Jennifer Horn
Booster Juice takes a swing with Jose Bautista
MiC caught up with the Booster Juice president and the home run king himself to talk about his first Canadian endorsement deal.
Notes from the Mediascape: LG Mobile rocks in 3D
The teleco partnered with YouTube and Jane’s Addiction to launch its first 3D phone.
Lego and Teletoon tour with ninjas
The toy brand and kids channel promote the Ninjago product line with an experiential cross-Canada tour.
CIL paints a manly promotion
The brand targets a younger demo with a campaign that renames its colours.
Adconion expands Joost video offerings
The new IAB VAST 2.0 compliant offerings on Joost.com allow publishers to better report video completion rates.
Notes from the Mediascape: Fanta makes fans famous
The Coca-Cola brand launches an interactive campaign, transforming Romanian teens into digital stars.
Ubisoft strums real guitars on tour
The developer targets music lovers for its latest release, Rocksmith, which uses real guitars as controllers.
Big Brother’s second top spot steal: BBM Canada, July 11 to July 17
The 13th edition of the reality show continues to make a splash on Global with its second win in as many weeks.
Consumer spending still low: RBC report
Canadians are keeping a close eye on impulse buys, but many say their financial outlook is improving for 2012.
Finding loyalty in likes: study
Global research co Ipsos Loyalty discovers just how much Canadians are influenced by their social networks.
Greenpeace airs dirty laundry
The environmental organization initiates a stand-off between Nike and Adidas, challenging the brands to detox their products.
Spotted! The Printing House warrior invades Toronto
Viking-themed characters raid the Canadian printing company’s Toronto stores, with the antics posted online.
Top Chef Canada is tops online
Viewing hits a high on the site for the Shaw Media show, with sponsorship opps available for the second season.
Spotted! Canadian Cancer Society takes tan-free pledges
The non-profit organization targets men and women aged 15 to 29 with a new experiential and digital campaign.
Mobilicity’s rebrand enters outer space
The wireless provider switches its strategy with a new campaign introducing alien mascots.
