Articles Tagged ‘YouTube’



Brands, know thy creators

screening-roomSponsorship

AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.



How Kotex became a YouTube exec producer

Digitalscreening-room

Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.



Bite On Mondo series to air on Teletoon

DigitalTelevision

The half-hour, 26-episode series will feature content from the animated comedy shorts pitch program of the same name from Mondo Media, Blue Ant and YouTube.



Mondelez makes formal video commitment with Google

DigitalMobile

The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.



Maker bows Just For Laughs YouTube channel

DigitalMobile

Featuring never-before-seen footage from the Just For Laughs archives from comedians such as Dave Chappelle, Louis C.K. and Jon Stewart, it joins Just For Laughs’ other Maker-managed channel, Gags.



Terse exchange between CRTC, Google sets stage for TV hearing

DigitalTelevision

The CRTC’s Let’s Talk TV hearing opened with Google voicing its opposition to online regulation.



BroadbandTV extends NBA agreement

DigitalMobile

Founder and CEO Shahrzad Rafati says the Vancouver-based tech company will now also assist the NBA’s official YouTube channel.



MTV show moves online, enlisting corporate sponsors

Digital

As a YouTube series The Buried Life will create inspirational, branded videos for the likes of The Weinstein Co. and Contiki.



YouTube brass tout new management and monetization tools

DigitalMobilescreening-room

A creator management app and built-in crowdfunding platform are among the new tools launching soon.



Sears Canada debuts shoppable spot

DigitalTelevision

The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”