Articles Tagged ‘Facebook’

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Older generations driving the most social growth

The boomer generation is behind surges in social media use overall, especially Facebook, according to latest MTM report.

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Which age group is driving Facebook growth in Canada?

While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.

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Facebook’s revenues, stocks soar amidst most recent controversy

The social media giant now makes 94% of its ad revenue from mobile.

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Engagement on Facebook grows: report

Activity is bouncing back after dropping off over the past two years, according to social media tracking firm News Whip.

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Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

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How fake news affects Canadian media trust

A new study from Ipsos declares fake news a ‘global epidemic’ as Canadians fix blame on Americans.

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Facebook Watch brings Ad Breaks to Canada

Publishers can now monetize through mid-roll video.

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Facebook, Postmedia update election advertising policies

The social media giant and the National Post parent co. are the latest to publish their political ad registries.

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Inside Facebook’s plans for local Canadian news

Representatives from 11 different outlets will take part in a program to help better understand their places in the digital and social ecosystem.

Facebook Mobile

ICYMI: Facebook updates ad policies, FEPE International rebrands

Plus, Stingray Radio Inc. enters the Welland radio market with the purchase of Giant FM and Country 89.

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Even with a $3 billion legal hit, Facebook makes big Q1 gains

The company pulled in an all-time high of $14.9 billion in ad revenue.

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Kids are tech-savvy, but some are still traditionalists: study

Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.

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Is public scrutiny enough for Facebook?

Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?

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Why the duopoly persists, by the numbers

Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?