Articles Tagged ‘Facebook’
Facebook and Mediabrands Insights partner on data
Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.
Facebook adds original video content with Watch
With its new platform, now available as a limited test in the U.S., the social media giant has unveiled more details on its original content strategy.
Facebook fights unintentional clicks
The social media company adopts a two-second rule to improve Audience Network measurement.
ICYMI: Ad fires back over CRTC appeal
In case you missed it: Postmedia will use the money from its sold printing facility to pay down debt, Instagram Stories releases usage stats one year in and Will & Grace get more episodes.
Facebook ad revenue jumps in Q2
The social media company posted higher daily active users and monthly active users year-over-year.
A look ahead at Canada’s social media penetration: eMarketer
According to new North American social media numbers, 58% of Canadians will be on social media this year.
Facebook’s Messenger ads go global
The expanded beta program includes single image and carousel ad units.
ICYMI: Sleep Country bets on the Jays, Facebook monetizes Instant Articles
Plus, Salah Bachir adds OCAD chancellor to resume, and Black appoints two new national sales managers.
Elle Canada is streaming its September issue planning session
The editorial planning session is designed to make the magazine brand more accessible to readers while promoting its September issue.
Snapchat monetizes World Lenses, while Instagram jumps on the filter train
Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.
Most micro-influencers do fewer than five campaigns per year: study
New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.
Snapchat adds geofilters to API
Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.
ICYMI: History buzzes with Bud Dynasty, jobs saved at Vancouver Sun
In case you missed it: A banner year for The Walrus and L’Actualité, a new feature on Facebook messenger and new agreement for the Vancouver Sun.
Ad safety: Isn’t this the Google we created?
Sarah Ivey from Agents of Necessity on how the industry made the digital media unicorns that are now having their feet held to the fire.
Facebook opens branded content to more pages
Unverified pages, such as pages for independent blogs and up-and-coming influencers, can now access branded content tools, and content will be more clearly labelled for users.
