Articles Tagged ‘YouTube’

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New Google ad products target right time, right place

The company has launched two new products during AdWeek, highlighting its focus on reaching customers when it most matters.

Rogers Radio

Rogers Radio to air the best of YouTube music

Blake Carter and Adam Wylde (pictured) of KiSS 92.5 will be hosting YouTube Hits, bringing top liners and emerging artists on the digital platform to youth radio listeners.

Alicia Elliott

Video-hungry Canadians prompted expansion: Virool

Former AOL Canada head of sales Alicia Elliott is working to promote the video sharing platform to publishers and marketers in the Canadian market.

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Challengers rise to YouTube’s game

Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.

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Twitter increases video focus

The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.

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YouTube takes on Amazon

The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.

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Creators, assemble!

W View has created its first multi-creator series, aiming to build its presence over the summer months.

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Google introduces shoppable ads on YouTube

The company has introduced TrueView for Shopping, which aims to connect brands more directly with consumers.

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Penguin chases YouTube digital celebrities

Searching for new material, Penguin Canada ties up with Blue Ant Media to seek out digital celebrities and their massive fan followings.

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To see or not to see: ad viewability study

In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.

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Corus brings W stars to Kin

Hockey Wives‘ Maripier Morin and Game of Homes‘ Cheryl Torrenueva are each getting their own channel on the Kin Community MCN, the first W Network stars to sign onto the digital platform.

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CFL touches down with Whistle Sports

The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.

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A Canadian POV on the US NewFronts

Dentsu Aegis Network’s Genevieve Guay and Will Oatley distill the Yahoo!, AOL and YouTube presentations from New York.

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YouTube updates TrueView

The company is making the unit available on its DoubleClick marketplace, and adding increased interactive options.

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BroadbandTV teams with analytics company

The MCN-owner has signed with Social Blade, making its services available to creators who use the analytics.