Jennifer Horn
Spotted! Smart Canada’s big plans for a better city
The auto brand has launched its Smart City Project campaign with an installation in Toronto which turns physical input into power.
Dairy Farmers target gym-goers
Giant-sized headphones with QR codes were used to communicate the benefits of chocolate milk in DFC’s recent OOH execution.
Astral Mix choreographs with kids
The Ministere de l’Education in Quebec worked with the media co to promote an active lifestyle with the launch of a youth-targeted dance contest.
Tetley Infusions fires off a webcast
Firefighters go head-to-head in an online audition that will have consumers choose who will be a part of the brand’s Rescue Squad.
The 100 most social brands: report
The 2012 report from agency Headstream names Canadian companies WestJet and Blackberry as two of the top social brands this year.
CTV creates scripted content for Saving Hope
The new medical drama, which premieres next week, is being supported by online companion content with ad placement and sponsorship opportunities available.
Toronto Standard launches a video site
The online publication has created a dedicated site, Daily Cable TV, to share its in-house produced videos as well as those taken from social sites.
Yellow Tail makes music
The Australian brand is attempting to create a mass orchestra with symphony pieces composed by people playing with their wine bottles.
Spotted! Raising the Roof builds a Street House
In conjunction with Toronto’s Doors Open event, the charity organization built a life-size cardboard house to raise awareness about homelessness.
Grey’s Anatomy takes top position: BBM, May 14 to 20, 2012
The medical drama came in at #1 for the week, with CTV Evening News topping the weekly averaged show list.
Evergreen wants you to live in a car
The national charity has asked that a Canadian live in its eco-friendly car for an entire month in order to highlight the issue of commuting time in the city.
Remedy Health Media enters Canada with Crucial Interactive
The health and lifestyle publisher is now working with the Toronto-based agency to get Canadian advertisers onto its sites.
Honda Dealers take top spot: Media Monitors, May 14 -20, 2012
The auto dealer entered the chart at #1 in Toronto, while Ford Dealer Association made the largest radio purchase in Montreal.
Maynards lets Granny loose
The Kraft-owned brand is at it again with an OOH campaign that puts a new face to its candy.
Spotted! Rimmel puts Canadians behind bars
The Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.
