Jennifer Horn
Dairy Farmers rewind the clock
The latest multi-platform campaign from the DFC targets athletes and presents chocolate milk as the essential post-workout drink.
The Exchange Lab names global head of operations
Former director at WPP, Veerle De Lombaerde, has joined the RTB company.
Global TV puts new series in the hands of viewers
The channel is passing out phones and inviting Canadians to use them to take pictures for its latest show, Touch.
MiC’s Global Tour: experiential
Victoria Morris from Mindshare gives her thoughts on executions from Mini in Brazil, Banana Republic in the US and Andes Beer in Argentina.
Rogers Wireless buys big: Media Monitors, Feb. 24 to March 4, 2012
The telco moves to first position on the radio chart in both Toronto and Montreal.
Ikea designs with The Marilyn Denis Show
Six Canadian designers will compete to become a resident expert on the CTV morning show by putting the brand’s products to the test.
Brother Canada leads with a better experience
The home and office equipment brand has launched an OOH, radio and digital campaign focusing on customer service.
Maytag takes over Monday night at the CBC
The home appliance brand has produced co-branded spots with the broadcaster that will air during shows including Coronation Street and Redemption Inc.
Metro polls taxi passengers
The newspaper is using Play Taxi Media touch-screens to conduct surveys with urban Canadians.
Academy Awards tops the chart: BBM, Feb. 20 to 26
The 84th annual awards show raked in the most viewers for the week, with CTV Evening News on top for the weekly-averaged shows.
Chevrolet Dealers continue to buy big: Media Monitors, Feb. 20 to 26, 2012
The auto association tops the radio charts in Toronto, with Brault & Martineau making the largest purchase in Montreal.
Facebook launches redesigned pages for brands
Karel Wegert, director, digital solutions at Media Experts, weighs in on the changes and the challenges brands may face using the new Timeline.
Astral introduces a new tech to its outdoor products
The OOH division is set to roll out Near Field Communication (NFC) enabled street furniture in both Toronto and Montreal.
Baton Rouge launches a hot little number
The restaurant chain is targeting men with a new TV campaign that spoofs late-night XXX commercials.
Elle.com offers Canadian advertisers more leg room
The US site has signed with TC Media as its ad rep, allowing the media co to add to its female-focused portfolio.
