Articles Tagged ‘Facebook’

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Is public scrutiny enough for Facebook?

Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?

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Why the duopoly persists, by the numbers

Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?

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Facebook phasing out some ad metrics

The social media giant is altering the “relevance score” metric by adding three new figures.

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Facebook adds events to Stories

It’s the latest move in the social media giant’s attempt to get more out of the Stories format.

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What’s in store for digital outside the duopoly?

As legacy media companies and digital publishers struggle to keep up, a new report by Polar shows it could only get worse.

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Facebook makes major gains in Q4

Now, 93% of the company’s ad revenue comes from mobile advertising.

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Facebook reigns supreme with Canadians: study

Despite being most popular, the MTM’s study confirmed the trending stereotype that Facebook is most popular with older users.

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ICYMI: Adapt Media inks new partnership

Plus, new features on Facebook and gifts from the Globe.

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Facebook revamps collection tool

Lists of saved images, videos and ads are now shareable, in an effort to increase shopping and browsing on the platform.

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ICYMI: Corus signs a new podcast

Plus, Facebook has launched its Watch Party feature globally and the Supreme Court rules against a Vice journalist.

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How Vitaly spends its social marketing dollars on Black Friday

The Toronto-based jewelry designer Vitaly has rolled out extensive social campaigns to promote its brand internationally.

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Unpacking Instagram’s fake follower purge

The ACA’s Chris Williams says zeroing in on inauthentic activity is one thing, but there’s more to be done.

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Now you can find love on Facebook

Facebook Dating rolls out across Canada this week, but the company says ads will not be a part of the feature.

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Instagram courts audiences with ad, IGTV upgrades

The platform now allows IGTV videos to be shared on Stories which could increase traffic to the video feature.

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Not all media trust is equal: study

Traditional media is seen as more trustworthy, but skepticism varies across provinces and demographics.