Guest
Getting to Know: Noah Vardon
Lauren Richards talks with Havas Media’s president about bringing people together, celebrating success and the importance of “meaningful media.”
The new class of media leaders
Lauren Richards kicks off a series of sit-down interviews with the wave of presidents and CEOs that have taken the reins in recent years.
What’s (brand) love got to do with it?
Initiative’s Chris Gairdner explains the role agencies have in helping their clients build long, healthy connections with devoted consumers.
Solving the paradox of social media’s good and bad sides
Sheri Metcalfe explores what advertisers can do when change happens faster than we can predict its impacts.
Which radio stations are tops in Canada’s mid-sized markets?
Radio One has the biggest share in five cities, but a mix of stations among different demos.
Talk radio is tops in Canada’s biggest radio markets
David Bray dives into the latest Numeris book to see which stations are most popular in Toronto, Montreal, Edmonton, Calgary and Vancouver.
How the cookieless universe triumphs
With cookies being eliminated, Quantcast’s solutions help brands maximize online audiences
Sponsored
Buyers need new tactics if they want to reach gamers
Samsung’s Corey Johnston explains the formats, strategies and environments that can be effective in reaching an otherwise elusive audience.
How to avoid falling into the performance trap
Initiative’s Riona Naidu explains why advertisers can’t lose sight of other critical measures in the race to beat benchmarks.
“Why” is the future; “who” is the past
Inuvo offers “why-based” marketing for a cookieless world.
Sponsored
Recession-proofing brand budgets
Quantcast’s suite of measurement products helps clients optimize marketing spend
Sponsored
How to keep the spark alive working in media
A planner’s work isn’t always glamorous, but Initiative’s director of strategy Stephanie Freeman has advice on how to keep up your passion for the job.
The Trade Desk’s platform aims to maximize brands’ digital ROI
Neutrality enables choice and control for buyers
Sponsored
Bell’s DSP offers powerful Canadian data to Canada’s top watercooler content
Suite of data-driven tools helps brands reach the audiences that matter
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- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- KitKat Canada urging Gen Z to take a break (from their phones)
