Articles Tagged ‘YouTube’



Google introduces shoppable ads on YouTube

Mobile

The company has introduced TrueView for Shopping, which aims to connect brands more directly with consumers.



Penguin chases YouTube digital celebrities

Digital

Searching for new material, Penguin Canada ties up with Blue Ant Media to seek out digital celebrities and their massive fan followings.



To see or not to see: ad viewability study

DigitalResearch

In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.



Corus brings W stars to Kin

DigitalMobileTelevision

Hockey Wives‘ Maripier Morin and Game of Homes‘ Cheryl Torrenueva are each getting their own channel on the Kin Community MCN, the first W Network stars to sign onto the digital platform.



CFL touches down with Whistle Sports

Social

The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.



A Canadian POV on the US NewFronts

DigitalMobile

Dentsu Aegis Network’s Genevieve Guay and Will Oatley distill the Yahoo!, AOL and YouTube presentations from New York.



YouTube updates TrueView

DigitalMobile

The company is making the unit available on its DoubleClick marketplace, and adding increased interactive options.



BroadbandTV teams with analytics company

DigitalMobile

The MCN-owner has signed with Social Blade, making its services available to creators who use the analytics.



Do YouTube stars help brand lift?

DigitalMobile

Google Canada’s Christos Nikitopoulos on the launch of the You Tube-focused Google Preferred program in Canada and how it has performed stateside.



Data Dive: Where is your target spending their media time?

Research

New data from IPG Mediabrands breaks down the media habits of different age groups.