Articles Tagged ‘Facebook’

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Facebook adds video to Audience Network

Marketers will be able to add video to in-stream or in-article formats across the company’s third-party collection of sites.

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Instagram adds retargeting unit

Facebook has brought its Dynamic Ads to the platform, and also expanded the unit to include travel.

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Instagram expands Carousel ad unit

Advertisers are now able to add videos into the swipeable unit.

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Students are most likely to share: MTM

Over half of all Canadians report sharing a news article and link to a video within the past month.

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Day-part buying comes to Facebook

The company is aligning closer with TV buying, allowing clients to target consumers during specific periods of the day.

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Facebook targets under-delivering ads

Delivery Insights will increase transparency around the social media co’s auction and proactively identify poorly performing ads.

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ICYMI: Facebook’s emotions, Empire moving

In case you missed it: Brands are already on-board with Facebook’s new emotions, City is moving Empire and Space has signed on for more Doctor Who.

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ICYMI: Grammys down, NBA All-Star up

In case you missed it: NBA All-Star posted big ratings, Grammy numbers were down and Canadian Living has a new editor-in-chief.

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ICYMI: Facebook’s new caption tool, Yahoo hits the links

In case you missed it: Facebook has a new video ad caption tool, Yahoo has a content partnership with PGA and BNN has hired a new anchor.

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Instagram expands its video options

Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.

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Facebook sees spike in mobile ad spend

Josh Bloom of Facebook Canada on his company’s focus on giving advertisers’ actionable insights from its reservoir of data.

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The year that was meant to shine the spotlight on VR

Experts discuss limitations to the use of virtual reality in media executions in 2016.