Articles Tagged ‘YouTube’



YouTube updates TrueView

DigitalMobile

The company is making the unit available on its DoubleClick marketplace, and adding increased interactive options.



BroadbandTV teams with analytics company

DigitalMobile

The MCN-owner has signed with Social Blade, making its services available to creators who use the analytics.



Do YouTube stars help brand lift?

DigitalMobile

Google Canada’s Christos Nikitopoulos on the launch of the You Tube-focused Google Preferred program in Canada and how it has performed stateside.



Data Dive: Where is your target spending their media time?

Research

New data from IPG Mediabrands breaks down the media habits of different age groups.



ELuxe taps into the influence of YouTubers

DigitalMobile

YouTubers and brands can get involved with Reelstyle.co, a new merchandise site from the company.



Garnier puts new launch in hands of influencers

DigitalMobilescreening-room

The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.



BroadbandTV launches new YouTube channel Opposition

Digital

The YouTube aggregator will retain ownership of the network, with hip hop artists providing content and receiving a split on the advertising revenue.



L’Oreal inks integration deal with eTalk for The Brush Contest

DigitalPrintscreening-roomTelevision

Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.



The Creator Class seeks to reach millennials

Digital

Produced by studio house Free, the new content platform has partnered with Canon for its launch and wants to work with brands that want to create culture, not ads.



YouTube gets personal with music service

DigitalMobile

The company is customizing its ad-supported offering and also launching Music Key, its long-awaited subscription service.