Articles Tagged ‘YouTube’

julian-o-hayon-156143

OTT viewing, video sharing rising: report

Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.

By: Gil C / Shutterstock.com

Google boosts extension, measurement options

The tech giant will be partnering with market research company IRI to expand its Brand Lift measurement tool.

Rawpixel Unsplash

Netflix rules for drama, CBC for online news: study

The CBC was the most popular source of news content, according to the latest report from Media Technology Monitor.

googleShutterstock

Google’s ad revenue soars in second quarter

Google’s parent company, Alphabet, reported over $32 billion in revenue, an increase of 26% year-over-year.

rachit-tank-625173-unsplash (1)

YouTube launches Premium, Music platforms in Canada

YouTube Music and Youtube Premium arrived in Canada Monday after having existed in the U.S. market since 2015.

Pinewood-Studios-Toronto

ICYMI: Bell’s Pinewood deal closes, YouTube rejigs Red

Plus, CBC refreshes its BC call-in show format.

By: Gil C / Shutterstock.com

YouTube updates its Google Preferred product

Platform changes include a commitment to human-reviewed content.

lilly coca cola

Studio71 creates brand safety product

Context uses a combination of AI and human supervision to determine what content is safe for advertisers to pair with.

By: Gil C / Shutterstock.com

YouTube’s new ad unit keeps it short and skippable

The skippable six-second bumper is being marketed as a high-reach, low-CPM option.

loganpaul1

Buyers on board with YouTube monetization changes

Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.

YT1

YouTube revamps its Ads Leaderboard formula

Organic views now carry more weight to benefit the ads Canadians opt to watch.

Jonathan  Davids Influicity

Blog: Five ways to maintain strong influencer relationships

Jonathan Davids offers a plan to keep influencer relationships on the positive side.

ilya-ilyukhin-262542

Spotify gaining in the battle for listeners: study

According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.

simon-abrams-286276

Streaming music services growing in popularity: study

Plus, despite the global reach of online radio, listeners still prefer local content.

shutterstock_489276580

Online video penetration flat: study

The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.