Articles Tagged ‘YouTube’

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Canadians’ number-one music streamer is YouTube: study

A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.

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YouTube names up-and-coming Canadian creators

A total of 15 YouTubers have been selected as part of the platform’s NextUp program to learn how to market themselves and grow their audiences.

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NYX goes 360 with experimental makeup campaign

The makeup brand used immersive video for the first time in order to embrace a more experimental nature with its digital presence.

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YouTube ups ad offerings

Two new ad options and a series from George Stroumboulopoulos were unveiled at last night’s Toronto event.

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Blog: Making sense of influencer pricing

Influicity founder and CEO Jonathan Davids breaks down the basics of how exactly you should be calculating your online celebrity costs.

Like A Tourist HuffPost Hilton

Hilton reaches for the millennial wallet

The hotel chain is kick-starting its youth focus with a HuffPost Canada-hosted series that shows locals how to live like tourists.

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ICYMI: Dentsu Media’s new director, Facebook’s mammoth ad share

In case you missed it: Veronik L’Heureux has been promoted at Dentsu Media, Facebook is expected to take the lion’s share of global ad revenue in 2016 and Travel Alberta is helping visitors catch Pokemon.

By: Gil C / Shutterstock.com

Toyota signs with YouTube FanFest

The car co marks the first sponsor for the event, which is moving from Yonge-Dundas Square to the Molson Canadian Amphitheatre.

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ICYMI: Layoffs at Vancouver magazines, ad blocking to rise in the U.S.

In case you missed it: High-level layoffs at Western Living and Vancouver Magazine, ad blocking is set to jump in the U.S. and WPP’s Sorrell on the impact of Brexit.

By: Gil C / Shutterstock.com

YouTube unveils new video ad products

From on-site directors to a new app, the video site has launched new tools that aim to make it easier for small businesses to create ads with the platform.

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Air Canada digi-targets potential U.S. expats

Tapping into anxiety around U.S. election, the airline launches a lighthearted digital and social campaign inviting Americans to give Canada try.

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NewFronts: Big Bird and the NBA join YouTube in New York

The Google streamer announced programmatic guaranteed for DoubleClick Bid Manager, and also unveiled partnerships with the NBA and Sesame Street.

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YouTube opens Toronto studio

Mark Swierszcz has moved from Bell Media to Google Canada to lead the space.

Studio B

Studio B project seeks out digital creator community

On its 10th birthday, Montreal-based Bicom Communications launches a four-month project to deepen its access to digital creators.

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Mobile games, eSports rule YouTube in 2015

According to its year-in-review, 20 of the top 100 channels in Canada were gaming-related.