Articles Tagged ‘Facebook’

Hopper Stories

How Hopper’s Stories strategy paid off

Growth manager Simon Lejeune said strategies are tricky for mobile-only companies.

facebookWatch

Messenger adds new tools for reaching mobile users

Product marketing lead Jessica Sherrets on its evolution from an in-app feature to a unique advertising medium.

6300ParcMontreal

ICYMI: A big move in Montreal for Publicis

Plus, Instagram hits another advertiser milestone, and Carmilla will appear on the big screen for one night only.

Pennigntons

Spotted! Penningtons dances into social video

Flash dance mobs and Facebook Live help the retailer lead a movement.

snapchat social video

Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

MartinSorrell

ICYMI: Net sales down at WPP, Facebook updates Journalism Project

Plus, Quebecor has invested in a Montreal heritage site and Cineplex has launched another location of the Rec Room.

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Walmart tweaks its back-to-school targets on Facebook

This year’s campaign went fully immersive and targeted students as well as moms.

facebookWatch

Facebook and Mediabrands Insights partner on data

Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.

facebookWatch

Facebook adds original video content with Watch

With its new platform, now available as a limited test in the U.S., the social media giant has unveiled more details on its original content strategy.

facebookShutterstock

Facebook fights unintentional clicks

The social media company adopts a two-second rule to improve Audience Network measurement.

printing press

ICYMI: Ad fires back over CRTC appeal

In case you missed it: Postmedia will use the money from its sold printing facility to pay down debt, Instagram Stories releases usage stats one year in and Will & Grace get more episodes.

Facebook audience

Facebook ad revenue jumps in Q2

The social media company posted higher daily active users and monthly active users year-over-year.

mobilePhonesShutterstock

A look ahead at Canada’s social media penetration: eMarketer

According to new North American social media numbers, 58% of Canadians will be on social media this year.

Facebook audience

Facebook’s Messenger ads go global

The expanded beta program includes single image and carousel ad units.

Facebook Instant Articles

ICYMI: Sleep Country bets on the Jays, Facebook monetizes Instant Articles

Plus, Salah Bachir adds OCAD chancellor to resume, and Black appoints two new national sales managers.