Articles Tagged ‘Facebook’

Mobile main ad driver at Facebook for Q1


The social media co reports that nearly three-quarters of its ad revenue came from mobile for the first three months of 2015.

Facebook creates ‘Blueprint’ for marketers


Details on the formalized training program, and how the social media co is now allowing interactions with new third-part apps, like Keek and Bitstrips.

Data Dive: Where is your target spending their media time?


New data from IPG Mediabrands breaks down the media habits of different age groups.

Facebook moves beyond the click


The social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.

The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign


The Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.

Sport Chek and Target on what makes a good Instagram ad


Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.

Facebook expands its Audience Network


The social network’s in-app audience targeting solution is now available to all marketers, with new functionality for mobile sites.

Facebook rolling out updates to video player


Starting this week, people will be able to see how many views a video on Facebook has received, just like on YouTube.

The Verdict: Much Ado About Facebook Targeting


How the Stratford Festival used new media tools to target new patrons and triple its ticket sales.

Pick your Platform: Brock Leeson dispels messaging myths


From sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.