Sponsorship Articles



Honda’s year-round sponsorship plan

Sponsorship

The brand’s newly expanded NHL sponsorship gives the car co a presence with Canadians all year.



Sport Chek signs with the Raptors

Sponsorship

The brand has inked a 10-year deal with the team that aims to tap into local basketball communities with crowd-sourced creative and documentaries.



What’s the ROI on the Olympics?

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Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.



Brands, know thy creators

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AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.



Sport Chek joins Scene to create buzz-worthy deals

Sponsorship

Duncan Fulton, CMO at Sport Chek, on how the new partnership will hit its new target demographic and create promotions that get people buying.



Reebok takes over hockey on The Score

DigitalSponsorship

The sports news platform will be writing custom content for native ads promoting the brand around its NHL coverage.



MasterCard brings ‘Priceless’ access to ACC

Sponsorship

In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.



Tim Hortons makes a major hockey play

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The QSR has signed a deal with TSN around the sport, making it the title sponsor of Tim Hortons That’s Hockey.



TOM suits up for a winter event

DigitalPrintSponsorship

Toronto Men’s Fashion Week is hoping to carry the momentum from its inaugural summer event with expanded web content, community outreach and a magazine.



A guide to music streaming services

DigitalFeaturesMobileSponsorship

A comparison of what each digital music service, including the newly available Spotify, offers in terms of audience size, ad options and user experience.