Articles Tagged ‘Facebook’
Sobeys’ social-first contest invites picnickers to like national pride
The contest is a part of Sobeys summer campaign, “So Canadian,” which spans a range of social and digital tactics.
Meta launches standalone AI app
According to the tech giant, the app is powered by Llama 4, the latest version of Meta’s large language model (LLM).
Canadians spent 66% of online time in 2024 on mobile devices
Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.
People Moves: Corus executive chair Heather Shaw to retire
Plus, global strategist at TikTok Sheraz Amin starts new job with Hearst Magazine.
Meta launches new brand suitability controls
Meta is also testing the ability for businesses to turn off comments on ads.
Media Moves: New execs at Snapchat and Cogeco
While the social platform fills new creator partnerships position in Canada, while the media co. names president.
Users look to exit Meta platforms after fact-checking program cut
According to Google Trends, there’s been a surge in searches on how to remove the platform permanently.
Meta plans to axe third-party fact checking
In a move meant to increase free speech, the company is moving to the community notes system used by X.
Canadians trust brand employees over influencers: report
The the Leger DGTL 2025 study covers social media behaviours and preferences of different generational cohorts.
Brands aren’t keeping up with Baby Boomers’ digital habits: WARC
Digital extensions of offline content channels are seeing the fastest growth from this demo.
Social media shopping is catching up to ecommerce
A new report by Horizon Media shows the trend is driven by GenZ and Millennials.
Meta announces marketing tool updates
The tech giant unveils updates to its video ecosystem, creator content and GenAI tools.
Brands can now use ad-embedded chatbots on Meta
The company is powering Messenger, WhatsApp, Instagram, and Facebook with new AI-based features.
Women under 35 most likely to notice ads on social platforms
Also, TikTok and WhatsApp increased their reach while Facebook continues to decrease, according to Vividata.
Meta’s digital advertising drove a positive Q2
Total revenues reached US$39.07 billion, an increase of 22% year-over-year.
