The company is making the unit available on its DoubleClick marketplace, and adding increased interactive options.
Google Canada’s Christos Nikitopoulos on the launch of the You Tube-focused Google Preferred program in Canada and how it has performed stateside.
The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.
The YouTube aggregator will retain ownership of the network, with hip hop artists providing content and receiving a split on the advertising revenue.
Produced by studio house Free, the new content platform has partnered with Canon for its launch and wants to work with brands that want to create culture, not ads.
The company is customizing its ad-supported offering and also launching Music Key, its long-awaited subscription service.