nmc

Sponsored

Who you gonna trust? Newspapers.

Research shows that newspapers are the most trusted of all ad formats.

matthew-fournier-536154-unsplash

Days Inn scores partnership deal with CHL

The deal will see the hotel chain partner with the hockey league at three national events.

The Planetarium Collision

Big Bang stays at #1: Numeris

CTV shows took the top three shows this week, according to Numeris.

snapchat social video

People Moves: GroupM, Snap and more

Canada’s media companies are saying hello – and goodbye – to people across account management, business and talent teams.

Toronto Star

Print, digital dollars down for Torstar

The company brought in $126.4 million in revenue, a drop of 13%.

Snap Camera_UI 2

Snapchat launches a desktop product

Performics Canada’s Sean McConnell and EQ Works’ Jed Schneiderman weigh in on whether a mobile-first company can make a splash on desktop.

mike-petrucci-131817-unsplash

Moneris introduces digital attribution tool

The company’s chief product officer says the genesis of the tool came from the meteoric rise of digital ad spend.

rawpixel-1057246-unsplash

Kantar creates new division, hires VP and director

The move will see Kantar Canada focus more on digital media and analytics.

eric-nopanen-208576-unsplash

RBC, CTV take #1: Media Monitors

Also making the top-five in Toronto were Honda Dealer Association and Sunwing, with Bell High Speed Internet taking the #2 spot in Montreal.

Mike C

Bell Media realigns Discovery Networks under Mike Cosentino

The retirement of Discovery GM and VP Ken MacDonald sees a host of structural and executive changes for the suite of factual channels.

googleShutterstock

Mobile drives growth at Google in Q3

As traffic from cellular devices grow, so will the cost to acquire mobile traffic.

TL_GardenParty_2160x1080_Eventbrite_Header_REV4-803x603-1496682434

Toronto Life sets sights on membership program

The program aims to give readers more ways to experience the city, getting face-to-face with restaurants and retailers.

freestocks-org-72172-unsplash (1)

Twitter boasts profitable quarter, stocks rise

Although monthly active users are down, that didn’t seem to hurt the company, which saw ad revenues rise nearly 30%.

Nestle

Nestle goes programmatic with DOOH campaign

The “A Little Of What You Love” campaign was the first on Campsite’s new Outdoor Exchange.

PaulGodfreyconferencecall

Revenue drops 10% at Postmedia in Q4

The company celebrated increases in digital revenue, but print still dropped by 17%.