Articles Tagged ‘YouTube’



The Creator Class seeks to reach millennials

Digital

Produced by studio house Free, the new content platform has partnered with Canon for its launch and wants to work with brands that want to create culture, not ads.



YouTube gets personal with music service

DigitalMobile

The company is customizing its ad-supported offering and also launching Music Key, its long-awaited subscription service.



CFL trades in helmets for Jenga and Battleship

Digitalscreening-room

The football league is producing new YouTube series to reach younger audiences.



Brands, know thy creators

screening-roomSponsorship

AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.



How Kotex became a YouTube exec producer

Digitalscreening-room

Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.



Bite On Mondo series to air on Teletoon

DigitalTelevision

The half-hour, 26-episode series will feature content from the animated comedy shorts pitch program of the same name from Mondo Media, Blue Ant and YouTube.



Mondelez makes formal video commitment with Google

DigitalMobile

The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.



Maker bows Just For Laughs YouTube channel

DigitalMobile

Featuring never-before-seen footage from the Just For Laughs archives from comedians such as Dave Chappelle, Louis C.K. and Jon Stewart, it joins Just For Laughs’ other Maker-managed channel, Gags.



Terse exchange between CRTC, Google sets stage for TV hearing

DigitalTelevision

The CRTC’s Let’s Talk TV hearing opened with Google voicing its opposition to online regulation.



BroadbandTV extends NBA agreement

DigitalMobile

Founder and CEO Shahrzad Rafati says the Vancouver-based tech company will now also assist the NBA’s official YouTube channel.