EcoCab Free 1

Eco Cab moves past the pedal with new branded vehicles

The Toronto company moves beyond pedicabs with experiential, branded low-speed electric vehicles.

Carte Blanche judges

ICYMI: Astral names Carte Blanche jury

Plus, Abacus snaps up a JWT VP.

Red Sparrow HiRes-26

Spotted! Spies on the streets in Toronto

Twentieth Century Fox Canada planted sparrows on downtown streets to create a sense of paranoia — and buzz for its latest film.


Twitter adds new user bookmark tool

A new tool lets users create a less-public archive for posts.


Trade deadline draws NHL fans to TSN’s channels

A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.


Spotify filing shows ambition for ad products

The company plans to bolster its offering to capitalize on the millions who opt for its free music steaming service.

Braun Accuracy

Braun goes purely digital to hone in on moms

After years of leaning into traditional media, the company decided to switch up the game.


Spotted! Becel’s gastro greenhouse

The margarine brand has opened a restaurant made entirely out of plants.

Subway Make It

How Subway is using media to execute new positioning

Carat president Jeff Dack says grabbing millennials is crucial, but it’s “naive” to forget about everyone else.

Toronto Star

Digital tax credit and cost reductions help Torstar in Q4

Advertising revenues were still soft across most segments.

Golf Canada-Steam Whistle named Official Beer partner of Golf Ca

Steam Whistle hits the links with Golf Canada

As part of a major sponsorship, the beer brand’s ambassadors and signature vintage trucks will be a regular sighting during golf tournaments.


Celebrity Big Brother shines: Numeris

Now the Olympics affected what else Canadians watched.


Federal budget offers little to print media

The CMF gets a bump, but a $50-million pledge to support local journalism is received with indifference by print media.


Olympic reach is down from Sochi

Plus, peak audiences for key events failed to graze some of the AMAs from 2014.


Six new sponsors for Big Brother Canada

Air Transat will join The Brick as a grand prize sponsor.