Articles Tagged ‘YouTube’

Cineplex-AMC Theatres- and Cineplex Digital Media Partner to Ele

ICYMI: Cineplex strikes a U.S. deal, Snap rolls out new originals

Plus, YouTube partners with Ticketmaster, Eventbrite to make ticket purchasing easier for Canadians.

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ICYMI: Politics trend in the podcast world, Google grows in Kitchener

Plus, YouTube launches a Fashion channel with style content creators, industry collaborations and inside access.

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YouTube could be removing ads targeted at kids

Big changes could be coming to the popular platform, and two experts say brands need to better understand changing data and targeting policies.

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Most podcast consumption isn’t done on a listening platform

A study has found that the most popular platform for podcasts in Canada is YouTube – but does that mean video ads are an opportunity?

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YouTube the favourite video source for youth: study

With more than 98% of Canadian kids consuming video content monthly, the free video platform reigns among those two to 17 years old.

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Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.

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Kids are tech-savvy, but some are still traditionalists: study

Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.

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ICYMI: YouTube updates policies

Plus, TSN announces its MLS schedule.

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Studio71 beefs up partnership team

The digital company will also focus on further developing its relationship with Starcom/Spark.

By: Gil C / Shutterstock.com

YouTube, DoubleVerify partner on brand safety

The partnership aims to boost campaign success through both brand safety and suitability.

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YouTube rolls out ad pods

The company got a warm reception from some advertisers for its new double-stacked ‘ad pods’ format.

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OTT viewing, video sharing rising: report

Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.

By: Gil C / Shutterstock.com

Google boosts extension, measurement options

The tech giant will be partnering with market research company IRI to expand its Brand Lift measurement tool.

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Netflix rules for drama, CBC for online news: study

The CBC was the most popular source of news content, according to the latest report from Media Technology Monitor.

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Google’s ad revenue soars in second quarter

Google’s parent company, Alphabet, reported over $32 billion in revenue, an increase of 26% year-over-year.