Articles Tagged ‘Facebook’
Why agencies shouldn’t sweat Meta’s ad targeting changes
Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.
Meta removes sensitive ad targeting options
While there will be an impact on advertisers looking to do good, the company cited experts who have been pointing to the potential for misuse.
Spark Foundry wins global Facebook media review
Publicis Groupe picks up duties for all of Meta’s brands.
Will brands other than Facebook become ‘meta’?
Tech gurus Mitch Joel and Cam Wykes look beyond the name change to what it means for adoption of VR and AR.
ICYMI: Facebook rebrands to Meta
Plus, Postmedia launches an exclusive new wealth management vertical and Rogers brings new ad opportunities with Vevo launch.
Four ways brands can embrace agility this holiday
Facebook’s insights on how brands can strengthen customer connections by staying nimble
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How the federal parties have been using Facebook this election
Liberal and NDP spend with the company’s platforms alone is set to surpass total digital spending from 2019.
Five ways to diversify your creative to stand out in the new digital normal
Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach
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What’s next for media measurement in an evolving ads ecosystem
Facebook’s Swetha Subramanian on how to implement MMM in a post-cookie world
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How does your Facebook News Feed work?
A new video series ‘Let Me Explain’ has the answers
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Facebook limits advertiser targeting to youth
The safety measures also come as the social network adds three major publishers to its news innovation test.
Estee Lauder doubles down on Facebook for Shades of Canada
Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.
The first steps for Facebook’s journalism project in Canada
The News Innovation Test tries to address publisher compensation for linking to news not already on Facebook.
Canadians are on TikTok more than ever: study
The platform supplanted Facebook usage and is trending to stay that way post pandemic.
