Articles Tagged ‘YouTube’

DS2

CRTC, NFB’s French-market discoverability event

The two organizations are co-hosting the second round of the pre-discoverability summit focusing on the French-language content market.

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OMNI readies Sudden Master

The digital exclusive will launch on YouTube at 10 p.m. on Nov. 8, coinciding with the broadcast premiere of Blood and Water.

IABMIXXLikeAGirl

NY Ad Week: Leo Burnett #winsbig at MIXX awards

YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.

brandlift

Closing the conversion gap on YouTube

The online video platform has expanded its shopping ads format, the scope of its app promotion, as well as the reach of its measuring solution.

Google announcment 1 adweek

New Google ad products target right time, right place

The company has launched two new products during AdWeek, highlighting its focus on reaching customers when it most matters.

Rogers Radio

Rogers Radio to air the best of YouTube music

Blake Carter and Adam Wylde (pictured) of KiSS 92.5 will be hosting YouTube Hits, bringing top liners and emerging artists on the digital platform to youth radio listeners.

Alicia Elliott

Video-hungry Canadians prompted expansion: Virool

Former AOL Canada head of sales Alicia Elliott is working to promote the video sharing platform to publishers and marketers in the Canadian market.

Facebook suggested videos

Challengers rise to YouTube’s game

Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.

twitterVideo

Twitter increases video focus

The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.

youtube gaming

YouTube takes on Amazon

The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.

youtube, creator, video

Creators, assemble!

W View has created its first multi-creator series, aiming to build its presence over the summer months.

Trueview wayfair campaign

Google introduces shoppable ads on YouTube

The company has introduced TrueView for Shopping, which aims to connect brands more directly with consumers.

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Penguin chases YouTube digital celebrities

Searching for new material, Penguin Canada ties up with Blue Ant Media to seek out digital celebrities and their massive fan followings.

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To see or not to see: ad viewability study

In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.

kinWNetwork

Corus brings W stars to Kin

Hockey Wives‘ Maripier Morin and Game of Homes‘ Cheryl Torrenueva are each getting their own channel on the Kin Community MCN, the first W Network stars to sign onto the digital platform.