Sponsorship

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RBC sponsors LGBT+ film festivals across Canada

The initiative includes the launch of the Keep It Queer program to support queer entrepreneurs and their businesses.

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Cottage Life Podcast and Off! partner for season two

The Blue Ant production teams up with Off! for the second year in a row with a new branded content offering.

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Elevent taps Lemmon as chief commercial officer

The sponsorship specialist is growing its footprint outside of Quebec to expand to Toronto, the U.S. and Europe.

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Barilla brings pasta lovers to Italy with expanded partnership plans

In an effort to stand out, the pasta brand layers partnerships with Flight Centre and Ruffino into its marketing mix.

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HelloFresh signs on with Canadian Premier League

The meal kit is looking to reach more families as it becomes the league’s first digitally focused partnership.

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CPL partners with ComeOn!

The new partnership relies on the ongoing popularity of sports betting to drive fan engagement for the soccer league.

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The Junos secure record-setting sponsors

Six first-time sponsors join for the event’s 50th anniversary.

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Bayview Village teams up with Toronto Life to tap into foodies

The Toronto-based shopping centre is trying to connect with customers through a virtual food experience.

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Behind the Globe’s podcast partnerships

The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.

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Narcity partners with Canadiens in latest tactical partnership

The publisher wants to add value to brands, but also deepen its connection to cities it covers.

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Tangerine signs on with the WNBA

The bank steps up it involvement with basketball as the league’s first “foundational partner” in Canada.

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ICYMI: Tug expands mandate with U of T’s Rotman

Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.

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Clorox signs sponsorship promoting the NHL’s ‘new normal’

In addition to ad placements, the brand will provide products and messaging so the league can keep arenas clean and safe.

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Bell ups F1 connection

Bell’s acquisition of the Octane Racing Group is consistent with its goal of investing in Quebec culture, sports, and entertainment.

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Sportsnet to stream and broadcast Secret Dream Gap Tour

The broadcast marks a Canadian milestone, featuring PWHPA players across live game coverage, exclusive content and cross-platform promotion.