Articles Tagged ‘Facebook’



The Verdict: Much Ado About Facebook Targeting

Social

How the Stratford Festival used new media tools to target new patrons and triple its ticket sales.



Pick your Platform: Brock Leeson dispels messaging myths

blogsMobile

From sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.



No team? No problem. Visa Canada’s targeted approach to the World Cup

DigitalSocialSponsorship

Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.



Facebook to buy LiveRail

DigitalMobile

The acquisition of LiveRail signals the social media network wants to expand its video business.



Instagram ads set to roll out in Canada

DigitalMobile

Users could begin to see sponsored posts from Canadian clients in the third quarter of this year.



How users differ across social networks: MTM

Social

Twitter users are more likely to access social media on a smartphone and over-index on heavy sports and news consumption along with LinkedIn users.



Facebook launches premium video ads, metrics in Canada

DigitalMobile

The social media co is offering the units to select large clients in the country, following an initial launch period in the US.



Facebook extends campaign reach to third party apps

DigitalMobileSocial

The social media co introduced Audience Network this week, allowing Facebook advertisers to reach users on participating apps.



Havas Media and Seevibes introduce new social TV measurement

SocialTelevision

Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.



Which messaging apps are best for brands: study

Digital

A new white paper from IPG Media Lab outlines why Kik and Tango represent the best opportunities for brands looking to tap into the growing services now.