QSRs dominate TV ad landscape, led by Tim Hortons: AdEase
Tims takes the top spot in latest AdEase report, while The Brick Warehouse and Crave TV follow closely.
Kinetiq and NLogic partner to magnify TV ad insights
The integration gives advertisers extensive visibility into ad placements, flighting patterns and competitive behaviour.
Lesley Conway named head of Walmart Connect
The former Mindshare Canada CEO will oversee Canadian strategic direction of the ad platform.
TVA announces more job cuts
The broadcaster warns about the weakening of Quebec’s television industry and calls for government support.
Moisson Montréal ventures into media buying for first time
The organization’s first-ever awareness campaign makes food insecurity visible by using a small shopping cart.
UM named media agency of record for 7-Eleven
The IPG Mediabrands agency will drive a full-funnel, cross-channel strategy for the convenience retailer.
Toyota and Subway battle for top spot in AdEase radio ad ranking
The automaker shifts into high gear with 6,133 ad occurrences, while Subway and IKEA follow closely.
2025 Canadian Out-of-Home Awards unveil winners
Canadian brand Greenfield Natural Meat Co. among the recipients.
OLG returns as presenting sponsor of Beaches Jazz Festival
The brand says the festival helps them underscore that 100% of the company’s profits go back to Ontario.
Industry News: Acast launches Talent-Voiced ads
Plus, Bell and Zoom open collaboration platform with AI Companion.
Upfronts 2025: YouTube touts AI integration, growing NFL partnership
The streamer also emphasized the influence of creators and demonstrated its impact on culture.
CMDC launches new campaign to champion local media
The initiative aims to encourage collaborative action in the face of economic pressures and misinformation.
Tims soars to second place with Ryan Reynolds campaign: AdEase TV
The Brick Warehouse was the most active advertiser for the week of May 5 to 11.
ATN expands channel roster in Western Canada
The broadcaster is growing from 12 to 54 channels, with programming in several different South Asian languages.
Upfronts 2025: Netflix unveils series of ad formats
The platform is also allowing advertisers to incorporate their first-party data against its audience.
