Is GroupM being dismantled? Reports point to rebrand and restructuring
WPP individual agencies would house dedicated client teams, but no longer operate as distinct business units.
NewFronts 2025: Meta tests ad tools on Instagram, Facebook, Threads
The announcement follows a surge in Reels engagement over the last year, the platform says.
NewFronts 2025: YouTube puts the spotlight on creators
YouTube will also be bringing partnership ads to Display & Video 360.
Bell Media sees continued YoY revenue increase
However, that operating revenue decreased from last quarter’s Q4 2024 results, which were $832 million
People Moves: Dentsu Americas media CEO leaving agency
Plus, Sparks Foundry announces a new SVP of media planning.
NewFronts 2025: Snap welcomes brands into Sponsored Chat
The social media platform also unveiled Promoted Places, which allows brands to appear on the Snap Map with highlighted locations.
The SDP partners with SportChek to broadcast from Maple Leaf Square
The NHL playoff collaboration was developed by Rogue Sports, SDPN’s sponsorship sales partner.
Why National Bank is partnering with Elle to launch women’s magazine
The brand seeks to change the way women and money are portrayed in traditional female publications.
AutoTrader signs multi-year Canadian deal with the NHL
The brand will gain prominence on Digital Enhanced Dasherboards during regular season and playoff games in Canada.
Spotted! Rona brings good luck to hockey fans with ‘Knock on Wood’
The brand aims to drive employee engagement as part of its new sentiment-based positioning.
Brooke Leland among Canadians selected as Cannes Lions shortlist jury
In total, 79 industry experts were named to the shortlist jury.
NewFronts 2025: Samsung Ads debuts Samsung Television Network
The company also unveiled its lineup of interactive, data-driven solutions, including GameBreaks and Data+.
NewFronts 2025: LinkedIn evolves into a B2B streaming hub
The social media company’s shift was informed by a survey that found 71% of B2B buyers are millennials or Gen Z.
PHD Canada names Cory Peters chief media officer
In this newly created role, Peters is mandated to strengthen PHD’s connected approach and deliver results-driven strategies.
NewFronts 2025: Google continues its AI-enhanced rollout
The tech giant also introduced generative AI enhancements to its Display & Video 360 (DV360) platform.
