Articles Tagged ‘YouTube’

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Stop making rubbish ads and know your numbers: BCON Expo takeaways

From media leads and marketers pleading to keep your TV spot off Facebook to the future of influencer relationships, the top tips from this year’s deep dive into the world of branded content.

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YouTube brand fallout: the Canadian impact

The brands that have confirmed ad spend has been paused in the market and where we go from here.

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ICYMI: New hosts for the Junos, Twitter adds analytics for Moments

In case you missed it: Brian Adams and Russell Peters will headline the Junos, brands and users alike can track their Twitter Moments, and YouTube breaks down the video habits of working-age women.

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With one billion hours of daily watching, how does YouTube stack up in Canada?

Research indicates that the Google-owned giant dominates the social space in Canada – but it might not necessarily be because of the quality of the content.

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Google commits to MRC audit for YouTube views

As calls for digital media companies to become more transparent with metrics mount, the tech giant joins Facebook in its commitment to an audit.

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Google adds cross-platform ad muting

The update is paired with YouTube changes including a reduction in relying on pixels and cookies as it gravitates to cloud-based tracking.

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Canada gets first peek at YouTube’s new sharing feature

A new chat feature, designed to “reduce friction” in sharing videos, will roll out in Canada first due to the country’s high rate of mobile video sharing.

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Canadians’ number-one music streamer is YouTube: study

A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.

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YouTube names up-and-coming Canadian creators

A total of 15 YouTubers have been selected as part of the platform’s NextUp program to learn how to market themselves and grow their audiences.

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NYX goes 360 with experimental makeup campaign

The makeup brand used immersive video for the first time in order to embrace a more experimental nature with its digital presence.

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YouTube ups ad offerings

Two new ad options and a series from George Stroumboulopoulos were unveiled at last night’s Toronto event.

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Blog: Making sense of influencer pricing

Influicity founder and CEO Jonathan Davids breaks down the basics of how exactly you should be calculating your online celebrity costs.

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Hilton reaches for the millennial wallet

The hotel chain is kick-starting its youth focus with a HuffPost Canada-hosted series that shows locals how to live like tourists.

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ICYMI: Dentsu Media’s new director, Facebook’s mammoth ad share

In case you missed it: Veronik L’Heureux has been promoted at Dentsu Media, Facebook is expected to take the lion’s share of global ad revenue in 2016 and Travel Alberta is helping visitors catch Pokemon.

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Toyota signs with YouTube FanFest

The car co marks the first sponsor for the event, which is moving from Yonge-Dundas Square to the Molson Canadian Amphitheatre.