Articles Tagged ‘Facebook’

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Execs report autoplay ads to be least effective online format: study

A new study from Quartz details the online preferences of the elusive demo.

Facebook Mobile

Facebook in 2016: Canadians love international news

The social network’s year-end data shows that Canadians have posted more about the U.S. election than its own political stories.

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New study shows Snapchat leads in social ‘stickiness’

New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.

Drake

What’s hot on Instagram in Canada: Drake, Niagara Falls and #swag

The Facebook-owned platform, which has doubled in size in the last two years, has taken a look at what’s hot this year.

Facebook audience

Industry experts call for more third-party verification on Facebook

The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.

KHP 2

Kids Help Phone goes 360

The organization’s goal was to tell a story without the use of a script, resulting in its first use of the immersive medium.

Facebook Mobile

Facebook highlights several errors, rolls out metrics fixes

The social networking site has updated several of its measurement tools and announced miscalculations on several metrics for ad clients.

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Facebook adjusts multicultural ad targeting following criticism

While the tool, which allows advertisers to market to specific ethnic groups, will remain an option, it’s been updated to curb potential discrimination, says Facebook.

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ICYMI: Facebook continues mobile growth, Canadian execs shuffle

In case you missed it: 84% of Facebook’s Q3 ad revenue was mobile and VP marketing changes at FGL Sports and Unilever.

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Facebook mobile revenue to hit $30 billion next year: study

New research by eMarketer predicts that 54% of the social media co’s ad revenue will come from outside the U.S. next year.

pixHug

New platform makes social media charitable

Talking with the co-founders of Pixhug, a platform that pairs charities and sponsors together to raise funds.

ianHewetson

Blog: The true cost of third-party verification (or lack-thereof)

Eyereturn Marketing’s Ian Hewetson says it’s time for advertisers to demand more accuracy, accountability and efficiency from their media sources.

Copied from strategy - escalator

One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

Facebook Mobile

Facebook’s new ad features focus on foot traffic

Advertisements on the social media giant will now be linked to stores’ local inventory in an effort to drive customers without leaving the app.

Daily Show

ICYMI: Globe Alliance expands, Telus brings free wifi to cabs

In case you missed it: Globe Alliance expands small business portfolio, The Daily Show is going live and Telus brings free wifi to Toronto cabs.