Articles Tagged ‘Facebook’
Which messaging apps are best for brands: study
DigitalA new white paper from IPG Media Lab outlines why Kik and Tango represent the best opportunities for brands looking to tap into the growing services now.
Pick your Platform: Faris Yakob on the future potential for Facebook
DigitalMobileThe co-founder of strategy consultancy Genius Steals and former chief innovation officer at MDC Partners on the potential for a new kind of medium from the social media co, following the purchase of Oculus VR.
Bud Light Digital Dreams promotes with Snapchat
DigitalMobileThe upcoming festival is targeting different segments of its audience through their corresponding social media networks, including skewing younger with the photo-based app.
Facebook officially unveils Premium Video Ads
DigitalMobileThe social media co is introducing the ads with a list of select clients after launching in beta at the end of 2013.
Omnicom signs deal with Instagram
DigitalMobileThe year-long deal is the first of its kind for the Facebook-owned platform.
Mondelez announces partnership with Facebook
DigitalMobileThe brand is shifting more money into digital and incorporating the social media site into the core of its media planning.
Seacrest’s digital head joins Facebook for entertainment role
DigitalMobilePeople MovesRyan Seacrest Productions’ exec VP of new media, Sibyl Goldman, has left to join Facebook as the social media company’s head of entertainment partnerships.
Third quarter sees programmatic boost: report
DigitalMobileMedia Experts has released its latest quarterly report on the state of the RTB nation, saying talk about programmatic will turn to TV buying this year.
One Last Thing: Armin Huska on Facebook buying WhatsApp
MobileWe asked the chief digital officer at Mindshare Canada to share his take on the implications of the $19 billion acquisition of the mobile messaging service.
Canadian mobile Facebook usage on the rise
MobileSocialAbout 15 million Canadians access the social network through a mobile device, and about 10 million of them do so every day.
