Articles Tagged ‘YouTube’
Will updates from social players draw influencers away from YouTube?
Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.
Kids are tech-savvy, but some are still traditionalists: study
Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.
ICYMI: YouTube updates policies
Plus, TSN announces its MLS schedule.
Studio71 beefs up partnership team
The digital company will also focus on further developing its relationship with Starcom/Spark.
YouTube, DoubleVerify partner on brand safety
The partnership aims to boost campaign success through both brand safety and suitability.
YouTube rolls out ad pods
The company got a warm reception from some advertisers for its new double-stacked ‘ad pods’ format.
OTT viewing, video sharing rising: report
Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.
Google boosts extension, measurement options
The tech giant will be partnering with market research company IRI to expand its Brand Lift measurement tool.
Netflix rules for drama, CBC for online news: study
The CBC was the most popular source of news content, according to the latest report from Media Technology Monitor.
Google’s ad revenue soars in second quarter
Google’s parent company, Alphabet, reported over $32 billion in revenue, an increase of 26% year-over-year.
YouTube launches Premium, Music platforms in Canada
YouTube Music and Youtube Premium arrived in Canada Monday after having existed in the U.S. market since 2015.
ICYMI: Bell’s Pinewood deal closes, YouTube rejigs Red
Plus, CBC refreshes its BC call-in show format.
YouTube updates its Google Preferred product
Platform changes include a commitment to human-reviewed content.
Studio71 creates brand safety product
Context uses a combination of AI and human supervision to determine what content is safe for advertisers to pair with.
YouTube’s new ad unit keeps it short and skippable
The skippable six-second bumper is being marketed as a high-reach, low-CPM option.
