorship

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.



TSN kicks off NFL season with fantasy football push

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Coors is getting back into NFL coverage in Canada by partnering on the network’s Fantasy Football platform.