Articles Tagged ‘Facebook’



No team? No problem. Visa Canada’s targeted approach to the World Cup

DigitalSocialSponsorship

Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.



Facebook to buy LiveRail

DigitalMobile

The acquisition of LiveRail signals the social media network wants to expand its video business.



Instagram ads set to roll out in Canada

DigitalMobile

Users could begin to see sponsored posts from Canadian clients in the third quarter of this year.



How users differ across social networks: MTM

Social

Twitter users are more likely to access social media on a smartphone and over-index on heavy sports and news consumption along with LinkedIn users.



Facebook launches premium video ads, metrics in Canada

DigitalMobile

The social media co is offering the units to select large clients in the country, following an initial launch period in the US.



Facebook extends campaign reach to third party apps

DigitalMobileSocial

The social media co introduced Audience Network this week, allowing Facebook advertisers to reach users on participating apps.



Havas Media and Seevibes introduce new social TV measurement

SocialTelevision

Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.



Which messaging apps are best for brands: study

Digital

A new white paper from IPG Media Lab outlines why Kik and Tango represent the best opportunities for brands looking to tap into the growing services now.



Pick your Platform: Faris Yakob on the future potential for Facebook

DigitalMobile

The co-founder of strategy consultancy Genius Steals and former chief innovation officer at MDC Partners on the potential for a new kind of medium from the social media co, following the purchase of Oculus VR.



Bud Light Digital Dreams promotes with Snapchat

DigitalMobile

The upcoming festival is targeting different segments of its audience through their corresponding social media networks, including skewing younger with the photo-based app.