Articles Tagged ‘Facebook’



Why direct mail breaks through the noise

Research

A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.



Challengers rise to YouTube’s game

DigitalMobileSocial

Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.



Facebook changes meaning of a click

DigitalMobile

The company has updated its definition of cost-per-click, and will be optimizing the site to serve ads to those likely to interact with the ads.



ICYMI: Facebook draws on Snapchat

News

In case you missed it: Facebook adds features to build its teen audience; new hires at Mode Media and m/SIX.



Blog: 2D storytelling is so 2014

blogs

Ryan Van Dongen, director of connection and innovation is live from Cannes, explaining the big deal about SnapChat and Facebook’s short-term plans for 360 video.



ICYMI: Facebook’s election plans, people moves

News

In case you missed it: Facebook and CTV have partnered on exclusive content leading up to the October federal election and RadiumOne has a new director of sales.



Facebook ups quality of ads tools

DigitalSocial

The upgraded Ads Manager and Power Editor tools, aimed at speeding up ad creation and delivery, will be widely available in the coming months.



Twitter increases video focus

DigitalMobile

The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.



Facebook is tops for Canadians: MTM

DigitalMobile

Canadians’ use of social media networks was up in 2014, with Facebook as the most-used site in the country.



Instagram high on inaugural Canadian ad rollout

DigitalSocial

The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.