Articles Tagged ‘Facebook’

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ICYMI: Facebook’s new caption tool, Yahoo hits the links

In case you missed it: Facebook has a new video ad caption tool, Yahoo has a content partnership with PGA and BNN has hired a new anchor.

axe

Instagram expands its video options

Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.

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Facebook sees spike in mobile ad spend

Josh Bloom of Facebook Canada on his company’s focus on giving advertisers’ actionable insights from its reservoir of data.

OculusRift

The year that was meant to shine the spotlight on VR

Experts discuss limitations to the use of virtual reality in media executions in 2016.

Facebook Instant Articles

Instant Articles lands on Canadian Facebook pages

The social media network has launched its publisher-inspired product here and also made it available on Android devices globally.

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ICYMI: TSN adds more tennis, Atedra picks up publishers

In case you missed it: TSN will be airing more tennis in 2016, Atedra has added to its Quebec publisher list and AdParlour Canada has named a new head of sales.

Ann Mack

FBIQ debuts in Canada with mobile behaviour report

Facebook’s research unit launches its first event in Toronto showing how parents and millennials engage with content on its networks.

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Facebook unwraps its top holiday insights

Canadians have reported spending less this holiday season, but where are they spending? The social media co has released data to help decipher the landscape.

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The top beer brands on Facebook and Twitter

Who’s got the best engagement, impact and responsiveness on the platforms, according to a new report from Engagement Labs.

facebook 360

Facebook expands 360 video to brands

With six brands testing video campaigns across several global markets, the social media platform looks to expand opportunities for immersive storytelling.