Articles Tagged ‘YouTube’

YouTube brass tout new management and monetization tools


A creator management app and built-in crowdfunding platform are among the new tools launching soon.

Sears Canada debuts shoppable spot


The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”

Every company needs to be a tech co: study


A new report from JWT highlights the top mobile trends on the horizon.

Watching video makes up 29% of all time spent online: MTM


Media Technology Monitor’s analysis of the English-language market in Canada highlights the growing popularity of streaming video.

Digital spinoffs of popular primetime shows debut during Olympics


NBC launches multiple web series creatively linked to four of its shows that will stream on YouTube and

Is YouTube really a “huge missed opportunity” for beauty brands?


Jodi Brown, director of content at Mediacom weighs in on a recent study that suggests influential vloggers are being overlooked.

CBC goes cross-platform for Sochi sponsorships


Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen the viewers choose to use.

Google names new head of YouTube

People Moves

Susan Wojcicki, who was hosting company operations in her Menlo Park, Ca., garage when it first incorporated in 1998, is being moved from her current post as SVP of advertising.

Super Bowl ads a score for YouTube


Big budgets, big stars, big promos? Super Bowl ads are a form of entertainment. Google stats show how streaming them online is changing the game. launches shoppable video hub


The how-to video website offers lifestyle brands direct product placement opportunities for viewers to buy as they watch.