The co-founder of strategy consultancy Genius Steals and former chief innovation officer at MDC Partners on the potential for a new kind of medium from the social media co, following the purchase of Oculus VR.
The upcoming festival is targeting different segments of its audience through their corresponding social media networks, including skewing younger with the photo-based app.
The social media co is introducing the ads with a list of select clients after launching in beta at the end of 2013.
The brand is shifting more money into digital and incorporating the social media site into the core of its media planning.
Ryan Seacrest Productions’ exec VP of new media, Sibyl Goldman, has left to join Facebook as the social media company’s head of entertainment partnerships.