Articles Tagged ‘Facebook’

NY Ad Week blog: The path to sustainable advertising


MiC publisher Mary Maddever on the quest for a kinder, gentler “Minority Report”-less future.

Facebook further aligns with TV


The social media co is now allowing video ads to be bought using total rating points.

Instagram reaches 400 million mark


The photo-sharing platform hits a numbers milestone and shares Canada-specific brand case studies for Shomi, Mercedes-Benz and the Fairmont Hotel group.

ICYMI: Scotiabank Nuit Blanche sponsors, Facebook expands Blueprint


In case you missed it: Facebook’s education program is adding new courses and Scotiabank Nuit Blanche has released its slate for sponsors for this year’s event.

Facebook goes all-in on viewability


The social media co has announced the new buying option and a partnership with MOAT Analytics around its video advertising.

ICYMI: Hollywood Suite rebrands, Twitter @TIFF


In case you missed it: Bell Media ties with TreSemme for New York Fashion Week, the Streamy Awards are hitting TV and Facebook is aiming to be more business-friendly.

Instagram adds the 30-second spot


The photo sharing platform has added new ad units as part of an update that also makes placements available to any Facebook-managed client.

Audience Network gets a boost


Facebook has introduced two successful formats to expand ad options within its mobile-app monetization platform.

Social media chatter drives purchasing: report


Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.

Facebook adds live video streaming to its celeb-centric app


Facebook looks to tighten ties between fans and public figures on its service with new live-video functionality.