Articles Tagged ‘Facebook’

Instagram high on inaugural Canadian ad rollout


The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.

Industry reaction to new Facebook launch


UM’s Matt Ramella and Ignition Factory’s Nick Barbuto analyze the potential of Instant Articles, the new publisher-friendly release from Facebook.

Facebook brings carousel to mobile


The social media co is adding carousel advertising to its mobile units, as 85% of Canadians now access the site via mobile devices on a monthly basis.

CFL touches down with Whistle Sports


The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.

Facebook launches video app ads program for desktop


The social media co has added video editing functionality to the platform for select clients.

Mobile main ad driver at Facebook for Q1


The social media co reports that nearly three-quarters of its ad revenue came from mobile for the first three months of 2015.

Facebook creates ‘Blueprint’ for marketers


Details on the formalized training program, and how the social media co is now allowing interactions with new third-part apps, like Keek and Bitstrips.

Data Dive: Where is your target spending their media time?


New data from IPG Mediabrands breaks down the media habits of different age groups.

Facebook moves beyond the click


The social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.

The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign


The Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.