Articles Tagged ‘YouTube’
Garnier puts new launch in hands of influencers
DigitalMobilescreening-roomThe L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.
BroadbandTV launches new YouTube channel Opposition
DigitalThe YouTube aggregator will retain ownership of the network, with hip hop artists providing content and receiving a split on the advertising revenue.
L’Oreal inks integration deal with eTalk for The Brush Contest
DigitalPrintscreening-roomTelevisionDetails on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.
The Creator Class seeks to reach millennials
DigitalProduced by studio house Free, the new content platform has partnered with Canon for its launch and wants to work with brands that want to create culture, not ads.
YouTube gets personal with music service
DigitalMobileThe company is customizing its ad-supported offering and also launching Music Key, its long-awaited subscription service.
CFL trades in helmets for Jenga and Battleship
Digitalscreening-roomThe football league is producing new YouTube series to reach younger audiences.
Brands, know thy creators
screening-roomSponsorshipAsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.
How Kotex became a YouTube exec producer
Digitalscreening-roomWhy the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.
Bite On Mondo series to air on Teletoon
DigitalTelevisionThe half-hour, 26-episode series will feature content from the animated comedy shorts pitch program of the same name from Mondo Media, Blue Ant and YouTube.
Mondelez makes formal video commitment with Google
DigitalMobileThe new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.
