Andrea Hernandez
KFC and KD partnership takes over Yonge-Dundas
The brands’ new campaign also includes paid social networks and influencers.
People Moves: Promotions abound at Horizon, OMD, and Environics Analytics
Teresa Sinopoli moves into the role of chief product officer of the marketing services company.
Fubo introduces ad opportunities with Premier League kick-off
The new ad units includes banner ads with enhanced targeting capabilities.
Brand safety and ad fraud among advertisers’ top concerns: WARC
Programmatic channels account for 70% of digital spending, underscoring the importance of placing ads next to appropriate content.
McDonald’s returns to the top of AdEase TV ranking
With 2,931 occurrences, the QSR was the most active advertiser from Aug. 12 to 18.
Rogers stays on top of AdEase radio ranking
The company increased its spend from Aug. 12 to 18, compared to the previous week.
Lumio encourages participation in the classroom with digital campaign
The learning platform aims to connect board sports to active, engaged classroom learning.
Kellogg’s drops a granola meteor in Trinity-Bellwoods Park
Once opened, the 90 KG object was filled with boxes of the cereal that the brand distributed to parkgoers.
Reddit begins badge program for partners
Agencies that obtain certification will receive exposure through the company’s various channels.
ETS and Quebecor Out-of-Home help bus shelters touch grass
The two-year program will study the effects of green roofs and their viability on a larger scale.
Shein pops up at music festivals to promote artist collab
The brand promoted its new collection with Canadian digital artist Maalavidaa.
The top 10 brands at the 2024 Olympics
AdEase shares its report on who had the largest TV presence during this year’s Games.
AMI-audio announces new and returning audio programming
The slate includes a new podcast that is available in audio and video on YouTube.
Mplus launches post-purchase survey tool for retailers
Precision Retail enables brands to acquire zero-party data from customers, such as their shopping preferences.
Corus unveils fall programming
The lineup features titles for HGTV, the Food Network and The History Channel.
