Articles Tagged ‘YouTube’

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Google commits to MRC audit for YouTube views

As calls for digital media companies to become more transparent with metrics mount, the tech giant joins Facebook in its commitment to an audit.

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Google adds cross-platform ad muting

The update is paired with YouTube changes including a reduction in relying on pixels and cookies as it gravitates to cloud-based tracking.

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Canada gets first peek at YouTube’s new sharing feature

A new chat feature, designed to “reduce friction” in sharing videos, will roll out in Canada first due to the country’s high rate of mobile video sharing.

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Canadians’ number-one music streamer is YouTube: study

A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.

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YouTube names up-and-coming Canadian creators

A total of 15 YouTubers have been selected as part of the platform’s NextUp program to learn how to market themselves and grow their audiences.

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NYX goes 360 with experimental makeup campaign

The makeup brand used immersive video for the first time in order to embrace a more experimental nature with its digital presence.

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YouTube ups ad offerings

Two new ad options and a series from George Stroumboulopoulos were unveiled at last night’s Toronto event.

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Blog: Making sense of influencer pricing

Influicity founder and CEO Jonathan Davids breaks down the basics of how exactly you should be calculating your online celebrity costs.

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Hilton reaches for the millennial wallet

The hotel chain is kick-starting its youth focus with a HuffPost Canada-hosted series that shows locals how to live like tourists.

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ICYMI: Dentsu Media’s new director, Facebook’s mammoth ad share

In case you missed it: Veronik L’Heureux has been promoted at Dentsu Media, Facebook is expected to take the lion’s share of global ad revenue in 2016 and Travel Alberta is helping visitors catch Pokemon.

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Toyota signs with YouTube FanFest

The car co marks the first sponsor for the event, which is moving from Yonge-Dundas Square to the Molson Canadian Amphitheatre.

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ICYMI: Layoffs at Vancouver magazines, ad blocking to rise in the U.S.

In case you missed it: High-level layoffs at Western Living and Vancouver Magazine, ad blocking is set to jump in the U.S. and WPP’s Sorrell on the impact of Brexit.

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YouTube unveils new video ad products

From on-site directors to a new app, the video site has launched new tools that aim to make it easier for small businesses to create ads with the platform.

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Air Canada digi-targets potential U.S. expats

Tapping into anxiety around U.S. election, the airline launches a lighthearted digital and social campaign inviting Americans to give Canada try.

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NewFronts: Big Bird and the NBA join YouTube in New York

The Google streamer announced programmatic guaranteed for DoubleClick Bid Manager, and also unveiled partnerships with the NBA and Sesame Street.