Articles Tagged ‘YouTube’

CRTC hearings: Old regulatory models stifle innovation, Google argues

Plus, Corus, Rogers and Bell make their cases during the first week of hearings.

Google urges ‘restraint’ in CRTC’s online regulation

Plus, APTN raised concerns about the level of collaboration within the Canadian media industry.

Upfronts 2025: YouTube touts AI integration, growing NFL partnership

The streamer also emphasized the influence of creators and demonstrated its impact on culture.

NewFronts 2025: YouTube puts the spotlight on creators

YouTube will also be bringing partnership ads to Display & Video 360.

Canadians spent 66% of online time in 2024 on mobile devices

Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.

Sephora Canada enlisting influencers to join its squad

The beauty retailer is focusing its search on micro and mid-level creators, primarily on Instagram, TikTok and YouTube.

Homz.io and real estate developers ditch American social media

The homebuyer web portal cited the political climate and general dissatisfaction for the move.

Media News: TikTok returns to Apple and Google stores

Meanwhile, Reddit will launch an enhanced search experience this year and YouTube incorporates a new AI tool.

YouTube brings its creator takeover ad unit to Canada

Advertisers can now buy 100% of the ad inventory of some of YouTube’s biggest creator channels.

Flip is gaining in popularity as TikTok’s future remains hazy

Chinese app RedNote is seeing its numbers grow exponentially, too.

Creator ads on social networks drive results across the entire funnel: study

Snapchat’s latest report analyzes the impact that creator-brand partnerships have on shopping habits.

Social media platforms respond to TikTok ban with upgrades

The updates come as TikTok’s future remains uncertain in the U.S.

By: Gil C / Shutterstock.com

Deadpool and Wolverine, Trump and Harris topped YouTube content

The year also saw an upsurge in content creators from Quebec taking to the platform.

CBC partners with celebs for first “unified” holiday campaign

The broadcaster is encouraging viewers to donate to their local food banks.

Brands aren’t keeping up with Baby Boomers’ digital habits: WARC

Digital extensions of offline content channels are seeing the fastest growth from this demo.