Articles Tagged ‘YouTube’

NY Ad Week: Leo Burnett #winsbig at MIXX awards


YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.

Closing the conversion gap on YouTube


The online video platform has expanded its shopping ads format, the scope of its app promotion, as well as the reach of its measuring solution.

New Google ad products target right time, right place


The company has launched two new products during AdWeek, highlighting its focus on reaching customers when it most matters.

Rogers Radio to air the best of YouTube music


Blake Carter and Adam Wylde (pictured) of KiSS 92.5 will be hosting YouTube Hits, bringing top liners and emerging artists on the digital platform to youth radio listeners.

Video-hungry Canadians prompted expansion: Virool

DigitalPeople Moves

Former AOL Canada head of sales Alicia Elliott is working to promote the video sharing platform to publishers and marketers in the Canadian market.

Challengers rise to YouTube’s game


Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.

Twitter increases video focus


The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.

YouTube takes on Amazon


The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.

Creators, assemble!


W View has created its first multi-creator series, aiming to build its presence over the summer months.

Google introduces shoppable ads on YouTube


The company has introduced TrueView for Shopping, which aims to connect brands more directly with consumers.