Bree Rody
Quebec’s oldest weekly to transition to monthly
The Stanstead Journal promises to come back for a monthly edition, but Quebec has seen a number of its papers shuttered.
Many of Canada’s top agencies decline in billings: report
Despite modest decreases, one Canadian shop has a higher market share than some agency groups all together, and one grew its billings by 20%.
KO staffs up as its mission to rebuild Elle Canada takes shape
With a handful of new sales and editorial hires, the magazine brand’s new parent company envisions far more custom content in its future.
Hershey goes fully cinematic to promote new ASMR film
It’s a Requiem for a Peanut Butter Cup: Hershey’s unique new film is getting the Hollywood treatment with its media plan.
Upfronts ’19: Corus pairs with Complex in digital push
While much of its social content has courted female audiences in the past, Corus is now making sure young men are also served with relevant content.
Online ad spend per user has doubled in nine years: study
Programmatic and mobile are driving major increases in ad spend.
Upfronts ’19: Lineups for HGTV, Food Network Canada and more
Plus, the future of Adult Swim takes shape.
Upfronts ’19: Corus gets Lilly Singh’s new show, nabs Modern Family
Global has picked up a number of new U.S. series, while specialty is filled with Canadian originals.
Scotties makes a mass buy to unveil new mascot
Such a good puppy – Kruger is taking to TV and social to unveil the new mascot.
Digital consumption, ad spend to rise: study
Video is the biggest driver in ad spend, but Canadians may have reached peak digital.
Reminder: Submit your entry for Media Leader of the Year
Submissions will be accepted until July 8 and winners will be awarded at the Media Innovation Awards gala on Nov. 28.
Butterball to headline unscripted special
The turkey brand is looking to show that turkey is for everyone, not just older, white Canadians.
Upfronts ’19: CTV announces a dramatic slate of U.S. pickups
Besides gritty dramas like Stumptown and For Life, entertaining picks like Bob Hearts Abishola and The Masked Singer are also coming.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
