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St. Joseph acquires Toronto Beer Week

The acquisition is the latest in the media company’s play to expand its events portfolio.

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Ad spending in Canada to reach $11.52 billion in 2018: report

Digital media ad spending is expected to account for the largest global investment, according to eMarketer.

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Media iQ rebrands to emphasize marketing intelligence focus

The revamped MiQ wants to be seen as more than just a data and analytics company.

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YouTube updates its Google Preferred product

Platform changes include a commitment to human-reviewed content.

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Virgin Mobile, CTV take the top: Media Monitors

The mobile service provider barely edged out second-place finisher Lowe’s.

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Spotted! There’s a new cleaning crew in town

CPG brand SpongeTowels made it its mission to clean up the streets. Literally.

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Matthew Logue on MKTG’s big win

After the Sponsorship Marketing Council Canada crowns it Agency of the Year, MKTG’s president reflects on what’s driving change in the sponsorship industry.

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Stingray eyes awareness play with radio acquisition

The $506 million transaction includes 101 new radio licenses and is Stingray’s first foray into the radio broadcast world.

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CTV will bring back The Launch

Songs released through the show have now garnered a total of around 12 million streams online, according to Bell Media.

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Broadsign and OutMoove team up to simplify DOOH

The integrated platforms have already executed ad buys for Foodora and Kinetic.

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New rep house wants to go back to media’s roots

MediaTonik, a new ad network launched by Guillaume Bédard and Nicolas Faucher, aims to help premium publishers monetize through solutions beyond programmatic.

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TVA Sports gets Euro 2020 rights

Sales EVP Donald Lizotte says the move allows TVA Sports to leverage more year-round programming for soccer fans.

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Canadian media usage, video display ads on the rise: report

GroupM’s “The State of Digital” research analyzes stats from 35 countries to consider the effects of tech on consumers and advertisers.

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People Moves at Oath, Reprise and Noise Digital

Global advertising and media company Oath has snapped up a VP from Snap.

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ICYMI: AutoTrader expands TRFFK

Plus, new unscripted series from CBC and Gusto.