Articles Tagged ‘Facebook’
How Hopper’s Stories strategy paid off
Growth manager Simon Lejeune said strategies are tricky for mobile-only companies.
Messenger adds new tools for reaching mobile users
Product marketing lead Jessica Sherrets on its evolution from an in-app feature to a unique advertising medium.
ICYMI: A big move in Montreal for Publicis
Plus, Instagram hits another advertiser milestone, and Carmilla will appear on the big screen for one night only.
Spotted! Penningtons dances into social video
Flash dance mobs and Facebook Live help the retailer lead a movement.
Social networking continues to rise: study
The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.
ICYMI: Net sales down at WPP, Facebook updates Journalism Project
Plus, Quebecor has invested in a Montreal heritage site and Cineplex has launched another location of the Rec Room.
Walmart tweaks its back-to-school targets on Facebook
This year’s campaign went fully immersive and targeted students as well as moms.
Facebook and Mediabrands Insights partner on data
Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.
Facebook adds original video content with Watch
With its new platform, now available as a limited test in the U.S., the social media giant has unveiled more details on its original content strategy.
Facebook fights unintentional clicks
The social media company adopts a two-second rule to improve Audience Network measurement.
ICYMI: Ad fires back over CRTC appeal
In case you missed it: Postmedia will use the money from its sold printing facility to pay down debt, Instagram Stories releases usage stats one year in and Will & Grace get more episodes.
Facebook ad revenue jumps in Q2
The social media company posted higher daily active users and monthly active users year-over-year.
A look ahead at Canada’s social media penetration: eMarketer
According to new North American social media numbers, 58% of Canadians will be on social media this year.
Facebook’s Messenger ads go global
The expanded beta program includes single image and carousel ad units.
ICYMI: Sleep Country bets on the Jays, Facebook monetizes Instant Articles
Plus, Salah Bachir adds OCAD chancellor to resume, and Black appoints two new national sales managers.
