Articles Tagged ‘Facebook’
Older generations driving the most social growth
The boomer generation is behind surges in social media use overall, especially Facebook, according to latest MTM report.
Which age group is driving Facebook growth in Canada?
While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.
Facebook’s revenues, stocks soar amidst most recent controversy
The social media giant now makes 94% of its ad revenue from mobile.
Engagement on Facebook grows: report
Activity is bouncing back after dropping off over the past two years, according to social media tracking firm News Whip.
Will updates from social players draw influencers away from YouTube?
Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.
Are Instagram’s Explore ads a win for brands?
Will the new ad format saturate users with too much branded content?
How fake news affects Canadian media trust
A new study from Ipsos declares fake news a ‘global epidemic’ as Canadians fix blame on Americans.
Facebook Watch brings Ad Breaks to Canada
Publishers can now monetize through mid-roll video.
Facebook, Postmedia update election advertising policies
The social media giant and the National Post parent co. are the latest to publish their political ad registries.
Inside Facebook’s plans for local Canadian news
Representatives from 11 different outlets will take part in a program to help better understand their places in the digital and social ecosystem.
ICYMI: Facebook updates ad policies, FEPE International rebrands
Plus, Stingray Radio Inc. enters the Welland radio market with the purchase of Giant FM and Country 89.
Even with a $3 billion legal hit, Facebook makes big Q1 gains
The company pulled in an all-time high of $14.9 billion in ad revenue.
Kids are tech-savvy, but some are still traditionalists: study
Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.
Is public scrutiny enough for Facebook?
Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?
Why the duopoly persists, by the numbers
Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?
