Jennifer Horn
24/7 Media announces new global positions
The WPP company has created the role of EVP global client operations, and named its new CFO and the global president of the Real Media Group.
Kijiji Canada reinvents its marketing
The website has launched two different TV spots in three Canadian markets to test promotion of its buy-and-sell services and its real estate category.
Walmart checks off its school shopping list
The retailer has been promoting its back-to-school offerings with a campaign that features different product categories in two-week intervals.
The Chang School eyes the September rush
Ryerson University’s school for continuing education is in market with a two-pronged campaign meant to attract students from both inside and outside the GTA.
Spotted! Drambuie hypnotizes a new generation
Placing print ads, AR-enabled transit shelters spots and sampling in trendy Toronto locations is how the Bacardi-distributed brand is working to reach a younger target.
Maxus announces new global chief strategy officer
The agency’s current UK CEO will continue her duties in London while she transitions into her new role.
Samsung Canada makes noise for new product
The brand speaks to MiC about its marketing plans, which will include print and online spots, for the new wireless Audio Dock.
Subaru gets outside
The brand has launched a print and OOH campaign for its 2013 Outback that urges people to get outside if they can’t place correct bird names.
Cogeco Metromedia blends radio and outdoor
The company, which is the result of Cogeco buying Metromedia Plus less than a year ago, is working with Lotto-Quebec on a cross-platform campaign.
Popping the question on Pattison Onestop screens
Pundits at MediaCom and MEC Canada share their thoughts on consumers using OOH screens to broadcast personal messages.
Titan adds five faces to Montreal highways
The OOH media co is installing 14 x 48 digital boards on the sides of three highways after dealing with regulation red tape in the market.
35 Million Directors for the CTC’s ad campaign
The Canadian Tourism Commission is asking residents to submit video clips of their experiences of the country to be used in its latest effort.
Cadbury warns of an outbreak
The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”
Spotted! Foundry Golden Cider refreshes with a taster
The recently launched Diageo-owned brand was seen sampling on the streets of Toronto with broadcast partner 102.1 The Edge.
UB Media interacts with touch-screens
The OOH media company is now representing advertising sales for the Touchtunes Interactive Network in resto-bars across Canada.
