Articles Tagged ‘Facebook’

facebookWatch

Facebook and Mediabrands Insights partner on data

Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.

facebookWatch

Facebook adds original video content with Watch

With its new platform, now available as a limited test in the U.S., the social media giant has unveiled more details on its original content strategy.

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Facebook fights unintentional clicks

The social media company adopts a two-second rule to improve Audience Network measurement.

printing press

ICYMI: Ad fires back over CRTC appeal

In case you missed it: Postmedia will use the money from its sold printing facility to pay down debt, Instagram Stories releases usage stats one year in and Will & Grace get more episodes.

Facebook audience

Facebook ad revenue jumps in Q2

The social media company posted higher daily active users and monthly active users year-over-year.

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A look ahead at Canada’s social media penetration: eMarketer

According to new North American social media numbers, 58% of Canadians will be on social media this year.

Facebook audience

Facebook’s Messenger ads go global

The expanded beta program includes single image and carousel ad units.

Facebook Instant Articles

ICYMI: Sleep Country bets on the Jays, Facebook monetizes Instant Articles

Plus, Salah Bachir adds OCAD chancellor to resume, and Black appoints two new national sales managers.

Elle Canada 2

Elle Canada is streaming its September issue planning session

The editorial planning session is designed to make the magazine brand more accessible to readers while promoting its September issue.

World Filters

Snapchat monetizes World Lenses, while Instagram jumps on the filter train

Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.

snapchat social video

Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

A&WMS

Snapchat adds geofilters to API

Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.

BudSmoke

ICYMI: History buzzes with Bud Dynasty, jobs saved at Vancouver Sun

In case you missed it: A banner year for The Walrus and L’Actualité, a new feature on Facebook messenger and new agreement for the Vancouver Sun.

sarahIvey

Ad safety: Isn’t this the Google we created?

Sarah Ivey from Agents of Necessity on how the industry made the digital media unicorns that are now having their feet held to the fire.

facebook 360

Facebook opens branded content to more pages

Unverified pages, such as pages for independent blogs and up-and-coming influencers, can now access branded content tools, and content will be more clearly labelled for users.