ICYMI: Stingray taps Leger to measure audio OOH

Plus, Teads extends its partnership with publisher Future into Canada.
pexels-anna-shvets-3962292

Stingray and Leger partner to gauge impact of in-store audio ads

Audio company Stingray is continuing its efforts to prove the effectiveness of in-store audio advertising by partnering with research firm Leger on surveys .

Best known to consumers for its music-focused TV channels, Stingray also operates a retail audio network that provides syndicated music to stores. The company has recently been investing in advertising capabilities within this network to seize upon the opportunity in audio OOH, including partnering with Hivestack to begin offering in-store audio ads programmatically.

Stingray is also working with COMMB to measure effectiveness in terms of things like impressions per day, transaction volume and dwell time, but the partnership with Leger aims to add more data and strategic insights through a series of polling and surveys.

TSN brings 5G View to Jets games

Bell has brought its immersive sports viewing experience to more teams, adding the Winnipeg Jets games to the lineup of broadcasts that can be viewed with TSN 5G View.

Fans with a TSN subscription and a Bell 5G mobile device will be able to pause, rewind, zoom-in and change camera angles during live game broadcasts and on-demand highlights.

While Rogers holds the national broadcast rights for the NHL in Canada, Bell has rights to a selection of regional games; this season, its scheduled included 60 Winnipeg Jets games on TSN3.

TSN 5G View debuted for its Montreal Canadiens regional broadcasts last year, later expanding to include the Toronto Maple Leafs and Toronto Raptors games it holds the rights to.

Future Extends Partnership With Teads Into Canada

Global media platform Teads has extended its partnership with publisher Future into Canada.

Future’s titles include TechRadar, Marie Claire and Cycling news, and have a combined 11 million unique monthly users, according to ComScore. Future opened a Toronto office last year.

Teads had already partnered with Future to provide its advertising technology in the U.S., U.K. and Australia. The new partnership extends that relationship to audiences in Canada. Like those other deals, Teads has exclusivity in Canada and covers a full range of monetization opportunities, including display and video ads.