Blue Ant Media partners with Bonnier

Blue Ant will represent Bonnier’s Canadian digital inventory, creating more targeted ad opportunities.


After the arena: Diving into Scotiabank’s hockey strategy

EVP and CMO John Doig says it’s not stopping at placing logos on its newly sponsored arena.


Announcing the New Establishment: Brand

We heard from the media industry, now we want those on the brand side to nominate marketing pioneers.

Matt K-1

MKTG ups Matthew Klar to VP of strategy

Matthew Klar has been promoted to his new role from director.

Sailboat ads

Wild on Media launches a line of sailboat ads in Toronto

The out-of-home company aims to make use of the city’s evolving waterfront, which the president sees as ripe for advertising.


BuzzBuzzHome launches standalone home and lifestyle site

Home and lifestyle vertical Livabl will exist as an extension for current brand deals, as well as a standalone environment for new ads.


IPG acquires Acxiom Marketing Solutions

The deal, announced July 2, is valued at $2.3 billion.

Tennis Canada

Tennis Canada focuses on video in summer campaign

With a TV-led buy and strong digital and social component, the organisation is targeting a broader audience than the die-hard fans of the sport.


BMO takes Toronto: Media Monitors

Meanwhile, Just For Laughs increased its buy in Montreal to promote its upcoming festival.

breaking the remote control

Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.


Politico is coming to Canada

The site’s new Canadian executive director, Luiza Savage discusses what audience the political reporting site is tapping, and where brands can get involved.

Toronto Star

Torstar lays off 21 at StarMetro

Some services will be moved to north Toronto and Hamilton, although the size of those operations has yet to be determined.


Fall TV: What’s in it for the buyers?

From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters


Spotted! Frankie Drake brings the roaring 20s to Toronto

Shaftesbury partnered with the City of Toronto to create ‘Making History: The Women of Frankie Drake Mysteries and 1920s Toronto,’ launched June 23.