Articles Tagged ‘Facebook’

Which messaging apps are best for brands: study


A new white paper from IPG Media Lab outlines why Kik and Tango represent the best opportunities for brands looking to tap into the growing services now.

Pick your Platform: Faris Yakob on the future potential for Facebook


The co-founder of strategy consultancy Genius Steals and former chief innovation officer at MDC Partners on the potential for a new kind of medium from the social media co, following the purchase of Oculus VR.

Bud Light Digital Dreams promotes with Snapchat


The upcoming festival is targeting different segments of its audience through their corresponding social media networks, including skewing younger with the photo-based app.

Facebook officially unveils Premium Video Ads


The social media co is introducing the ads with a list of select clients after launching in beta at the end of 2013.

Omnicom signs deal with Instagram


The year-long deal is the first of its kind for the Facebook-owned platform.

Mondelez announces partnership with Facebook


The brand is shifting more money into digital and incorporating the social media site into the core of its media planning.

Seacrest’s digital head joins Facebook for entertainment role

DigitalMobilePeople Moves

Ryan Seacrest Productions’ exec VP of new media, Sibyl Goldman, has left to join Facebook as the social media company’s head of entertainment partnerships.

Third quarter sees programmatic boost: report


Media Experts has released its latest quarterly report on the state of the RTB nation, saying talk about programmatic will turn to TV buying this year.

One Last Thing: Armin Huska on Facebook buying WhatsApp


We asked the chief digital officer at Mindshare Canada to share his take on the implications of the $19 billion acquisition of the mobile messaging service.

Canadian mobile Facebook usage on the rise


About 15 million Canadians access the social network through a mobile device, and about 10 million of them do so every day.