Articles Tagged ‘Facebook’



The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign

DigitalMobile

The Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.



Sport Chek and Target on what makes a good Instagram ad

DigitalMobile

Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.



Facebook expands its Audience Network

DigitalMobile

The social network’s in-app audience targeting solution is now available to all marketers, with new functionality for mobile sites.



Facebook rolling out updates to video player

DigitalMobile

Starting this week, people will be able to see how many views a video on Facebook has received, just like on YouTube.



The Verdict: Much Ado About Facebook Targeting

Social

How the Stratford Festival used new media tools to target new patrons and triple its ticket sales.



Pick your Platform: Brock Leeson dispels messaging myths

blogsMobile

From sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.



No team? No problem. Visa Canada’s targeted approach to the World Cup

DigitalSocialSponsorship

Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.



Facebook to buy LiveRail

DigitalMobile

The acquisition of LiveRail signals the social media network wants to expand its video business.



Instagram ads set to roll out in Canada

DigitalMobile

Users could begin to see sponsored posts from Canadian clients in the third quarter of this year.



How users differ across social networks: MTM

Social

Twitter users are more likely to access social media on a smartphone and over-index on heavy sports and news consumption along with LinkedIn users.