Articles Tagged ‘Facebook’
Is public scrutiny enough for Facebook?
Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?
Why the duopoly persists, by the numbers
Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?
Facebook phasing out some ad metrics
The social media giant is altering the “relevance score” metric by adding three new figures.
Facebook adds events to Stories
It’s the latest move in the social media giant’s attempt to get more out of the Stories format.
What’s in store for digital outside the duopoly?
As legacy media companies and digital publishers struggle to keep up, a new report by Polar shows it could only get worse.
Facebook makes major gains in Q4
Now, 93% of the company’s ad revenue comes from mobile advertising.
Facebook reigns supreme with Canadians: study
Despite being most popular, the MTM’s study confirmed the trending stereotype that Facebook is most popular with older users.
ICYMI: Adapt Media inks new partnership
Plus, new features on Facebook and gifts from the Globe.
Facebook revamps collection tool
Lists of saved images, videos and ads are now shareable, in an effort to increase shopping and browsing on the platform.
ICYMI: Corus signs a new podcast
Plus, Facebook has launched its Watch Party feature globally and the Supreme Court rules against a Vice journalist.
How Vitaly spends its social marketing dollars on Black Friday
The Toronto-based jewelry designer Vitaly has rolled out extensive social campaigns to promote its brand internationally.
Unpacking Instagram’s fake follower purge
The ACA’s Chris Williams says zeroing in on inauthentic activity is one thing, but there’s more to be done.
Now you can find love on Facebook
Facebook Dating rolls out across Canada this week, but the company says ads will not be a part of the feature.
Instagram courts audiences with ad, IGTV upgrades
The platform now allows IGTV videos to be shared on Stories which could increase traffic to the video feature.
Not all media trust is equal: study
Traditional media is seen as more trustworthy, but skepticism varies across provinces and demographics.
