Articles Tagged ‘YouTube’

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ICYMI: Bell’s Pinewood deal closes, YouTube rejigs Red

Plus, CBC refreshes its BC call-in show format.

By: Gil C / Shutterstock.com

YouTube updates its Google Preferred product

Platform changes include a commitment to human-reviewed content.

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Studio71 creates brand safety product

Context uses a combination of AI and human supervision to determine what content is safe for advertisers to pair with.

By: Gil C / Shutterstock.com

YouTube’s new ad unit keeps it short and skippable

The skippable six-second bumper is being marketed as a high-reach, low-CPM option.

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Buyers on board with YouTube monetization changes

Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.

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YouTube revamps its Ads Leaderboard formula

Organic views now carry more weight to benefit the ads Canadians opt to watch.

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Blog: Five ways to maintain strong influencer relationships

Jonathan Davids offers a plan to keep influencer relationships on the positive side.

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Spotify gaining in the battle for listeners: study

According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.

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Streaming music services growing in popularity: study

Plus, despite the global reach of online radio, listeners still prefer local content.

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Online video penetration flat: study

The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.

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Why D’Italiano is singing a more digital tune

The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.

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Ad safety: Isn’t this the Google we created?

Sarah Ivey from Agents of Necessity on how the industry made the digital media unicorns that are now having their feet held to the fire.

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CBC adds new web series on first responders

Save Me, starring Queer as Folk‘s Fab Filippo, is hosted on YouTube and dives into the world of professionals dealing with medial emergencies.

By: Gil C / Shutterstock.com

Are YouTube’s new safeguards enough to clear up the controversy?

Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?

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Stop making rubbish ads and know your numbers: BCON Expo takeaways

From media leads and marketers pleading to keep your TV spot off Facebook to the future of influencer relationships, the top tips from this year’s deep dive into the world of branded content.