Catherine Phillips
Nominations open for Media Leader of the Year award
Entries will be accepted until June 4.
Postmedia extends financial tech collaboration to 2020
The deal with Mogo aims to help the fintech company build brand awareness through Postmedia’s 200-plus news platforms.
Torstar announces subscription model following Q1 loss
The Canadian media company made the announcement alongside its first quarter report Wednesday.
Spotted! Bumble event brings app users together in Toronto
Bumble Hive featured a series of activations and panel discussions for over 1,500 people in Toronto.
La Cite de l’Energie looks to increase tourism with new partnership
The five-year agreement with Quebecor includes promotion of the theme park across the communication company’s platforms.
Ad spending in Canada to reach $11.52 billion in 2018: report
Digital media ad spending is expected to account for the largest global investment, according to eMarketer.
YouTube updates its Google Preferred product
Platform changes include a commitment to human-reviewed content.
Broadsign and OutMoove team up to simplify DOOH
The integrated platforms have already executed ad buys for Foodora and Kinetic.
Canadian media usage, video display ads on the rise: report
GroupM’s “The State of Digital” research analyzes stats from 35 countries to consider the effects of tech on consumers and advertisers.
Accuracy, privacy and more: Our takeaways from IAB’s OOH forum
The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.
Skyy Vodka courts entrepreneurs with sponsorship play
A contest gives Canadians the chance to win a trip to Montreal-based Startupfest where they can pitch their big idea.
Ford, CTV take top spots: Media Monitors
Auto dealers remained the biggest category in both the Toronto and Montreal markets.
NBA Playoff season sparks national brand activations
Canadian activations range from prize packs to flights to rub shoulders with players at the NBA Awards.
Air Canada Fan Flight campaign scores with sports fans
As the ACC undergoes a name change to become the Scotiabank Arena, the airline reminds fans of its ongoing tie to sports and entertainment.
LG partners with Canadian chef on video series
Launched on Stop Food Waste Day, the partnership with Chuck Hughes aims to help Canadians reduce food waste.
