The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.
The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.
W View has created its first multi-creator series, aiming to build its presence over the summer months.
Hockey Wives‘ Maripier Morin and Game of Homes‘ Cheryl Torrenueva are each getting their own channel on the Kin Community MCN, the first W Network stars to sign onto the digital platform.
Dentsu Aegis Network’s Genevieve Guay and Will Oatley distill the Yahoo!, AOL and YouTube presentations from New York.
The company is making the unit available on its DoubleClick marketplace, and adding increased interactive options.