Articles Tagged ‘Facebook’
Facebook moves beyond the click
DigitalMobileThe social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.
The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign
DigitalMobileThe Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.
Sport Chek and Target on what makes a good Instagram ad
DigitalMobileInstagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.
Facebook expands its Audience Network
DigitalMobileThe social network’s in-app audience targeting solution is now available to all marketers, with new functionality for mobile sites.
Facebook rolling out updates to video player
DigitalMobileStarting this week, people will be able to see how many views a video on Facebook has received, just like on YouTube.
The Verdict: Much Ado About Facebook Targeting
SocialHow the Stratford Festival used new media tools to target new patrons and triple its ticket sales.
Pick your Platform: Brock Leeson dispels messaging myths
blogsMobileFrom sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.
No team? No problem. Visa Canada’s targeted approach to the World Cup
DigitalSocialSponsorshipDetails on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.
Facebook to buy LiveRail
DigitalMobileThe acquisition of LiveRail signals the social media network wants to expand its video business.
Instagram ads set to roll out in Canada
DigitalMobileUsers could begin to see sponsored posts from Canadian clients in the third quarter of this year.
