Articles Tagged ‘Facebook’
Seacrest’s digital head joins Facebook for entertainment role
DigitalMobilePeople MovesRyan Seacrest Productions’ exec VP of new media, Sibyl Goldman, has left to join Facebook as the social media company’s head of entertainment partnerships.
Third quarter sees programmatic boost: report
DigitalMobileMedia Experts has released its latest quarterly report on the state of the RTB nation, saying talk about programmatic will turn to TV buying this year.
One Last Thing: Armin Huska on Facebook buying WhatsApp
MobileWe asked the chief digital officer at Mindshare Canada to share his take on the implications of the $19 billion acquisition of the mobile messaging service.
Canadian mobile Facebook usage on the rise
MobileSocialAbout 15 million Canadians access the social network through a mobile device, and about 10 million of them do so every day.
Canadian Tire to launch Facebook ads synced with TV ads
Digitalscreening-roomSocialTelevisionStarting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.
Facebook releases its first social TV data
SocialTelevisionA new white paper from Facebook and analytics partner SecondSync shows 80% of TV chatter on the social network comes from mobile devices.
Dempster’s releases full-length customizable romance novel
DigitalThe 120-page novel is targeted at suburban moms to support the launch of the new Dempster’s Zero brand.
Looking forward on Facebook’s 10th anniversary
DigitalMobileSocialJoseph Leon, chief digital officer, Cossette, shares his thoughts on how the social network will impact advertising for years to come.
Showcase doubles down on Helix marketing
DigitalOut Of HomeTelevisionThe four week national campaign uses everything from people in hazmat suits to videogame ads to promote the new sci-fi horror series.
Agencies weigh in on Facebook autoplay video ads
SocialMichael Neale of MediaCom and Ryan Langsford of Cossette offer their thoughts on the new ad unit still being tested by the social media giant.
