Christopher Lombardo
Nearly half of Gen Z believes social media has a negative impact on mental health
The latest survey from Mintel points to the potential for “radical behaviour shifts” away from social platforms.
The war in Ukraine and Rogers’ outage were most-searched in 2022
Google’s data finds Canadian were highly interested in both global geopolitical matters and local current events.
Spotted! Spotify goes big to wrap up another year
High-impact out-of-home is once again the centrepiece of the Canadian component of this year’s “Wrapped” campaign.
Bell Media reports large digital revenue boost
The company’s Q3 numbers also reveal slowing advertiser demand.
Spotify tries to draw advertisers with the promise of a captive audience
The platform’s B2B campaign hopes to attract brands and agencies looking for one-to-one connections.
How Alberta Milk is reaching young women
To connect with a target that under-indexes on dairy, the second phase of the “Smash Milk” campaign leans into digital and experiential.
How Tims and Philly plan to reach morning commuters
The media plan supporting a team-up between the brands is built on intercepting office workers as they start the day.
Spotted! Bonterra’s art installation for a better planet
Kruger’s more eco-conscious brand turns its tagline into a habitat for plants and pollinators.
TikTok draws in more users by showing off uplifting creators
The social platform’s made-in-Canada campaign showcases content that is more versatile than some might expect.
LCBO uses AR to make the Summer Hot List more immersive
The liquor retail outlet layered the technology onto its traditional media plan, creating a virtual store young customers could explore.
Spotted! Kelseys entices motorists with dipping billboards
The outside-the-billboard concept is also the chain’s first restaurant-wide OOH effort.
Moneris and Connected Interactive team up to offer retail audience data
The postal code-level data is more granular and focused on the highest volume potential than other sources, the company says.
WPP’s organic revenue up 9.5% in Q1
Performance was strong across disciplines and major markets, including 5.8% growth in Canada.
Molson is putting more media dollars behind Ultra
Primetime buys and the NHL playoffs are part of an effort to get more reach for the on-trend, “better for you” beer.
TurboTax is leaning into TikTok to reach young filers
The Intuit tax brand is also using contextual ads in OOH and TV as part of a number of changes to the strategy for this year’s tax season.
