Metroland ups Lisa Orpen to national sales VP
As the media company emerges from a challenging 2016, the focus is now on creating multi-platform solutions for advertisers to reach more targeted audiences.
Digital ad revenue, subscribers up for La Presse+
The digital newspaper’s president Pierre-Elliott Levasseur on recent growth and on-going challenges.
The Big Bang Theory takes the week: Numeris
The comedy series on CTV was back on top for the most single-night viewers of all daily programs from Jan. 16 to 22, 2017.
Pattison commits to transparency with expanded program
The OOH company has added all of its digital signs to its Eyewitness Proof of Performance program.
Bell Media restructures local radio, TV stations
More than two dozen locations across the country will be affected.
Car2Go changes media strategy for Mercedes launch
As part of the car-sharing service’s most extensive media plan yet, it’s paired with Toronto influencer Unbox Therapy for its first foray into branded content.
IAB CEO issues a call to action around fake news
At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.
Sunwing buys the top: Media Monitors
The vacation company purchased the most advertising for the week of Jan. 23 to 29.
Cairns oneil celebrates five years
David Cairns and Sherry O’Neil on growth and goals for 2017 as the agency marks the milestone.
OMD takes Warc Media Gold
The agency won for its work on Destination’s Canada that combined content with addressable data
Gusto doubles down on primetime with new series
With international superstars such as Jamie Oliver and Martha Stewart returning to the evening time slots next month, Bell Media is hoping to continue on the channel’s upward trajectory.
ICA launches new Pitch Watchdog service
The organization formalizes a process for agencies to call out bad practices in the pitch process.
ICYMI: New original series coming to CraveTV, BBC Earth arrives in Canada
In case you missed it: A new comedy from the minds of Letterkenny, Blue Ant’s new specialty channel and how Bell Media upped its Let’s Talk game.